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How can you increase sales at restaurants using WordPress

Apr 21, 2023

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You're incredible. The restaurant you run has been thriving since the pandemic. You've proven your worth and demonstrated a lot of grit and the ability to run a business. It's likely the reason you're here!
   
    The cost of food is rising, and a slowing economy may cause other business owners to look at their feet and stare in the sand however, yours is unique. It is your duty to take a proactive approach and be nimble to boost sales in your restaurant and ensure your restaurant is flourishing.

This guide will demonstrate how to configure your WordPress site so that it are able to directly take orders with no needing a third party platform, and regain total control over your online purchase.

We'll help you discover the enormous potential that your web presence and social media communities holds for your company.

Find out how you can make the most of your WordPress site, and profit from the popularity of the membership model which is bringing food and dining out into the street.

What are the tools you'll need

If your site is merely an online platform to post your menu as well as offer contact details for reservations, there's a lot of work to catch up. However, that's fine.

There is a small number of plugins and integrations in order for turning your WordPress site into an effective sales tool and compete with big chain stores.

This is also extremely simple using the use of a few bits of inside knowledge. It doesn't require a whole lot of tech skills to accomplish this.

WordPress and has made it easy for people who are not tech-savvy to get their businesses on the internet. It is not programming required.

These are the tools you need:

  1. WordPress WordPress: The world's most popular CMS for managing content (CMS) running around 810 million websites.
  2. Easy Affiliate Easy Affiliate: The "all-in-one" affiliate plugin created to work with WordPress

How to increase sales at restaurants By Using WordPress

Step 1: Pick the WordPress hosting and theme.

If you're not already running a WordPress site (sorry although the most well-known web builders like Wix and SquareSpace aren't equipped with all the features you need) it is first necessary to select an internet hosting provider.

After you've registered your domain it is time to pick the WordPress theme for your restaurant.

2. Install the plugin.

It is one of the most well-known WordPress Membership and Monetization plugin with a good reason. The ever-growing list of plugins and integrations make it incredibly customizable, which means you are able to create the ideal subscription plan for your clients.

watch >> how to install on wordpress

You can do:

  • Profit from a increasing trend in the restaurant business, which relies on subscription services with regular monthly or annual fees.
  • increase sales in restaurants by implementing incentives for loyalty programs, or exclusive discounts increase sales at restaurants through incentive programs or member-only discountsfor frequent diners.
  • for the creation of a system that is comprised of faithful customers.

It's not just the big chains that are making use of subscriptions. We'll look deeper into the methods restaurants that are all kinds of sizes are taking advantage of their websites in order to offer innovative membership options that are unique.

Step 3. Install WPCafe as along with WooCommerce The Plugins

It's been a great deal of work to develop an outstanding menu, provide excellent service, and increase your customer base. Why should third-party platforms be charging you ridiculous commissions and fees?

DoorDash charges a staggering 30 percent to implement their entire marketing plan. But even if you decide to leave their marketing strategy and be charged an additional fifteen percentdelivery fee, your business is still being marketed alongside other companies competing.

It is also possible to connect your clients to these apps from third parties. However, who's to say that you'll never lose to the competition who is investing in marketing priorities?

In addition, you're bound by changing rules and conditions.

With WPCafe it's easy to design your menu, determine your operational times, hours of operation, available reservations, cancelling policies and many more.

With the help of WPCafe and WooCommerce with WooCommerce, you will be able to retain full independence and controlover your operations at just less than half the cost of hosted platforms.

Step 4. Upload Your Menu

The time has come to include your menu items to.

On WooCommerce Under the category of Products add descriptions and upload images and tags to specific categories such as main, starter beverage, cocktail, soft drink vegetarian, gluten-free, vegetarian and so on.

It is also possible to upload images of your meals so guests will be able to look at what you're serving them.

Step 5: Develop the Customer's loyalty by implementing an Membership Program

You now have everything you require to manage your restaurant on the internet without third party platform, is it time to look outside of the box to find ways to earn trust from your customers.

A happy number: a 5% increase in customer loyalty generates more than 25% more revenue.

It's important to keep existing customers returning.

     Yet, loyalty to customers is low.    

The rising costs are changing how people are feeling about the brands they adore.

These are not so happy statistics A little more than one-third (30 percent) of people say that the cost hikes have a negative impact on their trust in companies they trust. 22% feel that their loyalties to the brands are declining.

Companies must find methods to give worth (or at least perceived value) to their customers. provide to. And membership programs are just the ticket.

When you join a membership program, you get membership that rewards repeat business by offering exclusive deals and web content. Furthermore, you are able to use your website's new features for cross-selling or upselling products and drinks.

Watch out for useful suggestions and instances of membership programs that have been successful.

This setup can provide an income that is reliable and stable - making the process of budgeting and forecasting more simple.

Furthermore, should you provide several levels of membership members can upgrade their membership in the course of becoming more involved with your restaurant.

It is all possible and can be done without difficulty.

Step 6: Use the Snowball Effect with Easy Affiliate

The restaurant industry's aim of enhancing customer satisfaction has a secondary result that boosts sales overall and brings in customers in!

Dining out can be social. Restaurants are not like retail stores, for example. Customers are seeking a great dining place and want to enjoy their meal with their loved ones, colleagues or their spouse.

That's why the importance of customer loyalty is vitalin the restaurant industry; keep your patrons coming back and will attract more and more customers to them. Make sure that their customers come back and bring even other guests.

Well look at that it's also known as"the snowball effect!

Membership programs can further drive this"snowball" result. Give rewards to guests from friends or family to your restaurant and also invite them to join the membership program, too.

That way you're not just making sure that your clients return, but as well bringing in new customers through the doors.

Affili-what?

Affiliate programs allow people to earn money by giving their information to other. Each "affiliate" receives an unique URL to your site. When someone purchases or joins a group using the link you provide, you may reward them!

By using the Easy Affiliate program, you'll be able to give your members a reward with a reward for bringing families and friends on board as members. How do you accomplish it.

  1. Include the Easy Affiliate plugin to your WordPress dashboard
  2. To access the WordPress dashboard, select Simple Affiliate. Then click Settings..
  3. Choose your affiliates tab.
  4. In the section that reads Registration Typeat in the upper right hand corner, in the section that reads Registration Type,select the Private option.
  5. Change the setting to Automatically Add Affiliates so new members are automatically sent an affiliate link on your website.
  6. Head to The Advanced tab.
  7. Modify the Welcome Emailto clarify how things are working to members of your company.
  8. There is the option to choose to edit the Send Affiliate Sale Emailto automatically send an email that contains an example of a voucher reward at the time a customer is signed up using a coupon.

Note: Easy Affiliate is designed to provide affiliates with a financial commission per sale from their unique hyperlink. If you'd like to offer vouchers that they could use at the restaurant, make sure that you modify your settings as well as the A and Ts to reflect the fact that you're doing this.

Methods to reward members, as well as improve sales in restaurants

Encourage frequent diners by providing special Offers

Be sure to keep loyal customers sweet and loyal, you'll save on costs later on.

High-margin menu items at a discounted price

You're worried about stretching margins for your company already strained Offer discounts on menu items with greater markups such as drinks and appetizers.

Set minimum orders

It is possible to creating a minimum order (e.g. no drinks when you pay $X for your meal) in order to make certain that you're getting the most of this deal.

Make a special happy hour only for members.

It is also possible to offer exclusive customers-only happy hours in order to increase sales over longer periods of time. Anything that is beneficial for your company while increasing the value that your customers see in you.

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Be sure that the house prevails!

Get Strategic to Increase Order Size

A membership-based restaurant programme will provide many ways to boost sales, and up-sell or cross-sell items.

The time has come to become strategically.

Explore ways you could make use of promotions from your membership programmes to entice patrons to boost their spending.

Another option is to take advantage of combo or package deals. Customers who normally consume a main dish or soft drink of $20 may be attracted by a combination of desserts and wines for just $28.

It is possible to utilize data from your existing clients' purchases to design targeted marketing based on the items they've purchased previously.

For example, if a patron usually orders the same food each time they visit the restaurant, it is possible to offer discounts on wine which is a good match for the food. It is also possible to give a discounted price on meals with a price with a similar flavor profile.

There's a chance that you'll create something completely different pricey order which customers are likely to return to.

Create a unique online hub

A membership program doesn't have to just be about discounts and discounts. It can also serve as an experience where clients feel valued and are part of a prestigious group of people.

The setup procedure for installation is quick and easy too. BbPress gives you an administration panel which is unifying, that allows you to manage and moderate forums.

As your customers benefit benefits from joining your club, the more likely they will keep using your restaurant. Both parties.

5 examples of membership programs that can boost sales at restaurants

1. Drink Clubs

They are also high-priced. With a moderately affordable price and high perceived value, drinks are an excellent way to avail membership offers and discounts.

Offer them discounted drinks. Guess what they're going to eat to dine? at your establishment obviously.

Three examples of businesses that have centered their membership programs around alcohol.

Cooper's Hawk Wine Club

Cooper's Hawk restaurant offers monthly subscription to its wine club.

Members are able to take home up to 1-3 wines from restaurants "wine of the month" accompanied by tasting notes and recipes for pairing.

You can pick from white, red, white, sweet, or any of the wine clubs that are based on the type of wine they like. The members can enjoy wines in the comfort in their home, with food or have them delivered.

Members can also avail various other benefits including gifts for birthdays of $15 and a 10% discount on take-away or catering, as well as discounts on tastings of wine.

Cooper's Hawk also offers gift membership! It's a great choice for people who are wine lovers and corporate gifts. It is an excellent opportunity for restaurants to boost their sales and introduce clients to their company.

     Boris and Horton Coffee Club

East Village's very first pet-friendly café offers a coffee subscription for a month.

Members can enjoy eight drinks a month (which usually costs as high as 40 dollars) for just $25.

The membership program is perfect for small, independent businesses that are part of a large community. That's the case for B&H's pet-loving customers.

Panera Sip Club

Panera introduced an $8.99/month unlimited coffee program in February of 2020 with great delight. By July of the same calendar year the number of customers who had joined the loyalty program had reached 40 million..

Three years on, Panera has extended its offerings to include a selection of hot and cold beverages.

Interview in an interview Fast Casual, Panera's chief brand and concept director Eduardo Luz, explains the benefits of its no-cost drink concept:

"Subscription services are not uncommon across other industries, and coffee is one of the items we considered as fitting into that concept to provide a more affordable alternative [...] and in addition, providing a continuous revenue stream."

2. Frequent Diner Member

Through this model of membership, diners are charged a fee to gain access to discounts and deals. When more customers dine at your restaurant, the better savings they make, as well as the more business you get from them - everybody benefits!

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Everyone gets to win!

Blood & Sand

The St. Louis restaurant Blood & Sand Members are required just $15 for receive a number of benefits, such as:

  • A discount of 20 percent off their bills
  • 30% of the cost of wine to take-away
  • Complimentary sparkling wine and appetizer
  • Welcome bonus for new members
  • Table assignments in accordance with the preference
  • Midweek reservations that are guaranteed with bookings
  • Free cocktails are served each when you come back 10 times.

3. An Exclusive VIP Experience

In this type of model, members pay a premium for a feeling of being extra special. It's not about creating a unique environment for your customers so that you can provide them with the ultimate luxury VIP experience.

M Den

In London, Gaucho steakhouse and M restaurants have joined forces create M Den, a private members' club offering exclusive discounts and invitations.

Their annual all-venue membership costs PS1000 (about around $1240) and comes with VIP benefits such as:

  • A request for an Invitation to the "M is for Monaco" Formula 1 Grand Prix weekend race.
  • A bottle of premium spirits that they prefer.
  • Access to the Lounge for members only exclusive events once in a year.
  • Guaranteed restaurant bookings and VIP line.
  • The access to the Lounge of Members is unrestricted for up to five guests.
  • Four tickets for exclusive events featuring sports stars.
  • Monthly meetings for networking.
  • Concierge services that can assist with travel, accommodation and various other occasions.

Members also have access to The Portal The Portal is the portal online that gives details of forthcoming activities as well as other advantages.

4. Community-Supported Restaurant Memberships (CSR)

This can be a fantastic alternative for restaurants that are seeking funding at the beginning. The process is comparable to GoFundMe and Kickstarter, however this one is geared towards restaurant owners.

The patrons pay an initial amount to redeem the same amount (or greater) to purchase food or other services at a later time.

Benefit from an instant cash infusion to fund projects like expansions, renovations, or upgrades. Your clients benefit from an increased returns on investments.

Lenoir

Austin's Lenoir restaurant provides patrons with an opportunity to participate of Lenoir's CSR.

There are 3 levels of investing:

  • A $1000 amount will give you $1200 to their house account.
  • $2000 gets you $2500 on the house account.
  • A $5,000 payment will grant the homeowner an account for their home of $3,000 for a 5-course, exclusive dinner that can seat eight people either at your residence or their dining space ($3,000 value) Two complimentary knife sharpenings First access to certain events and prior reservations.

5. Content Hub Membership

If your restaurant has solid branding, with traditional roots to its food, then you've got the ideal recipe for creating an appealing online content hub for users.

Create behind-the-scenes tutorial videos that share recipes, cooking techniques, stories about food and pairing suggestions.

      L'Oca d'Oro

The restaurant is located also in Austin The restaurant, L'Oca D'Oro, is an eatery that has been awarded accolades. There is a strong bond and brand around the Italian cuisine.

The firm offers two different types of membership on their website. Food lovers will opt for Fiore's Regional Pasta Club, priced at $90 per month, and those wanting to make a career out of wine can sign up for The Wine Share Club at $65.

Every month, members can join The Pasta Club not only receive food items and pantry items but also have the opportunity to be immersed into Italian customs.

Members participate in a cooking lesson along with the chefs Fiore Tedesco, on a trip of the countries and cities that inspired his recipes, sharing stories, and sharing recipes on the journey.

L'Oca d'Oro combines subscription deals and online content for an exclusive and unique experience for its subscribers.

These instances should inspire you to develop your own program that gives you a reward for loyalty, creates an income stream that's constant, and also increases the number of the sales.

Conclusion

That's how we've demonstrated to you how to do it, and now it's your turn!

Be sure to set up your website for order delivery, so that you're not relying on hosted third-party platforms. Reclaim control over your website using WPCafe.

Now is the time to get imaginative! Make a plan of the kind of membership program that will work best for your restaurant and get your revenue flowing!

Here's the list of steps you must take to increase the number of customers who visit your restaurant via your website:

  1. Select a WordPress theme and hosting.
  2. Install the plugin.
  3.       Incorporate WPCafe and WooCommerce plug-ins.
  4. Menu download.
  5.  Improve customer loyalty by creating a loyalty program.
  6. Make the snowball effect by using Simple Affiliate.

Did you find any interesting restaurants' membership programs? Can you provide ideas on how you can increase revenue at restaurants by using WordPress? We would love to hear about it by leaving a comment in the box below.

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Act now!

Revenues for your restaurant can be increased by utilizing your own self-hosted membership program.

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