How to Design Winning Product Pages to Boost Growth

The majority of stores online and eCommerce sites Your product pages are your sales pages. These pages turn your shoppers from possible clients to actual paying customers.

Great product pages make your products look as, sound and feel like something shoppers want to purchase. It is easier to decide to make an purchase.

In this article there are some excellent designs, discover how to create the best product pages, and see what improvements you can make to increase your sales and revenue.

The purpose of product pages

The pages on your product must deliver everything necessary to convince shoppers to place an order with you, and not to go elsewhere.

A good product page can do four things. They:

• Inform: Internet users require information that answers their questions and demonstrates whether your product can meet the needs of their customers or resolve their problems.
• DelightCustomers want to be delighted by the promises your product makes.
• Reassure: Shoppers want to feel confident that they are buying an item of top quality by a firm that promises to take care of them.
• Justify:Shoppers need to be capable of proving the purchase in their mind or for someone else in their life with an opinion.

Let's take a explore how to design product pages and the key factors to providing a fantastic online shopping experience that results with five-star reviews as well as repeat customers.

Twelve essential elements for an effective design for a product's page

1. Quality product photos of the products

In a brick-and-mortar store the customers may pick up a product, read the instructions or ingredients, study the labels, then compare it to nearby merchandise. For an online shop, you need to provide at least as closely as you can to what customers can expect in-store.

This starts with quality images of your products.

In the case of clothing, it's better to display the wearer, with images of different sizes if possible and relevant. When it comes to other merchandise, you should take multiple product photos with a range of angles and allow the shopper to click on different angles.

Marey.com is an online retailer selling various types of water heaters and related technology and other equipment. Their pages on products allow the potential customer to look at each item from different angles, see the item from a close distance, as well as look at features, specifications as well as other information about the product.

To create great photographs, it is a process that requires patience and effort. It requires good lighting and a suitable setting the plan of the way you shoot each item and an excellent camera.

2. Write compelling product descriptions

The top product descriptions do not just talk about specifics and features of the item. They don't simply repeat whatever's on the label.

The most effective description is the one that enable the shopper to be able to feel and experience the advantages of owning or consuming an item. What does it mean to them? How do they feel? How will it make their lives easier, simpler, or happier? The saying goes that it is not necessary to purchase a drill because you want to drill. A drill you purchase is bought because you want the hole.

Focus on the benefits, not on the features by themselves.

So it's about benefits, not features. Benefits refer to results. What are the outcomes after someone buys a certain item? Also, your descriptions must focus on the value you offer.

For instance, wrinkle-free clothes are a popular feature. Why should we be concerned?

As wrinkle-free clothing is more attractive and makes an impression when you go in a relationship, the job interview, parties, or in school. It also eliminates the need to iron, reducing the time and energy, freeing you up to do things you enjoy. Simply mentioning "wrinkle-free" as a feature without saying much further about it, will not be a big hit with most consumers.

Please be particular

The product descriptions will also eliminate doubts. Be aware that the pages must to prove the value of the purchase as well as reassure the buyer. Doubts come from objections.

What is it that makes potential buyers be reluctant to purchase something, other than the price? The descriptions you provide must address concerns.

Be succinct

Does all of this mean you must write long descriptions of products?

Not necessarily. If you are able to do it correctly then you simply have to write your features as benefits or benefits, and then you can squeeze a lot of persuasive information in the same bullet point format.

Its Roadie 2 is among the most impressive pages for a product. The page is packed with details on one page, but the primary advantage is that it's short and sweet, and sits just above the fold, "Makes Tuning Easier & Speedier."

On the next page the page lists features that are technical however, each feature is followed by additional information on the benefits of the technology. One example is "OLED Screen with Built-In User Interface."

Directly below that line? "For simple selection of tunings and instruments. The unit is invisible when it's off and illuminates beautifully when you turn Roadie on."

The site does an excellent job at listing the features and immediately communicating what they mean without taking up space or irrelevant details.

3. Make use of product videos to bring items to life

When they were in their prime, informationmercials typically resulted in millions dollars of sales due to the power of product demonstration. Seeing that amazing knife cut through tomato slices right after you observed it slice through a steak made of T-bone - with the bone in it - was all it took to convince you that you absolutely had to have the knife.

If your products are suited to be used for demonstrations, you can go above photos and insert product videos on your pages. It's not as difficult as you might think, and the rewards are worthwhile.

4. Incorporate product information that consumers want to be aware of

Each product's page requires actual information that goes with it. Which one is best for me? Can the piece be integrated well with other components I already own? What are the measurement? What are the components?

No matter what product you choose, make sure to provide all necessary information in order to make sure that they are purchasing the correct item. This will ultimately lead to fewer questions for sales representatives, a lower return rate and more satisfied buyers.

As an example, DVO Suspension sells a range of bicycle shocks as well as similar equipment. The page for this product contains detailed specifications bikers would need to know to be sure this product is compatible with their bike. If not however, it also offers alternative shocks to explore.

5. Price of the product and stock levels

One of the worst aspects of shopping online is when you have to hunt for the cost - which is the simplest thing to add to the page of a product. However, with the many other information that visitors are likely to see, it is essential to create the page such that it is difficult to overlook.

Large text, different colours, various fonts repetition, and large fonts are just a few of the tools you can use to be sure there is no confusion about cost.

And if your inventory is empty or out of an item it is essential to put that information on the website so that people do not purchase something only to learn that they'll have to wait for months or weeks to receive it to be restocked.

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For example, Offerman Woodshop creates custom wood furniture, among other things. The page for this product contains two tables. The prices are all there for you to overlook. In the moment of post, one of their tables also had the "sold out" image in the photo of the table. It informs prospective buyers interested in the table that they'll need to hold off until the table is available for purchase.

6. Use a product configurator, if applicable

In this case, Cocktail Crate lets shoppers select any three mixers they wish to purchase as part of a bundle. Their product page walks the customer through each option until they have completed the three-pack.

7. Include social evidence

Review and testimonials continue to be very effective in achieving the final goal of a product page - reassure the buyer that they're buying a quality product and working with a reputable company. That's why social testimonials are so efficient and crucial.

On a product page testimonials from clients and social proof could come in many types. Videos are particularly effective since they make it clear that the review might be made by a bot or an AI tool.

It is also possible to include star reviews on your websites, as well as other posts by users on social media including screenshots of raving reviews and images of your customers utilizing or showing your product.

Woof and Wiggle is a fantastic tool for showing real reviews of customers with five-star icons as well asfurther validation from features in well-known media outlets. It's a powerful, pungent, proof-building masterpiece.

Do you know how to overcome that?

8. Special incentives for closing the sale

Keep in mind that the purpose of a well-designed product page is to sell the item. Product descriptions and details are crucial as do the cost. Sometimes, customers need some extra motivation to step over the line and decide to take a chance and place an order.

If you're planning to take advantage of discounts for sales, like bundles, free shipping, coupons, deals for first-time customers discount prices on large purchases, buy-one-get one deals, or any other special offers, be sure to feature them prominently on the webpage for your product.

This product page that sells bracelets in April Soderstrom comes with a message at the bottom that informs customers they are entitled to a 15% discount on orders over $200 as well as an offer code.

9. Include product recommendations

Premier Guitar, for example offers an assortment of similar products on the product pages.

The purpose of product suggestions is to help shoppers find what they're looking for when the item they're looking at isn't meeting the requirements of their customers.

A different use for it is to complement the items that someone already bought with related items that might go well together, for example a hat with some clothing, or an additional flavor of the same food item.

10. Offer product add-ons such as gift wrapping

Many times, it's the little extra touches and personalization that seal the purchase decision for your customers, especially when it's an item that is a gift. Giving them the option to create a special message or gift wrap the item or include additional unique options in their purchase make it more likely that they'll buy from your online store.

You can also enable customers with the option of selecting colours from a variety of product photos, and you can alter the pricing depending on the color they choose.

This is an example of the product page from Rosery Flower Shop offering add-ons to one of their gift sets. Note how each item has a price, so there's no confusion and surprises.

11. Support customers through customer service, for example live chat

There are times when your customers have short inquiries that require to be answered, today. Live chat is a fast and simple solution for customers. If your ecommerce website traffic has enough volume to warrant this feature, it's a great addition to a product page and will help you close more revenue.

Additionally, you can include phone and email support, and this too could be included on your product pages.

It's crucial to include these details on the page in addition to the checkout page, because if people need a question addressed prior to adding the item they want to add to their cart and then they don't get to the checkout page to begin with.

12. Include FAQs for more complicated product

If the customer support team keeps getting asked the same questions about the product, it could be an ideal idea to address them directly on the page of the product.

The FAQ pages aren't always the ideal solution as some folks will not think to search for one and it's unlikely that questions about specific products would be resolved there.

If it is you think the item is suitable for your needs and will benefit your customers, answer frequently asked questions regarding a particular item right on the product page.

How to build product pages by using

Now that you know what you should include on your pages for products, is it time to make pages with .

1. Include product details on your WordPress dashboard

To create a new product you must log in to your site and go to Products > Add New. Add New. It will display a blank product page, which you will be able to fill in the details of that product. We'll go over the choices here one at a time.

Add your product title as well as a long description.

At the top of the page, there's a blank field for your product title. If possible, keep this brief and simple.

Under the title is an enormous, unfilled text box where you can include a variety of information as well as information. It will appear under the most relevant product information, so you'll need to put all "extras" here for people interested in learning more. Try breaking into smaller pieces of information with bullets in order to make it simpler to understand.

Pick the product of your choice and then set the price

Below the description, you'll see an Product Data box. On the upper part of the box is an option to select the type of product.

By default, you can select between:

• Simple product (an product that is not able to be customized)
• Grouped product (a product that is part of a collection)
• External/affiliate product (an product that is advertised on your website but sold elsewhere)
• Variable products (an product that can be customized such as color or size)

It is also possible to check boxes for Virtual and Downloadable products. Virtual items aren't delivered to customers, but comprise items such as services. Downloadable products aren't shipped, but they are provided via digital download to customers, like PDFs and photos.

In the regular Price box, you can set the amount of money you want to charge for your item. You can also set a Sale price if the product is on sale Click Scheduleto determine a start time and finish time for the sale.

Create your inventory levels as well as shipping details

Click on the Inventory tab on the left. There are configurations for the product's SKU as well as inventory levels. Additionally, you can establish low-stock thresholds, enable backorders, and more.

Go to the Shipping tab. Depending on how you have shipping set up it is possible to add dimensions, weight as well as the shipping class of the item.

Create cross-sells, upsells, and upsells.

Similar to what we discussed previously It's a fantastic way to increase sales as well as provide a superior user experience for shoppers. Go to the Linked Products tab to get going.

You can then select upsells (items that offer an upgrade from the current one) as well as cross-sells (items that are similar to the existing item). They can be chosen on a per-product basis that gives you complete control over what customers are seeing.

Attributes provide a fantastic way to group products and add information about every one of them, which helps make shopping online more enjoyable.

Lambright Flooring, a wood flooring provider provides attributes such as wood color, thickness, width and many more.

Not only can customers filter through these features on archive pages, they can also view all information in one at a glance on the website for the item.

Write a short product description

Scroll down to see the Product brief description box. This information sits beside the images. It should be short and concise since you're not given much space to work in.

Include your most important info about your product in this section, retaining in mind the tips we provided previously. Then, discuss the major advantages of the item as well as any other information essential for buyers to understand for them to be able to purchase the item. Then, include more information and details in the description that falls beneath the item.

Add product images

To the left to the left of this page you'll find an an option to set the image of your product. This is where you'll place your main product image which will appear as the largest one that appears on the product page. The image will also appear on archive pages for that item, so make sure that the image is representative of your product.

The gallery of products is where you'll place the images you'll want to add that users can browse through. This is where you can add a variety of angles, sizes and colors. on the item.

Choose product categories and tags

Categories for products and tags to organize your items, making things much easier for your customers. Categories and subcategories are the primary way you'll be able to arrange your items.

For example, you might include a category for T-shirts, with subcategories for adults, youngsters, and baby.

Tags can be used for organization, but there's no option to build hierarchies. If you're selling graphic tees You might also have tags for "cats," "superheroes," and "vintage."

Once you're happy with the product, simply click Publish and add it to your site!

Modify the template for the product page

If you're using the block theme You can alter the template for your product pages using blocks. This gives you a simple way to make changes to the entire product page in one go without having to modify any the code.

On the WordPress dashboard, click the Editor - Appearance tab, and after which you can select Templates. Select the single-product template.

The default template has the Single Product block. This includes all information about this item, which includes the description, title and images, reviews, related products, etc. You can also add other blocks on the page for a completely customized, attractive design layout for your product.

As an example, you may consider adding to your Instagram feed to serve as social proof, showing satisfied customers who have purchased your product. You might want to incorporate a store notice about shipping policies that you can modify across the entire store. Maybe you'd like to include a grid listing your most popular products at the lower right of every page.

For this, click on the +icon on the left side to open the Block Inserter. Select the block that you would like to insert and then drag it under the single product block.

In this example there's a hand-picked block of products. Choose the block, then go to the Settings panel that is located on the right side. You can modify how the block appears and functions. If you do this, you are able to alter the number of products shown, the visible information as well as the order in which they appear in, and more.

After you're finished, press the blue Savebutton on the right side of the screen. You'll be able to see your changes reflected across all of your product pages.

Set up and install all extensions that are required.

There are a variety of extensions that you can utilize to tailor your products pages, some of which we've covered in this article. Here are just a few examples:

The only thing you have to do is download the extension that you'd like to use from the Marketplace, then go to Plugins - Add New in the WordPress dashboard. Then, click the Upload Plugin buttonat the top. Add the extension file that you downloaded. Then, you can activate the new tool.

Each extension comes with documentation that walks you through the steps to setup and utilize the extension. And if you have any questions, you can get in touch with support.

How to get your pages on products seen

Making sure your pages are seen by the people you want to reach is a goal of search SEO (SEO). Although a majority of your web traffic might start on your website's homepage or blog postings, some of the most high-value traffic from the most likely buyers should direct them to your product pages.

Here are the biggest elements of SEO that you can work on:

• Keywords within your product page copy
• Subheadings and Headlines
• Images
• URLs
• Speed of the site

Let's touch on each one briefly, and we'll include additional resources for specific topics.

Keywords

Keywords are words your target audience uses in search of the items you sell. By doing some research into the way that customers search and what terms they're searching for to search, you will be able to determine what kind of terms to use on your product pages.

After you've identified that you want to include keywords, make sure you include them in your page's descriptions. This doesn't mean you should awkwardly force them into every sentence, but you should be mindful of opportunities to show the search engines that your site has information that is related to the keyword phrase.

Headlines and subheadings

Search engines such as Google and Bing zero in on headings and subheadings, since they reflect what content the site is focusing on.

So be mindful of how you structure headings and be certain to include keywords whenever possible.

Avoid large chunks of text, along with the use of too many paragraphs in one row. Divide them with subheadings. It is recommended to do this to serve two purposes. First, it serves your customers, because it helps them comprehend your text. In addition, search engines are looking for keywords in subheadings.

Pictures

Can product images contribute to search rankings? Absolutely! Images are tagged with metadata that is associated with their metadata. This information is part of the search engine's criteria in determining the subject and the quality of your page.

This may also lead to your photos appearing in search results for images on websites such as Google that can result in visitors.

URLs

Similar to headlines and subheadings the URLs that you use for your pages for products are a crucial place to incorporate keywords.

Some tips for how to write URLs for products:

• Be careful not to make them too lengthy Focused URLs are more effective. More than 10-12 words is pushing it.
• Avoid filler words like a, to, and the - stick to phrases that make sense for the product page. URLs should not be used for sentences that are complete.
• Make sure you include your most important keywords first in the URL if it is possible.
• Separate all words with dashes.
• You don't have to fret about the capitalization.
• Make sure not to utilize URLs that you've previously used, and they shouldn't be very similar either.

Speed on the web

One of the best places to start is the optimization of your photos, since the images that are bloated is one of the biggest causes of slow web sites. When it comes to online shops there is an obvious one, because products pages usually include a number of pictures.

Jetpack provides a range of effective performance tools which include a cost-free CDN. Jetpack Boost is a powerful plugin. Jetpack Boost plugin handles key efficiency tasks such as slow loading of images, enhancing CSS and deferring the use of non-essential JavaScript.

Attract traffic using other means

The ability to attract organic traffic. You can attract paid traffic. SEO that leads to higher rankings means you'll show up naturally for greater searches. That, in turn, results in organic traffic. Every click is completely free however, it requires some time and effort to reach the top rankings for important keywords.

Paid traffic is instant and is charged. What's the difference? Let's look at both.

Paid traffic

It's also a great method to find out if the any traffic resulting from specific words will actually result in sales. If this is the case, you'll then justify the expense and long-term effort required to target that term for organic rankings.

Organic traffic

Social media has a lot of power and it can be used to nurture and convert to a faithful audience. If you have the patience to devote time to it, you can use it to draw additional warm customers - your target audience - to your store online.

Direct Post

If you serve a local area, you can send out postcards to draw people in that area to your e-commerce shop. This method can be highly successful as it blocks out all of the internet's distractions that compete to grab people's interest.

You may also be able to use coupon mailers, that continue to be effective for specific businesses. Be aware that if you're using anything in the mail your goal is to get people to visit your site. Therefore, your advertising should clearly define the ways potential buyers can contact you, the best way to reach your business, and the best way to purchase from your company.

In every print advertisement - but not in tiny print in the corner at the bottom. Include contact information. Create a targeted offer so you can track how effective the promotion.

Questions about creating product pages

What exactly is a page for a product?

A product page sells a specific product within an online store. It names the product and offers information to help shoppers determine whether or not they would like to buy it. Customers can then add that item to their cart and visit the checkout page for purchase.

What should be included on a product page?

The product page must comprise the following information:

• A title that includes the name of the product
• A product description that includes the benefits of that item
• Additional details and specifications that buyers might require
• Product images
• Reviews from customers and other social proof for that product
• Recommended related products
• Pricing information
• Contact details or a live chat feature for customer service

How do I create a product page design?

There are a number of ways of structuring your pages for products. There is a template for your product as default. The theme that you choose also affects the way the pages of your products appear.

If you want to add a brand new item you need to go to Products - Add Newin the menu on your WordPress dashboard. You can then include all your product details and then publish it on your website.

In the case of a block theme You can alter the appearance of your product page without needing altering the codes. Go to Appearance - Editorin your dashboard, click the Templates tab,then choose the Single Producttemplate. You can then add and edit blocks in order to design a personalized product page.

Additionally, you can utilize extensions to modify your product web page's layout. For example, you can add videos, product-specific FAQs, customization options, and many more.

There are instructions for each of these strategies earlier in this article.

How do you write a website product page?

Start by examining the product's features, and use those to determine the benefits it offers to its customers. Create your product's description around benefits - the desirable outcomes customers experience once they buy your product.

Next, write down every detail regarding the product or service a customer might need to be aware of. Take high-quality images. You might want to consider creating a promotional video also. Choose a cost. Write a headline to advertise the item and draw online users. Write detailed descriptions. Incorporate your value proposition. Social proof is a must, such as testimonials. After that, you can build the site.

What is the purpose of a page for a product?

The primary purpose behind a page is to sell the item. Its objectives are to:

1. Provide shoppers with the information they need to make a selection.
2. Find an emotion that is a reflection of their needs and desires.
3. Assist them in ensuring they're dealing with a the best company available and they're getting a product of top quality.
4. Help them justify the purchase by providing convincing reasons for buying it.

How can I improve product page SEO?

Improving product page SEO happens with time as you implement specific changes to the content. Begin by identifying a principal keyword, as well as any pertinent secondary terms. Use those for your headings, subheadings as well as URLs and your content, as appropriate. Create alt texts for the images of your products. Also, expand the written material, since having more content does generally do a better at attracting attention from search engines.