How do you add Social Logins on Your WordPress Website

Jul 12, 2024

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You've spent a whole lot of energy, time and love crafting the perfect user experience for your customers.

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However, there's an aspect of your user's journey that frequently frustrates both your administrators and users, and it happens right in the middle of your member site.

    I'm talking about the log-in process.

For those of us who are organizationally challenged () the process of logging into typically requires:

  • trying various ways to remember the password/email combination,
  • failing,
  • following the lost password labyrinth,
  • Feeling frustrated that you have to think up another unique password

At any time during this procedure, there's an excellent likelihood that we'll get bogged down to the point of bailing out completely.

As a membership site owner You're wasting customers' engagement, sales potential, and you're at risk of losing customers, due to something entirely out of your reach.

Until now.

The Social Login Add-on

Watch the video to learn how you can Include Social Logins on Your WordPress Site With

Through the social Login extension it allows users to access your website by using their current social media profiles such as Facebook, Google, or Twitter.

No more fussing over forgotten passwords. You can now access them via your virtual door as fast and pain-free as is possible.

This feature can streamline visitors to login, improve security, and lessen the burden on your support staff.

Do you want to offer your guests a a smoother ride? Let's get it all set and running!

What are the benefits of using social Logins?

If you've ever managed a site, you're aware of the challenges of login systems that are traditional users abandoning their accounts and chronic fatigue of passwords are just one of many issues.

Let's discuss how social logins can help both your customers and your company.

Fewer Passwords, Fewer Problems

So, why put up an obstacle to their return, by requiring them to use a different password?

There's an easy answer: fewer passwords to keep track of.

When users can log in using their social media accounts they reduce the number of passwords they need to manage.

Certain users could use a password manager in order to resolve this issue, but even then the problem is present for users who log in on a new device.

In making it simple to log in through social logins, visitors are more likely to return to your site, because they know that they are able to access the site whenever they want from any device.

Secure and Trustworthy

The familiarity of a relationship creates comfort.

If users sign up using their social media accounts, they're using the system that they're already familiar with and use frequently on various sites.

Screenshot of Zapier social login options

This familiarity helps reduce hesitation and increase the likelihood of them engaging with your website.

The trust is transferred to your site, which makes users feel safer.

They feel reassured knowing they're connecting through a reliable connection they are confident in.

More Admin

Nobody likes having to deal with password resets or account recovery, right?

Social logins can keep this type of nuisance in check by providing alternate ways of signing in.

This lets your support team for more critical issues, keeping your customers happy and engaged.

Robust Security

Utilizing the security systems of big players like Facebook and Google can mean you're benefiting from some of the most advanced technology available.

Finally, the openness of handling data with social logins reassures users.

The users are aware that their data doesn't go unnoticed but being managed by trusted platforms. This increases confidence for your site, encouraging continued use as well as a greater level of involvement.

Social logins bring a host of advantages that make them attractive to businesses looking to enhance the accessibility of their site and increase ease of use.

By integrating this feature, you're improving your customers' entire experience.

Profits for your bottom line

So how do all these benefits lead to the success of your company?

The Value of Lifetime Membership is Increasing for members

Simply put, satisfied customers return to return.

The user-friendly process of login encourages members to return and stay engaged more often.

What this means is that you will have a better satisfaction rate for customers as satisfied members are more likely to keep their subscriptions to your website each month.

Increased Conversion Rates on Cross-Sells as well as Upsells.

If your customers stay with you for longer periods of time, they'll be more inclined to explore additional offerings.

It also means that there are more chances for your members to get involved with your blog and to discover more advanced membership levels or other items and services.

This could lead to higher revenues and sales per customer!

Reduced Support Costs

A shorter time spent doing password resets means that your Support team will be able to concentrate on the most important work.

In reducing login issues, you can reduce support tickets and save on customer service costs, freeing up resources for other areas of your business.

In short, this small and easy addition to your WordPress website could make an enormous difference in your members' experience and your profits.

How to Enable Social Logins on Your WordPress Membership Website

We've gone over the reasonss but now it's the time to see exactly what you can integrate social logins to your site with .

This Social Login add-on is available for Pro Plans. If you're a current member on a lower plan, you can upgrade through the "Change Plan link located on the page on your account.

1. Download the Social Login Add-on

Locate it. Click on the Social Login Add-on, and then select Install Add-on.

After installation After installation, simply select Activate the program, and a brand new Login option for Social Login selection will appear on your menu.

2. Allow Your Social Providers to Connect

It's now time to join your chosen social providers to your site.

Click on the Social Login section then click one of the social networks you wish to change, like, Facebook.

Then check the box labeled Allowing the Facebook Provider.

The process of enabling each social service is a bit different, but you can get clear step-by-step instructions on each one of them by clicking the hyperlinks below.

Repeat the process with the number of social networks you wish.

3. Take a look at your brand new Sign In Buttons On Your Login Page

Automatically adds social buttons on your login page for every of the providers you have configured.

Social Logins as they appear on a ReadyLaunch™ login page

Remember that, prior to using the social logins on your website, users must have an account set up through your website.

If the email used for their account on your website matches the email used for the social login, both accounts will be immediately connected once they press the social login button the very first time.

If both emails aren't exact same, then they'll need to connect both manually. It's a good thing that it's easy...

4. Take a look at the Connect/Disconnect buttons on The Accounts of Members' Page

When you enable any social service, this Social Login add-on also automatically will add connect/disconnectbuttons to your users' page on their account.

Social Login Connect Disconnect buttons

These buttons enable your members with different emails to join their social profiles to your site.

5. (Optional) (Optional) Add Social Login buttons to any Page On Your Site

So, as you've already realized, the Social Login add-on can automatically include social login buttons to your account page.

They will also be automatically included whenever you enter the following login shortcode on your website:

[mepr-login-form use_redirect="true"]

Additionally, you can include social login buttons on any webpage using this shortcode:

[_social_login_buttons]

And add the connect/disconnect buttons using this shortcode:

[_social_connect_disconnect]

Ultimately, you have many options for integrating social logins into your website to make the user experience as smooth as it can be.

Conclusion

It is essential for your company to be on the cutting edge of the latest trends to make life easier for your users.

Features such as social logins make registration and assure your visitors that their data are secure, increasing confidence and trust in your clients.

Keeping your site's features user-friendly on your site goes beyond just staying up-to-date with the latest technology. Your site is focusing on your visitors' requirements, and making sure that users have a positive experience whenever they come to your site.

 Ready to simplify the login procedure to your users?

Do you really need to delay improving the usability of your website and reap the benefits for your business since the answer is only a few clicks to the right place?

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Victoria Lloyd       Victoria has a knack for turning small beginnings into big achievements, and has taken her jewelry line from the vibrant buzz of London's street markets to prestigious spots like the Royal Academy of Arts and the Topshop's Oxford Circus flagship store. Victoria's expertise extends beyond physical items. Victoria has a proven experience of increasing online engagement for a variety of brands. From innovative startups to household names like Nokia as well as Jack Daniels, Victoria has utilized her powerful blend of wordsmithing expertise, strategic insight, and digital acumen to drive up brand engagement and SEO. At , Victoria leverages her diverse experiences to help simplify and decode the world of online membership as well as business growth. She's here to guide users with her exclusive tips, and help them confidently and creatively build their online communities and membership websites.