How To Get Quick-Loading Fantastic-Looking Photos of Product

Apr 22, 2023

Images that you add on your store's website may also have an expense. When you add a big image or other media file is added on a page for a product will take longer to load. The customers, regardless of how involved they may be, will not sit all for prolonged periods of time.

The question store owners have to answer is: How do I increase the speed of loading images and maintain an attractive appearance? It may seem like an impossible task, but there's actually quite number of methods that could be used to achieve rapid product photos and high quality pictures.

We'll first take an overview of why website speed is so important. We'll then go over some tips for how you can boost the speed at which your photos but still maintain their high quality.

The reason why your site's speed is crucial (hint: it's not just about SEO)

There are numerous motives for having quick-loading images of products is equally crucial as having beautiful ones. One of the reasons that store owners think of the first is searching engines.

The truth is that faster websites are more effective when it comes to outcomes from searches, but all else is equal. And the higher up your rank in the searches, the more natural traffic that you'll get to your website. However, SEO isn't the only reason why speed is important. Google only made speed a ranking element at the beginning so that it could prioritize User Experience (UX) on the internet.

Let's see what it all will be in the end: shoppers don't want to sit around waiting. They don't want to wait for delivery and they do not want to be waiting for responses or answers, and certainly do not want to wait for your site to load. Therefore, if you give prospective customers an unresponsive, slow website, is that what it will say about the rest their experience with your business?

man sitting with arms crossed

While large images may result in slow loading pages which can harm the SEO of your site, these slow pages may also irritate your customers. Most importantly, they can upset users who come to your site. It's important to strike that an appropriate balance between speed and beauty.

So, with that in mind, let's examine the techniques that you could employ to reduce your images smaller and keep their quality.

Make sure to save images to WebP or JPEG formats unless you require the transparency

It is generally accepted that WebP is the preferred choice for web pages, with JPEG as a second option in the event that you require transparency in some way. If you require transparency, you should select an image that is transparent.

Other are larger and are less suitable to compress online. If you're inclined to put the hilarious animated GIF image on the website of the product then you might want to think twice about it. This is a compromise to speed up loading times. isn't worth the brief laughter that customers may experience.

Have a look at the size of the files contained in this photo of an iced tea mug on white background, when the image was created by using one of the common image formats. This image is not compressed for this photo. The only files dimensions when saving the image in 1280x853 pixels, in full resolution.

white cup of tea on a platter
image sizes listed for GIF, JPG, PNG, TIF, and WEBP

You can see that the largest size file is WebP files, while JPEG as a close third. The largest file size is TIF the file type. It is a GIF file is almost double the size of the WebP file. If it were a type or animation GIF then it'd be more massive.

Images can be saved not only at different file sizes and with the highest quality possible but they have a variety of capacities for compression as well. After implementing image file optimization for all the above images in Photoshop by adjusting settings to result in images that were similar to their visual quality, the following were the outcomes:

image sizes after compression

The WebP image was again saved to the size of that file that contained the least amount of data- and by a very wide margin. The JPEG could also shrink its size considerably. It was also able to reduce its size significantly. PNG was not able to experience any size savings and the reduction in file dimension of GIF was quite minimal. Utilizing LZW compression of the TIFF image, it saved some significant amounts of file's size as however, the final image is greater than 2.5x bigger than the uncompressed WebP document.

If you've got a lot of photos on your website, you can see how the compression process of WebP as well as JPEG images could save a lot of space and keep the loading time of the images fairly quick.

Note: AVIF is another image format that tends to provide better compression over WebP. While it has broad support however, it's not popular in the same way as WebP. If you're using Adobe Photoshop to process pictures then you'll have to install an add-on to allow AVIF documents and store them in AVIF format.

Use image compression to create websites that are ready to go.

The clients want pictures of the products they purchase that are huge as well as high-detailed as well as able to be zoomed on (if you have the option to zoom on your website, then it's). This can easily be achieved with the help of the software for image compression.

Some of these applications are so effective that an inexperienced eye is unable to discern between compressed images and non-compressed images.

photographer taking a picture with a camera

Before compressing your images, you'll want to determine the dimensions the size at which your photos will be displayed. Mobile devices usually have higher resolution screens that have more resolution than desktops, but HD display are now more common on desktops.

There is a chance the image of 500px that is displayed on a screen 500px in width doesn't look great. Likewise, images with the width of 1000px or 800px appear better when it is restricted to 500px on an iPhone or a retina-based desktop display.
    Explore your images dimensions to determine what the best proportions are for your product. Additionally, if you're applying an option to zoom pictures of items, you'll have to choose larger images as opposed to thumbnails alone.

If you've decided what the dimensions of your highest pixel is, then you'll be capable of transforming your original images of the product in high resolution into optimized web-ready images.

We'll look at some of the applications that can be used to generate images that load quickly for your site.

Adobe Photoshop

If you are using every version Adobe Photoshop, there are several ways to save your pictures using format that is optimised for your particular needs. There is a way to utilize the option to save your pictures using the Save As option, however make certain to change the name of your file in case you save it using exactly the same format used in the original document was created in. In addition, you may use Export as or the legacy Save option for Weboption (until the point that it's not being supported).

Photoshop compression settings

Each option has an order of operation during the saving process which will let you modify your settings so that you can reduce the size of images. Each option will come with various options and features.

  • Save As is your only alternative. Save As will allow you to save an WebP document.
  • The only two options, Export to and Save For Web allow you to change the pixel size your image during the process of saving it. If you're using Save as, you'll need adjust your image's size to the dimensions you'd like in Photoshop before saving it.
  • The older Save for Web feature is the only choice which will display an estimated loading time and the size of the file that will result before exporting your image. This feature allows users to change the animation loop settings on the GIF in addition to providing the user with a variety of options regarding what metadata is included inside the file.

Other options in all methods remain identical: choose to keep or remove the metadata associated with your color profile and then modify the image's quality (lossy or non-lossy).

Do you have a problem with Photoshop? Don't worry: you can check out these tools available online

It's rare to find people who are able to access Photoshop But that shouldn't hold you back. There are many web-based tools for free that are designed to make your photos smaller.

Two of the best instruments are Kraken Image Optimizer and ShortPixel. These tools can shrink images to just a few millimeters in dimensions, yet preserve image's quality.

compression tool in action

After the software is done uploading the images, you'll have the option to save them, and add images to your store online.

These tools' free versions come with some restrictions with regards to the amount of files, and/or the maximum sizes that can be uploaded and also means that it's a little more lengthy of an operation than Photoshop or paid versions. It is completely free and even if you don't have an online catalogue of products or goods, this could work for you.

Are you using a plugin ? Modify the WordPress settings, or use an extension

There is a chance that you may not realize the fact that compression of images is built right into WordPress. It can compress JPEG images to 82% of their original size however, that may not suffice for those that prefer large, high-detailed photographs or huge galleries.

The most effective way to manage this compression built into WordPress is to alter WordPress' functions.php file. It will let you enhance and even reduce depending on the amount of compression that is automatically occurring prior to your images being uploaded to in the Media Library.

Do you need an easier way to do it? Try an application. ShortPixel is a plugin version that can work with nearly every type of file which includes Apple's HEIC format. This means that you can insert images with the iPhone. When you sign-up for a no-cost account, you'll get 100 credits per month.

Enable a content delivery network for your store

Even though the advent of Internet connectivity as well as better hosting features have speeded up the time needed for shoppers to access your site, there could problems regarding connectivity. The issue could affect time to load, especially if your customer is located around the globe from the server located.

Luckily, there's a method to speed things up to increase speed (and this isn't just for bigger files like images of items, neither). A content delivery network (CDN) displays files that are stored in servers situated close to users, rather than displaying content that is on demand in a single place. This improves user encounter for your clients. your shoppers.

With a CDN like Jetpack, cached (that is, not current-to-the-second) copies of your store will be shown to visitors. Your visitors will be able to access material directly via the CDN server which is nearest to their location. These two things can speed up the loading process significantly, particularly for photos with large sizes as well as the size of media files.

Apart from the compression function and the ability to use a CDN can be a great way to serve images of products very quickly especially when the website isn't updated website on a regular frequency. And of course, if something requires immediate changes, you'll have to turn off the CDN off.

There are other methods to achieve balance that is quick and impressive

These are some of the and most significant ways to find a balance between pictures of items that look amazing and load quickly. However, here are some other tips to keep on your the back of your mind:

  • Select white backgrounds. The more colours an image has and the lesser shades it is in it, the less its file size will be. It is also applicable when compression takes place and the palette is further reduced.
  • Remove unnecessary photos of your product. Do you have images of your shoes that you're selling at 10 different angles? Then you can reduce the number to five, and cut down the processing time to half.
  • Begin loading thumbnails, and only show the full size after clicking. This way shoppers will expect to have to wait to see larger images.
  • lazy load of images. Lazy loading images improves the speed of loading pages by loading images that are above the fold. Also, it loads additional images when users scroll to where they are on the page. The Jetpack plugin doesn't just give CDN functions, but also slow load of pictures. Jetpack also offers other WordPress optimization tools that, though not directly linked to images, may improve speed and enhance the experience of users.
  • Remove any metadata that is not needed. Depending on the intention of the file, it could contain a significant amount of metadata. These could include copiesright details keyword tags, geodata images, descriptions of the image, etc. There are times when you may like to keep this information and you could also be able to save some file space by omitting the metadata in compressing your images.

Gorgeous product photos aren't required to slow down your site (or the speed of your customers)

This may seem to suggest that the best way to make amazing images of your merchandise is to go with an unresponsive store. Or one of the ways to make speedy loading product pages is to go with tiny pictures that are extremely compressed. We disagree.

With few improvements to the photos you offer, you'll get a perfect blend of fast loading and stunning. Your site - -- or the customers you sell to should be slowed down.

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