How Asha Downes came up the idea of a hair coach business that is natural and based on self-acceptance, and the science of |

Learn how Asha Downes turned her own natural hair experience into a business of educational coaching that is based on radical kindness along with the science of self-love and.

Since her earliest days, Asha Downes dreamed of being able to grow long hair. She was a hairdresser who loved being with friends and trying out with various styles. But, she was constantly informed that it was hard to cut her hair with afro texture to the length she desired.

The world changed drastically when Asha was nearing the end of her teens. As she browsed YouTube and came across an artist with the same hair type that was growing naturally, with long hair. While everyone thought this could not be the case, the hair of the creator was strong and healthy. Asha discovered that if the creator had the ability to do this and she was able, then she must be too.

Today, Asha runs Naturally High Hair, a company that aids women in growing hair naturally through personal guidance as well as info-packed workshops . She won 's 2022 Fall Creator Fellowship, and we were impressed by her exemplary, thorough method of caring for clients. In addition, she's trying to achieve the most advanced degree of trichology in order to enhance her knowledge of the area she is working in.

The story behind how Asha turned her passion for hair into a training and education business that's changing hairstyles of women and livesto the better.

The transformation of a passion into a creative business through authenticity

When Asha began to learn about healthy hair and how to take care of it, she was not the only one. Women from all over the world were also recording their own hair-care adventures. The woman recalls "This was before YouTube became a commercial platform as it is now. People shared their advice, recipes, trials and the tribulations."

"It was eye-opening to hear so many Black women discussing the same topic, even though we're all located in different parts of the world. All of us are on this process that has now been given an official name: "The natural hair movement."

If Asha decided to share her story to the world and share her story, she found herself drawn to YouTube because it was the place where many others YouTube creators were spending their time. "I was joining with others," she explains. "I did not know exactly where I was going. I simply wanted to join in."

Through her YouTube channel Asha recorded everything she experienced as she began to unlearn and relearn how to take good care of her hair. It was a passion project as Asha was focused on sharing her real self. Fans loved watching her videos, and as time went forward, her YouTube channel as well as her Instagram profile has grown.

"While I began to record my experiences at the beginning I was not looking at the views or even the viewers," she remembers. "It was an opportunity to document my experience through my hair. The public was interested and began to follow."

The reach of Asha's social media grew, and her creating process was more organized and she began to think of new resources to assist her followers.

In the meantime, Asha was working full-time and was living in various nations across Europe. She looked into hair-related jobs for big companies, but none of them seemed appropriate.

Asha began her career as a filmmaker to share her personal story and personal stories. Her engaging and clear videos received a lot of attention from the viewers, and she began to see that she could make the real effect. She knew that monetization would let her make investments in her audience and advancing her knowledge. She believed that this hobby could transform into something that was a pastime into a lucrative business possibility if she was able to dedicate her complete attention. Once that was done the whole thing was in place.

Asha was working between visits to the Caribbean at the time that the pandemic triggered worldwide lockdowns. There was nowhere else to go, and with no choice, the crisis could have been a warning to get involved.

"There wasn't an opportunity in the front of me to pursue something I believed in. While I was locked down I had the freedom to have my own thoughts. I decided that would make my own chance."

And then Asha started to perform her job.

Simple and effective, it's a powerful launch

Asha initially planned to sell physical haircare products, but an advisor looked over her web presence, which was a huge one. He suggested that she offer individualized consultations instead. This recommendation, coupled and the difficulties in finding supplies in the midst of a worldwide pandemic sent Asha into a journey through the internet.

Asha's first product was a 1-on-1 regimen-building session. She wasn't sure what her customers would think of it to her product so she decided to make her launch strategy straightforward. The application she created was her Typeform application and put the link up to Instagram and a brief description about her coaching services.

"I shared about the work I was doing  and advised people to apply" she says. "I received over 200 applications. They only wanted to coach me, and don't have to pay but they did provide me with their email addresses and talked about their hair concerns. Then, they contacted me and included a booking link."

This is an excellent way to test the concept without a significant initial investment. Asha put her idea into a marketplace that was easy to access and assessed the level of enthusiasm the product was receiving from those who would benefit from it.

Through the use of apps, she learned about what her customers needed by putting it into the words of their audience. Additionally, she built her email lists. Those who felt like they were a perfect connection became her first clients She proved that the idea was feasible prior to investing many hours and millions of dollars to launch the biggest campaign.

Asha began to meet with customers, however she realized quickly the needs of her customers went beyond simply recommending products and formulating specific hair care routines.

"I discovered that my job requires more than simply picking the appropriate products and styles. You'll need to focus to doing some thinking."

"There's an interconnectedness between acceptance of yourself and having your hair longer and healthy in the very first time. Hair is only kept in good condition and later damaged. It's a dead fiber. It's not revivable, so everything you do to your hair, the memory of your hair will be altered its future."

As a result, Asha changed her focus to more of an holistic method of focusing on hair acceptance and self-love .

"One of the main tenets of my course is the concept of extreme care. When is about your hair, you must to be willing to acknowledge the fact that it is. It's important to show patience and to take it as it is that your hair looks a particular way. I noticed that there's a link between self-acceptance, radical acceptance and compassion, as well as the preservation of hair in order to let it expand."

The feedback she received from customers helped tremendously in aiding Asha create the content of her coaching curriculum and determine the direction for her business overall. As she worked with customers, Asha realized that one-off coaching could be beneficial for customers who had already established a positive connection to their hair. However, it wasn't working for clients that required to feel more accountable.

The result of this inspired her to develop an extensive coaching program known in the industry as Longer Lengths(tm) that provides regular support and assists clients in developing healthier hair habits and mindsets.

Today, Longer Lengths(tm) is her signature program of coaching. It is also the principal way she works with clients on a one-on-one basis. In order to accommodate clients of all levels of their hair-growing journey Asha also offers an 90-minute training course for growing your hair long. course. .

Asha sells her on-demand class as a product that is evergreen, so clients can quickly take advantage of any time and she also accepts larger batches of Lengths(tm) customers several times throughout the year.

An intentional blend of different software programs is a great option for those who provide coaching. Self-serve solutions are cheaper and flexible. They give customers the chance to communicate with you before making a bigger investment. Premium 1:1 services are great for clients who like personal interactions. If you're able to combine both of them the ability to communicate with the greater segment of your audience.

Next, we'll examine the strategies of Asha in overcoming challenges and creating a profitable business, which is that is in line with her interests as well as the demands of her clients.

Tips from Asha to get out of your own way

Every business has the potential of encountering its own difficulties. Asha is able to overcome the challenges head on without fear. What's her secret? Find help from experts, fight the Imposter Syndrome and reach for the individuality of each.

Asking for help can save time.

"I am aware that I do not know all the solutions."

"I realize that I don't know the answer completely... speaking with an expert can help me get through the muck and avoid wasting time. So, I'm putting the emphasis on this kind of understanding."

Are you in need of help for your business, but aren't you sure of where to start?

Finding proof to face imposter syndrome head on

The first step is to keep the pace of your life on. "I keep a record of all the good things that I've accomplished," Asha elaborates. "I can record my accomplishments and begin to teach my mind to consider positive elements in my existence."

To keep a positive track record of your own, set up the computer with a folder in which you save five-star feedback as well as notes of appreciation from clients. If you're feeling down or uncertain, open the folder, and then think about how awesome you are.

The next stage is to become an expert in your field of expertise. According to Asha, "Another way to battle the imposter's syndrome is being completely obsessed about the product you're offering. I'm okay with being obsessed about an item to the extent that some people find it a bit bizarre. I've got a huge database about hair. I read constantly about hair and hair research."

Examining your field of competence and learning new skills can reduce the anxiety of a new area. You can do this through individual research, practice or making the investment into higher education qualifications similar to the ones of Asha .

When she spoke to her accountability coach concerning the incident, they found out that the lack of details made it hard to shoot at this time. The script for the video was not completely formed, and the purpose was unclear. Once she defined her goals, revisited her video, with adjustments and modifications, the feeling of imposter syndrome faded.

And now, Asha asks herself, "How can I organize this task in a way that, even when I'm feeling those sensations, I'll feel at ease? The reason I chose to make this video? What do I hope viewers to gain when they view it? In the event that I am able to sit through any discomfort that I'm experiencing."

In simple terms, the imposter syndrome is an aspect of the creativity process, and it's for everyone. However it does not have to be a dealbreaker. As Asha states, "The great thing about facing that situation is that you begin to become someone who isn't run from anxiety."

Take a look at the elements that make you different

Utilize the characteristics that will make your company stand out as a creator. A particular skill or characteristic makes you stand out from others and introduce your business with more customers.

"Apply yourself to the task and , then strive for the very best results," Asha says. "And be sure to keep working to other fields in order to add your own unique spin to your work. For me, I provide tips about German and Spanish."

Asha is also a scientist with a professional background. This adds to her writing a unique scientific taste.

"Don't concentrate too much on the details of the things other players are doing in your area. Discover your unique viewpoint and constantly improve your skills that make you different."

In asking for help in overcoming imposter syndrome sharing your own unique talents and talents, you'll soon be on the way to building a company that you are confident in .

"Follow your heart's desires. I'm extremely happy that I've created this program that focuses on acceptance of self compassion and empathy, hair science, makeup science, accountability and nutrition along with styling as well as the health. I've also combined everything into one."

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