How Asha Downes came up with her business of a hair coach who is natural and is based on studies and

Learn about how Asha Downes turned her own natural love of hair into a coaching business based on education which is based on kindness scientific research, self-love, and science.

At a very young age, Asha Downes dreamed of having hair that was long. She was a hairdresser who loved playing alongside her peers and trying different hairstyles However, she was advised that it was not possible to grow her Afro-textured hair to lengths that she wanted.

The situation changed when Asha was in her late teens. As she browsed YouTube she came across another YouTuber with the same hair style and naturally long hair. Although everyone said the hair wouldn't grow, his was full and healthy. Asha recognized that if her creator could do it, she'd be able to do.

Presently, Asha runs Naturally High Hair, a company that aids women to grow their hair by offering individual guidance and informative training sessions . Asha has been awarded an award in 2022, the Fall Creator Fellowship, and we were awestruck by her caring, holistic approach to caring for her clients. On top of that she's trying to reach the highest level in trichology to deepen her understanding of her area.

This is how Asha transformed her love of hair into a coaching, training and coaching business that has changed hairstyles of women -- as well as lives, and lives.

Making a passion-driven project an authentic business that is innovative

When Asha started to discover more about the benefits of natural hair and how to maintain it her hair, she wasn't alone. Women from all over the world were also logging their own experiences with hair. In her remarks "This was long before YouTube was the internet-based commercial platform that it is now. The people posted their suggestions recipe, recipes, tests, and tribulations."

"It was an important change when we saw a variety of Black women discussing this issue in a group, and we're all throughout the world. We all are on this process, which is currently getting a name: The Natural Hair Movement."

As Asha began to think about telling her story, she discovered YouTube as it's where the other YouTube creators were spending their time. "I wanted to join the other creators," she explains. "I was unsure of the direction I should be taking. I just wanted to participate in it."

Through her YouTube channel, Asha captured everything that she encountered while she was attempting to learn and re-learn the proper maintenance of her hair. This was an individual undertaking that was a personal one, and Asha was focused on sharing her true self. People loved watching in her stories as she grew older, and over time, her YouTube channel and the Instagram account became more popular.

"While I was recording my journey in the very early stages and didn't watch the video or the users," she recalls. "It was a place to document my experience with my hair. People found it interesting and started to follow."

The reach of Asha's social media increased, her creation process became more strategic, as she thought of new ways to help her users.

At the same time, Asha was working full-time as a freelancer while living in different cities throughout Europe. Asha was looking for the possibility of working in hair for large corporations, but they were all not a good fit for her.

Asha was an YouTuber just to tell her story of personal experiences. Her joyful and honest videos were a hit with viewers, and she realized that she could have a real positive impact. It was the idea behind monetization in order to let her invest into her followers and increasing her skills. She believed that this dream venture was evolving from an interest to one which could become a lucrative company, if she could devote her entire attention to the project. After that, everything went proper.

Asha was on her way to the Caribbean when the pandemic forced global lockdowns. With nowhere to go and a lot of time to spare, it was like the perfect opportunity to get involved.

"There was not a chance in front of me to take action that which I believe in. The lockdown was the time when I had that time to my own thoughts that I decided to create my own chance."

So Asha went to work.

The potential of a simple launch

Asha had originally thought of promoting the hair-care products with a physical packaging, but she was questioned by a friend about her extensive internet presence and suggested she provide individual consults instead. The suggestion, in conjunction with the difficulties of sourcing items in the middle of a worldwide pandemic, led Asha to embark on an online journey.

Her initial offering was a one-on-one regimen-building session. The response wasn't certain from her clients, therefore she made her plan for launch basic. She created a Typeform application, then uploaded the application to Instagram together with an explanation of her coaching services.

"I shared what I was up to and offered encouragement applicants to submit their applications," she shares. "I received more than 200 applications. The applicants were just applying to me as a coach, so they do not have to purchase it. However, they did provide me with their email addresses and shared their hair concerns. I then got in touch with them and requested a booking form."

It's a great way to evaluate the idea with the minimum investment. Asha created a product that could be affordable, and analyzed the level of attention the product got from its targeted public.

With the help of applications that helped her comprehend what her customers want in their own words. Also, she built her email lists. The people who thought they'd be a great match would become her first clients, and she demonstrated that she had a plan before committing hours of time in the midst of millions to prepare a big launch.

Asha began to interact with clients. But she soon realized that her audience's needs were more than just recommending products or creating custom hair routines for hair care.

"I discovered that this job requires more than just picking objects and styles. We're going to have be able to think about our mindset."

"There's the significant connection between self-acceptance and the growth of your hair to be healthy and long in the very first time. Hair that you've got has been saved and taken away. It's dead hair. It's hard to bring it back. Therefore, whatever you do for your hair, the hair will be able to remember, and will affect the future of your hair."

To be aware of this, Asha shifted to a more holistic approach that focuses on acceptance of the hair, as well as self-love .

"One of the main tenets of my course is the concept of absolute kindness. When you're kind to your hair, you must to be willing to accept it. It is important to have patience and to be okay that it looks a particular way. I realized there's this connection between self-acceptance and radical acceptance as well as kindness as well as preserving hair to allow it to develop."

The attention to feedback of clients was a big help in helping Asha develop the contents of her coaching course as well as define the framework of her business overall. As she worked with clients Asha realized that one-time coaching could benefit customers who are happy with their hair. However, it wasn't working with clients that required to be responsible.

The result of this inspired her to design a complete program of coaching dubbed Longer Lengths(tm) and provides ongoing support over a long time to help clients build healthy habits for their hair and hair-related mindsets.

In the present more Lengths(tm) are her most recognizable offering of coaching and her primary approach when working with clients in a one-on-one manner. If you have clients experiencing different phases of their journey to grow their hair Asha also offers an 90-minute Grow Your'Fro Long Hair Training Course .

Asha provides her online crash course as an in-demand product that offers customers fast wins whenever they want as well as taking batches of lengthier Lengths(tm) customers a few times a year.

A deliberate blend of various applications can be an excellent option for those who provide coaching. Self-service services are more affordable and can be expanded, giving clients the chance to talk to you before investing more money. Higher-end 1:1 programs are ideal for customers who prefer personal interactions. If you have both of them it is possible to reach more people who are within the targeted group.

We'll then look at the methods used by Asha in overcoming challenges and maintaining a company that's in line with her interests as well as the demands of her clients.

Asha's suggestions for getting rid of obstacles

Each company faces its own set of problems. Asha has the ability to conquer obstacles without fear. The secret to her success? Get help from experts, deal with the imposter syndrome, and finally lean towards individuality.

Being a good neighbor will help you save time.

"I am aware that I'm not a professional in all things."

"I know that I don't know everything that is there to learn... Talking with an expert is a great way to cut through the clutter and help me avoid spending time. That's why I place a high value on that sort of understanding."

Need help with your business , but aren't sure what to do?

Find evidence to confront imposter syndrome head-on

The initial step is to stay on a positive track. "I keep a checklist of all the great actions I've taken," Asha elaborates. "I keep a record of all my achievements. I am beginning training my brain to think of positive aspects that happen within my own life."

For your personal positive track record, you need to set up the computer with a folder that you keep five-star feedback and thank-you notes from customers. If you're feeling low or uneasy, access your folder and think of the awesome person you are.

Third, you should become an authority in the area you are specialized in. According to Asha, "Another way to battle imposter syndrome is to become absolutely captivated by the products that you're selling. I'm not scared to be fascinated by things so much that people find it strange. I've got a huge collection of hair-related information. I read constantly about hair and hair science."

Doing some research and gaining knowledge can lessen the stress. It can be accomplished through individual research, practice or making an investment in higher-education qualifications like those of Asha .

As she talked to her accountability coach concerning the incident, they realized that the lack of details made it difficult to record at the current situation. The video script was not fully developed, and its purpose wasn't clearly defined. Once she defined her goals and revisited the video and updated it, her feelings of imposter syndrome faded.

Now, Asha asks herself, "How do I approach this task to ensure that, even when I'm feeling those emotions, I'll feel ok? The reason I chose to create this video, and what can I expect users to do once watching the video? If I answer that question , then I'll be in a position to endure the discomfort that I'm feeling."

The simple way to put it is that the issue is not uncommon for artists, but it doesn't have to be a cause for concern. According to Asha puts it "The advantage of tackling this issue is that you begin becoming someone who doesn't feel anxious."

Take advantage of the qualities that distinguish you from others

Take note of the characteristics that help you stand out as an creative. The presence of an exceptional skill or experience will help you stand out from the crowd and link your company with more clients.

"Apply yourself to the challenge and then go for the very best," Asha says. "And then continue applying your skills to different fields in order to bring your unique twist to whatever you are doing. In my case I also assist students in German as well as Spanish."

Asha also has a research background that gives her work a unique scientific flavor.

"Don't get too caught up in specifics of what others are doing on the field you are in. Get your own perspective and constantly improve your skills which help your make yourself stand out."

If you ask for assistance, managing imposter syndrome, by sharing your personal strengths and abilities will soon put you on the road towards developing a business that you're sure of .

"Follow your interests. I'm very happy to have designed this program that is centered on self-acceptance and empathy, as well as hair science, scientific research in cosmetics, accountability hair styling, nutrition and health and to merge everything to create one."

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