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How to Create a Loyalty program using the use of WordPress (7 Strategies)

Jul 8, 2023

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One of the easiest ways to improve your customer retention rates is to create the loyalty program. However, it can be laborious. In addition, if you're very tech savvy it can be difficult to be able to figure out where to start.

Fortunately, it's simple to set up a loyalty program through WordPress. You can set up various levels of program and create an points-based system and offer special deals for your most loyal customers, and much more.

In this blog this article, we'll take a deeper review of loyalty programs and the tools needed for creating one. In the next post, we'll look at seven methods to develop an effective loyalty program using WordPress. Let's get rolling!

An introduction to loyalty programs

  • New members are rewarded for signing up for an account
  • Rewards members who renew an existing membership
  • Offer perks to students who take a class or get more than a certain threshold
  • Rewards customers who have returned to make a purchase

This kind of thing.

In regard to the last technique, a popular method is to allow shoppers to earn points on every purchase.

Rewards can be a lot of things. These could be free goods or early access to sales and coupons that are exclusive and badges, points and whatever else you are able to come up with.

When you boil it down, rewarding visitors gives them incentives to purchase, renew an account and/or join.

That is to say, loyalty programs can be profitable.

In this case, for example, you could develop fun contests or games to give your participants the chance to accumulate higher points. That way, you'll be able to make your business stand out from competition.

But not only that the act of rewarding loyal customers shows your appreciation for customer service. It's a great opportunity to express your gratitude and to show appreciation. This means that you'll be better able to build strong relationships with customers.

The tools you'll need for Creating a Loyalty Program

Before you start Here are some easy-to-use instruments you can employ to build your loyalty program quickly and easily.

WordPress

WordPress is an open source content management system (CMS) that's ideal to create and publish content.

Because it's so easy to use, it also happens to be the most used CMS worldwide. So you can easily install WordPress by yourself without cost.

Once you've got WordPress installed It is possible to use it to create your own business-related website (and the loyalty program). As WordPress is extremely flexible and adaptable, you can add blog posts, landing pages, digital images, files, coupons and much other.

Once you have installed WordPress You can then make use of plugins to enhance the capabilities of your site.

It's pretty much the gold benchmark for managing and creating an loyalty program with WordPress. It's fast and it's easy.

MyCred

MyCred is a gamification plugin that integrates seamlessly with . It lets you create a points-based loyalty program that's guaranteed to delight and be a hit with your customers.

How to create a Loyalty Program using WordPress (7 Strategies)

With all the tools you need to create a successful loyalty program, let's glance at the 7 easy (but powerful) methods to build a customer loyalty program with WordPress!

1. Create Program Levels

An excellent method to develop your loyalty program is with multiple higher levels. This is called the tiered loyalty program.

There's no reason to be surprised that tiered loyalty plans are so popular, since they offer a 1.8-times greater ROI (ROI). Additionally, they allow you know and classify your most valuable customers.

Tiered programs also have advantages of stimulating the feeling of FOMO that can encourage customers to go for the highest standards.

It's still a great option to make your programme available to everyone (at least under the surface). So, people who aren't able to afford excessively will still be able to participate.

Fortunately, with you can design this type of loyalty scheme easily. For the beginning, you'll need to set up various membership options.

This way, users have the ability to upgrade and upgrade between levels of your program. This also makes it easier for customers to compare the different tiers and benefits.

As an example, clients who are in the highest tier of your program could receive higher discounts or receive more free products. Lastly, it's a good idea to configure rules to restrict access to content on your website:

It is an excellent feature if you plan on offering high-quality content in your course like webinars, articles or even courses.

2. Install a Points system

Establishing a system of points enables customers to gain recognition and earn rewards in exchange for their hard work. While it is an excellent alternative, you may be able to reward members with rank badges, badges and more.

One of the reasons why this is so effective is because it can make your event more interesting and fun. You can, for instance, make leader boards that members can display the number of points they've earned.

There are many ways to lead to points winning through your website. You could, for instance, give points if a new membership is created or if an existing one is renewed.

3. Create a Referral Program

In addition, it lets the establishment of strong and long-lasting relations with your clients. To get started with this referral scheme, you'll have to sign up with a service like Easy Affiliate:

After it's been installed, you'll be able to utilize Easy Affiliate to generate referral links for your members. This way, they can send their customized affiliate URL with their referrals as well as track who actually purchases or enrolls in the program.

You can then give members a percentage or a fixed-rate fee for each successful referral:

If you're rewarded members with other methods it is possible to change the value at "0". For example, you can give members coupons and premium content as well as loyalty points.

4. Add Webinars to your program

If you are able to reward clients with cash gifts or discounts, you might prefer to offer something totally unique. For instance, you might create a tiered loyalty program in which your highest clients can gain access to premium content.

If so you should consider webinars as among the most enjoyable forms of content that you can provide. It gives you a a chance to educate and motivate your viewers. In addition, the interaction with your audience of webinars allows you to form more personal connections with your members.

Furthermore, it's a very flexible strategy. As long as you determine the time, date as well as other specifics it's possible to choose the one that works best for you. In the case of an influential social media person who works a 9-5 schedule it might be more beneficial to have a live Q&A over the weekend:

In contrast in the event that you're an industry leader, you might want to organize conferences too. In this scenario, you could record your video in order to be accessible at any time of day. This is more convenient to your clients.

5. Make a podcast for members only.

The popularity of podcasts has been growing rapidly in the past few times. For instance there were 82 million who were listening to podcasts during the year 2021. What's more, this figure is expected to reach 100 million by 2024.

Thus, a podcast can be an excellent option to add to your loyalty program. With , you can configure the program so that the most loyal customers gain access to exclusive audio-based content.

This plugin is free that allows you to automate the entire subscriber management process and build a vibrant community. In particular, you could configure your loyalty program so that once a subscriber signs up, they'll automatically join your show as private subscribers.

6. Offer VIP Deals

Rewards that aren't monetary can be extremely productive, but you could prefer to offer financial incentives in order to entice customers to join the loyalty programs you have. If distributing a commission isn't possible for your business, you can always offer exclusive VIP deals:

To keep your members active, you may hand out discounts when they earn an number of points. Additionally, you could reward customers for progressing into the next level of your program.

7. Create an online Library of Resources

The resource library is an excellent way to organize and store many materials to your customers. When your content is easy to locate, access and view, this creates the best user experience (UX).

In particular, you might decide to create digital resources such as webinar recordings, eBooks blogs, recipe posts, recipes, checklists, guides, and much more. This way, when users log in to their accounts it's simple and quick to connect with all the resources you have:

In order to begin for your first step, you'll have to set up a custom webpage in WordPress. This will function as the central point for loyalty program members, containing all relevant information.

Conclusion

To recap, here's how to create loyalty programs for your customers using WordPress:

  1. Install a points-based system using MyCred.
  2. Create a referral program using Easy Affiliate.
  3. Incorporate webinars into your programming.
  4. Start a private podcast.
  5. Offer VIP deals.
  6. Start a library for resources.

Are you having any concerns concerning how to set up an incentive program using WordPress? Tell us by commenting below!