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How Doula and Hypnobirthing Teachers Poppy Child affects thousands of parents on the internet

May 23, 2024

Poppy Child, a certified doula, hypnobirthing instructor and mother-to-be-to-be of two, found the reason for her birthing process.

In a reflection of the fears she had as she became pregnant for the first time in 2020, she set off on an amazing journey through self-education, and learning. "I had a complete journey throughout my pregnancy learning about myself and studying the methods of hypnobirthing as well as being active during labor," she shares. "I was incredibly inspired and was able to trust more of my body's capacity to perform its natural functions. ."

In this transformational period that Child realized her mission extended beyond her own experience. In the aftermath of the positive, empowering birth of her son Her perspective was completely transformed. "I was aware that I couldn't return to my former career of events management; it was my destiny to become mommy. It was a job," she shares.

Although most people are scared of childbirth, Child believes that they are able to retrain their brain to feel more comfortable with the body's ability to birth and the method of birth. "It's not the result of birth that matters, rather the way you feel as you enter the birthing process that is vital," she shares.

In 2022 she started the online program called BirthBox under her business name, Pop That Mumma, so that women could be helped in overcoming their fears about being parents and tap into the inner wisdom of their bodies. Since, she's impacted many thousands of women all over the world.

The success of Child was slower beginning, and was only achieved through consistent efforts, persistence as well as a sense. The following is the story of how this London influential figure who hails from England has grown into an innovator within the online education for children world:

Skip ahead:

She began a podcast.

Six weeks postpartum, Child wanted to spread her message about what it takes to be a strong birth experience. She wasn't thinking about ways to profit through her love of creativity. She simply wanted to connect with people to discuss her experiences.

The mom decided to create an online podcast in order to get her voice heard. After Googling 'how to start a podcast,' she simply followed the steps and began podcasting while breastfeeding--sharing tips and knowledge in a raw and vulnerable way. "I didn't have my Doula or Hypnobirthing certifications at the time," she shares. "I only shared my own experiences as a mother-to-be. This was probably the reason I was an enormous hit with people ."

The show she was featured on, Pop That Mumma - The Podcast was becoming increasingly well-known and she decided to start an Instagram page in order to post her posts on another platform. Every day her DMs included stories about how her shares were helping women have a better birth experience.

It was then that she realized the opportunity to turn the material into a commercial venture. "The idea of creating an online course began in my head," she says. "I thought that if I combine everything I've learned into a course, I could reach more people and make a difference in the lives of more. ."

She devised an idea and tested it

Before debuting the BirthBox application, Child dedicated herself to developing her process. Child led live-streamed group courses on Zoom for more than an entire year, and gained useful insights from participants. This allowed her to make sure that BirthBox was more than just a course but an event that impacted lives.

In a way, it was based on experiences she had with the help of her hands, she added immersive components like breathing work, guided meditation, and guided meditations in her program, and ultimately was renamed BirthBox. Although there are a couple of videos included in the program, however, the bulk of the material is presented via audio.

"The whole idea is that you can plug in the course when you get up or on your commute to work and keep this message in your head throughout pregnancy."

The number of sales rose as the progress was made

Many creators are enticed by the expectation of overnight successes, for the majority of creators -- including Child -- this doesn't happen.

After BirthBox launched however, the business didn't perform as well. "I believed in what I was doing however, it was slow at first," she shares.

"I kept going," she continues. "I always believed in what I was doing, and in the importance of my work in addition to the positive effect it would have ."

     Then, in June of 2023 her popularity started to build--largely because she was getting noticed on social media.

She's developed a TikTok and an Instagram following

In the time she began her programme at the time, she was only able to maintain an Instagram followership of just 800 and she had not had yet made a TikTok account.

The thing that made her name popular was her posting her posts via TikTok. Before utilizing TikTok her sole way of communicating was via Instagram and struggled to increase her followers.

Although initially reluctant, she thought she would have a better chance using TikTok. In less than a week her videos were getting similar amount of attention like those posted that she posted on Instagram. In a state of euphoria her, she was posting daily four videos on TikTok and was seeing a phenomenal increases, and even some videos becoming viral.

The great success she enjoyed with TikTok and the non-curated nature of the content that was created through the platform provided her with an a lot of confidence. "It brought out something in me, and I began having more fun and work started to be more effective," she says.

To create content of high-quality, she practiced talking into the lens of the camera like she was speaking to her closest friend.

"I believe you should do this regularly, as it can be uncomfortable when looking at the camera and trying to get it to understand you" Explains Child. Additionally, she jots in her notebooks rather than using an outline. She claims it makes people believe that she's an expert.

After she started reposting her most successful posts via TikTok as well as Instagram the following of her Instagram followers was rapidly growing. Within just a few days, she could increase her TikTok followers to 127.7K and also increase her Instagram following to an impressive total of 189K.

They became patrons of her programs.

A lot of creators are wondering how they can transform their fans on social media to customers of online classes. Child has been able to accomplish so in three main methods:

Then, she shifted her focus to producing fun, high-quality content on social media, filled with value.

"Forget the selling and instead convey your message with the heart of you in the most authentic method. Give them so much worth they're looking you up through Google in order to know the more ."

Then, she created an lead magnet and funnel; she also provided a no-cost birth plan template, something she thinks pregnant people really would like. With this method, she's been able to collect the emails of those who subscribed. Then she nurtures those email addresses with an automated procedure that eventually brings them to weekly flash sales. "That's the one of my best strategies I've ever used," she shares.

Additionally, she often provides free masterclasses. These classes are hour-long courses filled with as much information as is possible and aim of providing people with a skill they learn which they might benefit from throughout the process of birth. In this masterclass, she has the chance to convince many attendees to sign up for free, and then let those hundreds of people help spread information about her efforts.

The underlying theme of each of these strategies is to lead by example and provide value.

"This is my top tip to creators," she suggests. "Don't feel intimidated to donate plenty. It's crucial that they go away thinking that you're trying to help others, and to make people think about how they can do to give away. ."

The woman made sure she was wearing an item of superior quality

In the words of Child the concept of having people spread the word about an online course is about making high-quality products. "You have to be convinced that your efforts are making an impact and be sure to have a good product, because without it, no one will talk about the course." The author states.

     Another way of ensuring that the product she created had the highest quality was to examine the percentage of students who completed her course to see what she needed to change. "People must be finishing greater than 80 percent of their course," she recommends.

Social proof will tell you a lot about the level of quality in your class According to Child.

The team of BirthBox recently created"a wall of love" on her website to showcase all of the images, stories and videos which stream daily, all praising the potential of BirthBox. The testimonials will help potential buyers understand the benefits of her program, increasing her credibility in the childbirth area and establishing her as a reputable expert.

Additionally, she believes that pricing can be a sign of the reputation of the institution. Because she wanted at gaining the attention of a large audience and to make her course affordable, she set the price in a way that was reasonable (PS65) but just slightly more expensive than her most popular competitor within the UK.

She was unable to reach perfection.

Although Child is convinced of the value of creating high-quality content She also urges students to let go of the urge to make their courses 'perfect.'

For example, despite the fact that she has greater money and has the ability to re-make her course videos using the production studio, she's still required to refrain from playing with her material over and over. When I look at the course content I imagine myself six weeks postpartum--just trying to share it with others," says Child. "I did not have a plan. I just wanted to create an educational course to help people who need help ."

"I am creating BirthBox in the purest, most authentic way," she continues. "There is a tremendous force behind BirthBox ."

She stood out from other educators for childbirth.

Although most childbirth professionals are branded with soft colours, Child wanted to step beyond the normal childbirth educator's box. "In the world of childbirth most people have a preference for neutral colors. It was my intention to change the norm and come up with something that was a little quirky and original," she says.

The company's brand is bursting with vibrant colours, like vivid purple and bright pink. To determine the right style, she collaborated with a branding expert and threw around 20 styles before coming to her preferred style.

She also chose a fun funny business name that she picked: Pop That Momma. This name came out of earlier projects which had a creative element. In the past, she ran the YouTube channel featuring vegetarian cooking called Pop That Veg. Also, she logged on as an instructor in China and dubbed it Pop That China. "The title represents the time I was launching new ideas and was a creative person," she says.

She gave it all she owned

For Child Online courses provided by the firm were essential in helping her help her share her love of helping women have a better childbirth experience.

"Technology has enabled us to be able to communicate with a variety of individuals with our messages," she shares. "Before you might have had to hire a space, and hold the class for 8 students. Now it's now possible to upload an excellent TikTok video and communicate important ideas in just 45 minutes. It can be reached by more than 2 million users within the span of a ."

" offers you the opportunity to unleash potential, inspire people, and positively impact people's lives," continues Child. "If you have something amazing that you truly believe in offer it to all people in the world. ."

If you're planning to develop an online course they should be completely committed to the idea. "Give your students everything you've got" she recommends. "Don't skimp on quality. Make sure that everything is included in your style and research the market. Find out what the people that you are targeting ."

Do you want to share your experiences to the world via online education? Start today and start for free. You can join the people doing something to make a difference as Child.

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