How can you make a lead magnet for no cost

May 2, 2022

Lead magnets can be a great method to increase your list of subscribers. In exchange for someone signing up to receive emails from you, you offer your subscribers with a article or source. Imagine it as an offer to give!
 A further reason for offering this type of free download is to create authority that is, you're an expert regarding the subject. Some lead magnets even show the customer directly how to resolve a issue and then the prospective customer to realize they should actually hire the author for the assistance they need.
 
 Let's look at how you can design a no-cost lead magnet.
 
 Prefer to watch instead of reading? No worries! Take a look at the video below and understand the building process and how to carry it!

Step 1: Select your type of lead magnet

The first step is to think about what type of lead magnet you want to create. Some popular lead magnet options include:

Long form guides or ebook. If you're proficient at writing or have an audience that enjoys content in long forms These are two great options.

White paper or report. They can be particularly compelling when you have unique information that you want to share, or have it gathered from other sources.
 
 Checklists, templates or templates. They don't require as much writing, but do require formatting skills.

A lead magnet that is specific to the industry. For example, meals or recipes are popular choices for makers in the health and fitness space.

If you're looking for a lead magnet template in this blog post, we'll offer a checklist.

Step 2: Brainstorm your lead magnet topic

After deciding what type of lead magnet you'd like to provide, you'll have to choose the topic. The topic you choose should be relevant enough that you can offer your email address, however it shouldn't be sufficient to warrant a make a profit from the lead. It's all about balance!
 
 Think of something that should be fairly easy to produce and that leverages your current skill set. You can also do a quick Google search to make sure that the subject isn't extensively covered in a multitude of online articles for free so you don't waste your time creating content that needs an email address to read. If you're covering the same topic again, think of ways to enhance your lead magnet to be more thorough and more engaging.
 
 For our checklist example suppose that we're an experienced entrepreneur with a vast knowledge of outdoor activities. You could provide a list on all the gear that one requires if traveling for a long-distance backpacking trip.

Step 3: Conduct any research needed

Step 4: Write your draft

After you've gotten your research done, it's now time to write. Some people choose to start by creating an outline, while others prefer to sketch an initial draft on the paper. Your writing process is yours to decide, however in the end, you'll need to let your creativity be flowing and modify it afterwards.
 
 For our checklist example, we'll start with throwing every possible relevant idea related to backpacking onto the webpage.

Screenshot of a Google Documents page listing a sample checklist of equipment for first-time backpackers

Step 5: Edit your lead magnet

When you've finished your draft, you'll want to make changes. Go back and review it to see if you can find any opportunity to improve upon the draft. Perhaps you've added some fresh concepts, or perhaps you eliminated something not as important. Ideally, you'll let someone else edit the document on your behalf. If you're on your own, simply make sure to edit your document after you've been able to sit down and relax.
 
 As for our checklist examples Perhaps we'd like to add some new ideas, or

Make it more specific. So, we could add links to specific recommended sporting equipment gear, which adds greater value since it keeps your reader from spending the time researching.

Step 6. Step 6: Proofread

After you have the lead magnet completed then it's time for proofreading. Two tips to help you proofread it. First, use a tool like Grammarly to identify spelling and grammar errors (we also use it!). In the second step, listen to your work and make sure that your thoughts are written in the way that you want.
 
 A different suggestion is to proofread before the start of the work day in the morning when you're fresh and when you've taken the time to remove yourself from the text.

Step 7: Design your lead magnet

Screenshot of a Canva window designing a lead magnet with an image of a hiker and text saying The First Time Backpacker; a checklist for those who are just starting out

If you decide to utilize any type of free lead magnet maker, tool, or generator, make sure to review their terms and conditions of use and that you're in compliance with what they allow.
 
 For a checklist one can make a table directly within the Google Document itself. After formatting it in the way you like, simply click File, then Download, and then select PDF document. You now have an image that you can utilize as a lead magnet!
 
 Remember, since the lead magnet is completely free, you don't need worry about formatting. It needs to be polished and clear. However, your leads are coming to you with the details rather than the layout and layout.

Step 8: Distribute your lead magnet

Offer lead magnets in

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