How can you make your Social Media Videos Engaging

Learn how to integrate the elements in a striking advertisement that will make people stop scrolling and start clicking.

We'll cover how to:

1.    Tailor your advertisements for social media to the behavior of your target audience
2.    Utilize storytelling strategies to help drive your marketing video strategy
3.    Bring your story to life with compelling visuals
4.    Use user-generated content to enhance your videos for marketing
5.    Amplify your video ads with engaging audio
6.    Make your marketing videos responsive to mobile devices.

Create ads for social media that are tailored to the behavior of your target audience

When you are writing your script or filming, dive into your audience's behavior on the internet to determine what they engage with. It will affect the kind of content you produce, the story you tell as well as the social media platforms you utilize.
This is where you should start:

1. Look at your highest-performing social media content. Which ones had the greatest engagement or brought in the most sales?
2. Which social media sites are your customers most active on?
3. What social media video trends is your audience engaging with the most?

Use storytelling techniques to drive your video marketing strategy

Beginning: Sway people within the first 3 seconds

This is the most important element of your video ad because it determines the likelihood that viewers will stay on the show until it's over. While creating your hook be aware of what might spark viewers' curiosity.

Use intriguing visuals or ask questions or offer a short preview of the topics that the film will cover. Think about how you can create an emotional response, such as humor, suspense, or exuberance, in order to keep viewers interested in the way your tale unfolds.

In the middle, call out the problem you're solving

Look back on your audience studies and find common problems and how your product or service can ease that pain point. This is the time to solidify your brand message.

For example, you can show a pre- and post- scenario or use a customer testimonial to showcase a change. Then, take viewers on a journey during the day of an ideal client and demonstrate how your product or service made the life of the customer more enjoyable. You can also think about making use of visual metaphors to represent your problem in a creative way.

Make sure you focus on positive aspects over functionalities. Customers want outcomes and see the ways your product will help them.

The ending: A clear call to action

If the viewers remain until the end of your video and you want to help them decide them to take the next step. If you'd like them to make a purchase, sign up for an educational course, download an ebook or to learn more about your services, be clear about what next steps you would like your viewers to follow.

Check out how these brands have incorporated storytelling into their video content

Make sure your story is woven together using stunning images

Engaging visuals can enhance your story, support the message of your brand, and will keep your viewers interested until the end. They are a crucial part of your video advertisement that's why you'll have to plan your strategy. These are the best methods to make a video advert which is visually appealing.

Define your brand guidelines to keep visuals consistent

The brand's identity must be easy to recognize. A style guideline will make sure that each video follows the same colors, typography use, logos, the text on screen, its transitions, music, and graphic designs. It builds trust among viewers when they are exposed to new content.

Find your subject and make it the main area of focus

Include animations, graphics, and text on screen in your video clips.

Make use of stock footage as well as AI-powered software

Illustrations of the right visuals

Integrate user-generated content into your promotional videos

User-generated content (UGC) refers to any type of content created by customers, employees or others you hire to produce videos from an initial point of view.

Working with UGC creators has benefits on the brand side. Marketing teams save the time and expense of outsourcing video production, while viewers are able to find UGC more reliable because it provides social verification.

Here are a few genuine UGC-style videos that can be used as excellent advertising on social media platforms:

• Testimonials on video that highlight users' personal experiences with your product or product or
• Videos of the creators tearing open a box
• Demonstration videos where creators make themselves incorporate your product or service to their routine
• After-and-before videos that show the changes a client experienced following the use of your product or service

Take a look at these UGC videos for ideas

Enhance your videos with an engaging and compelling audio

Your marketing videos should be mobile-friendly.

Almost 70 percent of video audience members across the US watch videos on their phones. This means video ads should be optimized for viewing via smartphones.

Below are some tips for making mobile responsive:

• Utilize aspect ratios appropriate for either square or vertical formats when you post on Meta, Instagram, or TikTok as well as posts that are horizontal on YouTube
• Choose a resolution that's still good quality, but not so massive that it slows the loading speed
• Be sure that the text's dimensions and fonts are read on your screen and thumbnails

In the event of deciding on the timing of your advertisement, it is important to remember that it isn't required to be a motion image. In reality the social media videos should run between 15 and 60 seconds to be repurposed on different distribution channels.

An engaging advertising video on social media can be a powerful tool for building brands' recognition and driving sales. When you know your target audience's behaviors and challenges, you can create video content that tells their story and resolves their concerns.

The key is to keep your viewers interested with engaging images, customer stories, as well as great audio designed for viewing on mobile devices. In return, your ads help build brand recognition and encourage viewers to act.