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How to become the Art Director of a Blog

Jun 2, 2022

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This could be the packaging of an amazing new item you've just bought or the front cover of the book that you're currently reading, or even the amazing background of the film you love, you've likely witnessed the work of art directors many times prior to. What's the procedure for becoming an art director? In this post, we'll provide an overview of the essentials of an art director's position. The requirements are diverse across artistic fields, and we'll provide information on the steps to becoming an artist director yourself.

What does an Art Director Do?

The art director must convey moods, messages concepts, and moods into visuals that will appeal to the audience they are targeting, regardless of the medium which it is. They'll collaborate together with the team of creatives to come up with different strategies they could accomplish this. They'll aid in the integration of disparate methods or ideas when necessary to finally determine the most effective way to translate the client's wishes and needs onto the page, screen or on stage.

Work Duties

If you look through art director job descriptions You're likely to come across a variety of the following jobs:

  • Contact clients personally to understand their goals and needs
  • Discover the general vibe and design of the project.
  • Create budgets and timelines by consulting with clients
  • Choose which images or art that you'll make use of
  • Help other creative employees with the supervision of other creative employees.
  • Examine and accept design, images, or other visuals
  • Present clients with ideas to be approved or modified

The art director will be the meticulous supervisor. If an artistic director has presented with the general idea the art director can divide the concept into an aesthetic style or design , and work with the creative team to develop it.

While the creative director typically the main thinker on the team The art director has charge of every aspect of the work through the various stages of production and editing to make sure that everything runs with the complete satisfaction of the client.

What do you need to know about becoming an Art Director?

There's an array of paths you could take when you're considering the best way to become an artistic director. You have the option of earning a certificate in art. You can also progress up the professional creative ladder without formal instruction and build a standout portfolio to build your profession.

Grad

Advertising, fine arts and graphic design are excellent focus areas for budding art directors . They will provide you a good base to build the essential capabilities required by this industry. The arts management programs could be helpful if you're interested in business aspects in the field of creative. This kind of education could be helpful later in your first job in art direction when you're tasked with managing schedules and budgets.

The Experience

Although you may notice the importance of formal art director education specifications across a range of careers however, having a bachelor's or master's degree in art isn't the sole way to get the job of an art director. Many creatives discover that being in the field as well as working in the industry is the best way to get valuable expertise that's not accessible through any art related education.

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Art Director Salary

The typical salary of an art director for art directors in the US is $79,416 The salary could be higher than $150,000, based the location you live in as well as the type of field you work in.

For directors of art who self-employed, your earning opportunities are unlimited and could go into the six figures provided you have an impressive resume and portfolio to back you. This is particularly the case in industries that usually work with one or more freelancers or independent contractors for example, advertising and entertainment.

Artists seeking job opportunities

Art direction is a fascinating art form, and there's plenty of avenues one could go in when you are pursuing your career. We'll look at a few of the fields that art directors can be found.

Online

Remote creative opportunities are as rewarding possibilities as traditional jobs and are the perfect option for people who aren't looking to live in big cities, have long commutes or simply prefer to work in the privacy of their home.

Magazines and Print Media

Print media remains an incredibly important part of the world. For artists, magazines and newspapers are a good option in terms of creative industries to work in. In an environment that is printed, the art director will have the responsibility of the overall style of the magazine or newspaper.

The art director decides the method by which photos and images are to be integrated into the text. They'll work with design and the copywriting teams. They're typically the ones in charge of deciding on the layout of the cover and photo, in collaboration and with the creative director.

Television

For productions for studio television the director of Art is in collaboration with the producer taking the concept from idea to actual. They usually sketch out models of set designs and oversee the creation of the sets from the beginning to its final. When shooting on location, they'll work together with the producer and director in determining what they will design.

After the set has been prepared for shooting the art director will make sure that the set is appropriately dressed and has the correct props. They'll stay in the studio all through the shoot to make any adjustments needed to sets or props, either by their expertise working alongside the design team of production or from any adjustments the director decides to make.

Film Art Directors and Production Design

As in TV the film and film directors work together with a design team in order to create set designs. The art director during pre-production acts as an intermediary between the team of production and the construction team, making certain that the overall ideas are properly executed. After the beginning of principal photography, the art director acts as responsible for coordination between the various visual departments, from costumes to places.

The AD typically stays in close contact with the production designer for the effects and other special effects that are influenced by the setting or require consideration during filming, such as the fake weather, or the technics.

Product Packaging

An art director for packaging of products is a key player to ensure that the brand's visual identity is present in every product placed on the shelves. They generally work in conjunction with the company's marketing and branding team to make sure the visual component, such as fonts, colors and even the colors and so on, is consistent across all current and new packaging styles.

Additionally packaging needs to be acknowledged as belonging to the brand, but draw the attention of customers to the point that they decide to pick it up on the shelf and buy the item. These days, art directors in this industry must also be experts in safe and cost-effective packaging, as well as environmentally-friendly or sustainable options that work for both the company and the consumer.

Get Started on Your Path towards becoming an Art Director

When you have a clear understanding about what the workplace can be, it's time to make better choices about if it is the right career choice that is right for you.

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