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How to Design Your Blog Page for the Best Conversion

Aug 8, 2023

Reader Disclosure

Adding a blog to your membership site is not just a way to attract many more members, but it could also increase new member signups.

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Each time you publish a new blog post on your site, it gives your target readers another method of finding your site's membership page through Google.

If you've not optimized your blog page for more conversions, all that extra traffic may go in vain.

In order to assist you in making the the most of the visitors that visit your site, we'll explain in this blog post how to create your blog's page to ensure maximum conversions.

How do you create a High Converting Blog Page

Have you been busy engaging with Content Marketing and publishing useful articles on your site which are targeted towards your audience? But you're still not seeing an increase in new member signups you were hoping for?

Your blog might benefit from a little improvements.

Here are some tips to optimize your blog's page for better conversion.

Ensure Your Website Has an Authentic Design

The first thing to consider is that your blog -- and membership website overall -- has a professional and trustworthy design.

It's good to know that this doesn't need to be boring or corporate. And, depending on the content of your site's membership it is possible to have enjoyment with the design.

If, for instance, your website is focused on teaching your members how to do their best in their extreme sports, a striking and stylish style might be appropriate.

But if your membership site gives career advice for aspiring lawyers, you may need be able to reduce the volume a little.

Either way your website for membership as well as its blog must be designed with a professional style that gives them a credible appearance. Make sure your website appears to be the safest place to hand the payment information in exchange in exchange for the access you grant to your blog content.

Once your site begins to appear more trustworthy You will notice that many of your customers want to sign-up to become members.

Create A Separate Landing Page

Create a Landing Page

A blog page is great to draw new users by increasing the visibility of your website in Google, as well as providing your current audience with content to share on social media.

However, it might not be the best conversion tool for your membership organization.

In the end, the main reason for a blog is to display your content in an easy-to-read format and not to sell memberships.

With that in mind it is a good idea to create a separate web page landing page that you direct your blog readers to could aid in achieving more conversions.

Landing pages are typically pieces that are designed to serve the intention of driving sales or leads. So in this case, the landing page would be focused on explaining how visitors can sign-up and join your membership program.

To boost conversion rates, these pages often are free of distracting or unneeded features, such as hyperlinks to other pages that are not on your site. The only thing that can be taken is to sign up or hit the back button.

Certain WordPress themes come with landing page templates, so you may already have the ability to quickly add one to your site.

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You could, for instance, build a landing site that provides different information or promotions to visitors based on their level of membership.

If the visitor is already a member for free you might get an offer for a free upgrade to a premium member.

If the visitor is not a member at all it is possible that they will be shown reviews, previews of exclusive content and other incentives for joining.

Utilizing the Beaver Builder add-on in this way not makes for a highly targeted landing page. This also creates a seamless and compelling experience for the user that can significantly boost your conversion rates.

If you can tailor your contents and offerings to the individual visitors' needs and interests by adjusting the content and offers to individual visitors' needs and interests, you're establishing persuasive and effective pathway to convert customers into loyal members.

If you'd like a basic landing page There are available for free as well as premium software available which can assist you in creating professionally-designed pages in a matter of minutes.

Whatever approach you pick to add a landing page to your blog and creating one that can direct visitors to through your blog will increase conversion rates.

Don't be afraid to ask or Tell

While some of the visitors to your blog's website may register and join without any prompting, most users will need some gentle nudging towards the proper direction. A few may even require to be instructed on what to do after coming to your site and reading an article.

Therefore it is essential to include calls to action on your blog as well as on your site. Depending on your preferences, and based on what is most appealing to the people you are targeting the calls to action may take the form small text links, or important banners and buttons.

Your selected WordPress theme may come with buttons or other elements that call to action in your posts, however should it not, a plugin like Ultimate Blocks will be of help.

Display eye-catching buttons in your blog post in addition to at the end of articles that lead readers to a landing page or an application form to join your website. So, your visitors have the ability to perform the action in line with your objectives.

Offer Your Visitors a Few Alternatives

While the goal of your blog may result in more members for your site However, not all your visitors will be ready to join right away. A few experts suggests that the average user will visit a site multiple times before making a purchase.

To avoid losing those prospects for good, it's well worth putting something in place which allows you to stay close contact with those prospects until they're ready register.

Another way of doing this is by offering your visitors the chance to join your email newsletter, rather than registering to become a member and then leaving it there.

While it would be great to convert all of your visitors into members, giving those visitors the possibility of an additional action lets you take the long view and develop your prospects more efficiently.

Final thoughts

I hope you've got some suggestions to make a highly-converting blog to promote your membership website.

Making sure your blog or membership website is designed professionally is the first essential move to expanding your business.

Then you might want to consider creating a conversion-focused landing page that you could direct your blog readers to.

Engaging in a proactive manner and askingor tellingyour visitors what steps to do next will help increase conversions too.

Keep in mind that some visitors, especially first-time visitors, might not be ready to register today. They may however become ready in the future. Creating an email list that is open to potential members allows you to stay in contact with them until they're willing to sign up.

 What will you do to design your blog page for ultimate conversion? Please let us know via the comment section below.