How To Choose A Topic For Your Course In A Saturated Market --

Being an expert in your field, there will be a point at which you'll decide to begin offering online training courses. In the case of your field the competition could already have beaten your record.

Do you think your hopes of a lucrative online training course is over? No, of course not. Find out why below.

Saturated markets don't necessarily mean that there's no space for your thoughts and ideas. Markets that are saturated offer an unique possibility to showcase a different perspective on topics which your competitors may have covered already. Here are some strategies for choosing a topic in the midst of a highly saturated market.

     Beginning with painful points    

The majority of people don't purchase online courses just because they like these courses. Students purchase online courses because they have a huge problem that needs to be solved earlier rather than later. In the field of marketing, we refer to this as an issue.

Pain points are an excellent starting point when creating a successful online course because regardless of what data is out there, individuals have a problem. As an example, lots of women are interested in creating their own style but they struggle with putting looks together. Fashion courses are widely offered, however they might cater to women that have a size average. This is a unique pain point for plus-size women. For this issue to be broken further down There are post-partum larger women having trouble developing a style that's fashionable and functional. Another option is an interesting course.

This strategy can be applied to virtually any field.

     Use social media to your advantage    

Social media platforms can be the perfect breeding ground for online course ideas. The social media platforms aren't only useful for keeping up with other people around the globe, they can also be utilized to gather valuable data and information. There are thousands of people asking questions, expressing frustrations, and even begging for courses that they want to take.

Exploring Instagram comments, participating within Facebook forums, and even browsing job postings on LinkedIn can give you the content ideas you're looking for.

     Remember, no one can instruct a class as you do.    

Issa Rae has said "Nobody has the knowledge you have just like you are aware of your own knowledge. The way you see things is pretty distinctive." This could be applicable to your subject matter and can be particularly effective if you've already built an existing community.

There are millions of courses teaching on a topic however none of them will ever provide information that is from your unique perspective. That's the beauty of online learning.

Make time to "spy" on your competition and see how they're performing. Make note of the things they're excelling at and the areas they can improve on. Create your own course around the same subject by utilizing your personal knowledge and skills. Put your personal sauce onto it and then present it.

Bloggers and content creators execute this strategy perfectly. They understand that people want to make content similar to theirs. Although there's a ton of instructional courses for creators of content, they are all different based on who's teaching them.

Do not let competition stop you from teaching a course that you're interested in. Choosing a topic can be simple as simply creating your own voice in the existing information.