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How To Create A Promo Video For Your Online Course

Jun 6, 2024

The marketing campaign that works best for your course is largely dependent on the subject of your course and the target market you're targeting, but no matter who you're looking to enroll in your class, there's a marketing truth that can boost the effectiveness of your marketing campaign that is video marketing. It's one of the most efficient methods to connect and interact with online users.

If you're unfamiliar with video, this might seem out of reach--but don't fret! With the right tools and some direction it is possible to create videos that accurately represent your strategy and catch the attention of your target audience. Before we begin, let's take a look at what exactly video marketing is and why it's become such useful tool.

  What is video marketing?

Video marketing is using videos to promote your business. That's it! It's extremely simple and effective. It's extremely simple and highly effective. promo video is a specific video made for the purpose of advertising a particular event, product such as an offer or event and, in the case of your online courses. Promo videos are usually shorter (ours typically last around 15 seconds) and focus on one main focus - to enrol new students, for example.

To be honest the concept of video marketing is not new. People have been using video for years. What makes today's market distinct isn't necessarily revolutionary video technology, it's social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are the social media platforms which provide a (relatively) innovative method for users to exchange ideas and remain connected. Because all of the social networks are available in apps that can be downloaded on smartphones and tablets, people can access them anytime from anywhere. That means your courses have the ability to maintain a constant connection with your targeted audience.

  What has changed with social media? the video marketing landscape?

Alongside revolutionizing the way individuals interact, social media has changed how you connect with your course's target audience. Unlike television or radio it is not off. Furthermore, the amount of potential customers that video marketing via social media has potential to be able to reach is astounding. Take a look:

  Are the benefits that video marketing can bring worth the energy it takes to make it?

The quick answer is an unquestionable yes. If you want to know the answer in a longer way, let's first look at how your audience could be a good fit for your marketing videos:

  • When you make videos with high-quality content, you can actually build a connection that is emotional with the course's viewers. Videos may bring out the aspects of your brand that resonate with the target market, as well as those who see your videos may feel like they are familiar with your brand more than if they were to read the same information presented in written format. This is especially important if your course is an extension of your company.
  • It is much easier for viewers to read than text. Through providing visuals that people can focus at, video advertising is able to communicate your message in an easily comprehendible manner that combines audio and sight, making the message more memorable.
  • Utilizing video marketing could improve the chances of customers to purchase the product that is being promoted, meaning people are more likely to enrol for your online training.

While engagement with target people is the goal of all video marketing It is essential to examine the more technical side of marketing via video to determine how you can achieve this involvement. After all, you can't create a relationship with your audience if they don't see your video content. Below are a few ways that video marketing could add even more value to the promotion of your course by getting your content more visible to a wider amount of viewers:

  • People enjoy sharing posts that they find interesting via social media. video content is a simple means for them to spread your message. If you create video marketing content which is valuable to the people who are your customers They will be enticed to share the videos with their friends, family, and professional networks--and they will more likely sign up for your online training course.
  • As video marketing doesn't need expensive equipment or extensive editing, it can be used to market your products in real-time (it's even faster to create videos than certain blog articles!). You may be surprised to learn that it's possible to create a promotional video and post it in a matter of minutes (not hours), and this allows you to make video marketing content that's relevant, informative, and engaging. The result is content that viewers will be happy to take to social media and share.
How to create a promo video for your online course | Julie Ball |

  Can video marketing keep your course relevant?

In addition to the advantages of using video marketing that we've already mentioned, there's another important reason to add videos to your school's promotion strategy is a good concept: relevance.

Since technology has evolved over the years, businesses are required to stay on top of the latest developments to remain current in the eyes of the people they want to reach. Video marketing is one more phase in a series of technology advancements as well as marketing strategies. In actual fact, Cisco predicts that video traffic will make up 69% of the total consumer internet traffic by 2017. Nielsen estimates the 64% marketing professionals anticipate video to become an integral part of their marketing strategies.

  Here are the steps I follow when putting together promotional videos:  

  STEP ONE: PLAN  

It's important to have an idea of what you want to accomplish before investing the time to create the video.

  • Choose the objective that your content will achieve. What action do you want your audience to take when they watch your video? Note it down! Get clear before you go more
  • What content do you need for your video? List specific images or video clips you want to include.
  • What are you looking to write? Include specific promotional offers, event details, coupon codes, or call-to-action.

  STEP 2 PRODUCE  

It's where the majority of people end up stuck because of the lack of technical skills. But you don't really need technical skills any more! We make all of our promo videos on smartphones.

  • Select the best place to put together your video. Use one of our favorite apps and you'll have an amazing video in just five minutes or less. Some of our favorite iPhone video applications include Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. Certain are free, while others are completely free. Many even come with templates, meaning you don't need to "design" any thing. If you're not a tech expert you should try Flipagram first since it's a basic slideshow.
  • Add your pictures and text in your app of choice. Make sure to use only your own pictures or ones you own permission to utilize. Don't steal images off of Google!
  • Want music? Certain apps come with built-in music beds that can make your video sound amazing. Be aware that the vast majority of the music in your iTunes library are protected by copyright. This means that you could face penalties if you use these songs for your videos, with no license to use the clip. (i.e. it is possible to be sued (i.e. your music could be censored, and your music may be banned from social media sites - gaaaahhh!) My preferred place to buy music or sound effects is Audio Jungle.
  • After you've finished you can save the video on your camera roll or share directly from the app.

Remember that, if you plan to share your video on Instagram, it must be between 3 and 60 seconds long. Keep in mind that attention spans can be short... so ensure that your video is shorter.

Also, if you want your videos to look great on every platform, make sure you go to a square-cut crop. That way, no one has to turn their phone to watch the video.

Here's a sample of a course promo video which I posted on Instagram (about fifteen seconds long):

Course Promo Video Example

  STEP THREE STEP THREE: PROMOTE  

  • Upload your video to your social media platforms along with a few lines of text as well as the link. Inform your followers what to do. (i.e. reinforce your video's call-to-action)
  • Include the video on your YouTube channel, and then embed it in a blog post, guest posting for other websites, etc.
  • Make use of the video when you are email marketing.

  Ready to make promotional videos to advertise your course online?  

Promo videos are a proven way to boost enrollment in courses. When using the apps that are listed above, they are easier than you think. Give it a try and see your engagement in social media skyrocket!

If you have any concerns about creating a promo video for your online course, you can leave them in the section of comments below. It is also possible to download my Video Planner Worksheet that will aid you in planning your next video!

Julie Ball is the Founder of Grow Web Marketing, a marketing firm that aids women entrepreneurs build their business, their brand, and their brand. For tips on how to make video content of high-quality to promote your company without spending money, you can take her online course Easy Video Marketing for Small Businesses.