How to Build Relationships with your customers through storytelling
The moment someone shares a story that sticks in your mind long after hearing it this is the strength of storytelling. Studies have shown that people enjoy the power of a story, because it's how we connect with each other. In the age of digitalization, how connected has become, it's all the more challenging to connect. However, storytelling still holds its weight in establishing bonds with people.
That's where storytelling can be employed to enhance your business. When you think of selling your goods, it's easy to assume you should only talk about your products on your website. While this is certainly an essential component of selling online, that's not what sells your clients on the brand you represent. Your site may be fantastic at describing what you sell however, it's not often enough to convince customers to "buy-in with your company. The benefit of establishing the relationship you have with your customers could be more impactful than you think that a great tale can get you there.
Story telling is an effective Method to use when Selling Software Online
Software companies that offer online sales will increase sales through using storytelling and creating a real connection with their potential customers. How? The customers will be more willing to pay for online products and services that make them feel good about their interaction and connection with the organization. Creating a connection by creating a story about your brand on your website can help foster this feeling and increase the sales.
If you're wondering whether there's a story you could share, the answer is a unquestionable yes. Every business has a story. Find out the answers to these questions and you'll be well on your path:
- What was the process that led you to come up with the idea that your company is built on at all?
- How did you agree on the name of the firm?
- How did you come to where you are today?
- What is it that you enjoy about what you do?
A well-crafted story can create positive relationships with prospective customers, leading to increased conversionand an increased sense of loyalty, which forms the basis of long-lasting customer relationships. Stories that are entertaining, inform, and offer the potential customer value.
Consider, for example, the company Marketo. The company's revolutionary marketing platform has performed well, and they have an interesting story. On the website of Marketo, they talk about how "Marketo has grown into a market leader in automated marketing, but at our core it's a business for marketers, with marketers. We wake up every morning wondering how we can make life better for our fellow marketers." You'll notice how Marketo does not go around and about about how awesome their software is, instead, they share an interesting story about the fact that they have always had their customers in mind.
Stories to tell to create connections with customers
The stories you tell make your company unique and human. They are what makes your company unique. Make those stories be the voice of you.
Marketo uses this method by talking about putting their marketers first. You'll notice how they don't just talk about that they have general customers, but they are more specific in addressing the people who they target. Are you having trouble creating your own stories? Contact your existing customers! Here are some questions to get you started:
- What do you do better than others in the same industry?
- What do they love most in your company?
- How would they describe the company's image to other people?
- What made them want to find you initially?
Transform their questions into stories that make connections with potential customers.
Connect with your Customers Through Images and Videos
There's a saying that goes, "A picture is worth more than a thousand words." Customers enjoy looking at photos that give an impression of your business, its culture, and what sets it from the rest. Photos allow them a little look into your business.
Use imagery to share the values of your business. Your focus should be on your client and the relationship that you establish with them. If you talk about the things you appreciate within your business and letting the client know that you care about more than just what they are buying but 'who' they are buying from.
There is a way to share the story of your business via video. Highlight the persona of your organization and let customers identify the name of who they are buying from. Given how well-known video has taken on, adding it into the mix of your company's story could be a great option.
Allow Your Customers to Tell Their Success Stories
If your clients leave feedback of how your product was a huge success in their lives, you must to share these stories on your website.
Giving testimonials from customers and sharing an account of the customer's experience are fantastic (and straightforward) ways to promote your business. It allows potential buyers to learn from previous clients. With 80% of consumers are seeking opinions when they make the decision to purchase, why not give them some positive input from your happy customers? These testimonials can inspire others to tell their own stories as well as fostering a better relationship between your company and the customer that shared the experience.
To get these customer testimonials Read your reviews online or speak to your sales staff to obtain names of happy customers who may be willing to share their stories. It is possible to ask them to compose a review themselves, or you can go a step further. Interview your customer about how they enjoyed using your product or service and write a case report for prospective buyers who will be able to read as they make their buying selection while on your website.
In-depth customer stories help foster a sense of community inside your business. Just be sure that you get the permission of your customers to share their story.
It's important to share valuable material with your current as well as potential customers. Telling a captivating, relevant captivating story is a marketing strategy that you can employ to help your company grow. So make your story one that will inspire and motivate your customers.
