How Adrian Dalsus is changing musicians life with his marketing expertise

Discover the ways Adrian Dalsus combines his years of experience in marketing with his enthusiasm for music to help artists make a successful career in the music industry.

Ten years into his marketing and advertising career, Adrian Dalsus had a flash of inspiration. What if he could bring his experience in marketing along with his love of music?

At the time, Adrian was running his own small-scale marketing company. firms. Aiding clients from corporate companies to implement sales funnels and generate leads was fascinating However, there was something missing.

Music had always played an important role in Adrian's life. Before his marketing career and sales, he was part of a group. The group came close to their big break when they won a festival and saw their music heard on a well-known Radio station in Venezuela However, they were unsure of how to harness that momentum.

"We missed many opportunities," Adrian remembers. "We were clueless about networking, writing press releases and branding, gaining media coverageand even taking our music outside the circle of friends and family."

A few years later, Adrian realized that his experiences in marketing had provided him with important knowledge to help musicians promote their work to release their music, as well as increase their following. "How do we know that artists do not know that these opportunities exist, we have the ability to run campaigns, that we can use our imagination to apply marketing strategies to the music industry ?"

A well-planned marketing strategy, Adrian theorized, could aid musicians in establishing their careers and maximize opportunities instead of sitting in the wings. Therefore, Adrian set to work.

Today, Adrian runs his own music-related marketing company, Despegue Musical . The books , online courses  and other digital items provide musicians with the tools to promote their music to be heard within this competitive industry.

In the process, Adrian cultivated a deep understanding of his target audience through conducting market research, listening to follower feedback as well as putting his faith in his expertise as a professional.

This is the way Adrian combined his work experience with his love of music to create an audience, serve them generously by creating products that help them shine.

Grow your following by sharing solutions

Adrian was all too familiar the pain issues with promotion and marketing, and his advertising background provided him with the knowledge to aid. He just needed to find his audience.

"We do not realize the potential of social media," Adrian says. "We think that because there is so much activity on social media that they would notice us. But at the time I launched the podcast, people reached out and thank me for it. They said they enjoyed it and advised me to go on with it."

At the urging of his fans, Adrian expanded his online website to YouTube , where he recommends:

"Research prior to recording."

"Research all the titles as well as thumbnails and other the most popular subjects in your field. You shouldn't copy directly instead, use what's successful as inspiration and replicate that within your business. If you make amazing content and offer an answer in your video, people are likely to appreciate this."

Presently, YouTube is Adrian's most popular channel. "The majority of those who purchase my courses connect with me by finding me through YouTube. I believe YouTube is the primary source for creating content on right now.

Step into your customer's feet to design relevant products

For you to design products that are appealing to your audience, you have to know what they need. Adrian uses a combination of professional feedback from audiences, knowledge, and experiences within the industry of music to educate his students and give them practical suggestions.

Early on, Adrian planned to produce evergreen classes using pre-recorded material, which require much less administration than live programs. The audience of Adrian's was interested in live courses with the same start and ending time -- as well as a greater time commitment from Adrian and his team, so Adrian found an acceptable compromise.

His popular music marketing course has pre-recorded courses so that students are able to study on their own. There are also regular live calls with the group for students to receive support and ask questions. This gives participants premium access to Adrian and the freedom of self-paced courses.

Adrian was also able to use feedback from his audience to create mini-courses that can be more easily managed by musicians who have a busy schedule.

"At the beginning, I made long-term programs that took long to make and complete. But I realized that some the majority of people, particularly musicians, might be looking for short-term wins. Therefore, I'm now looking at specialized mini-courses," he shares.

The mini courses are self-paced, don't have any live components as well as costing less than his more expensive course. Musicians who are busy will love the small and action-packed courses .

In order to decide on what topics to include in his lessons, Adrian leans into his knowledge of marketing, and then ponders his musical path. "I do ongoing studies and I ask my audience what they would like to know. In my experience, most times individuals don't have a clue about what they need," Adrian observes.

Since Adrian's previous self was his ideal client, some ideas come from looking back in time.

"I consider what Adrian of ten years ago might have required and then I design programs based on that."

For example that, when Adrian and his bandmates recorded their first song the band saved it onto CDs and then went to the most important Radio station located in Caracas.

"We believed we could turn the disc over to the receptionist and they would discover us and put us on the radio next day," he says. "I appreciate that we had the courage to take action however the industry of music (and the actual world) just doesn't work in this way."

Reviewing things he would like to had known about music marketing aids Adrian provide relatable and relevant resources for his students.

"I wish I could get a guide who could advise me on how to promote my music in that moment. It could have helped me maximize my creative talent in time, effort, and energy. It's why I'm so committed to helping independent musicians to make the most of their creativity and songs."

What's the result? His students are taking their careers in music to the higher levels.

Use tools that place creators at the top

A well-tuned programme, Adrian needed to find the right platform to run his program.

In general, simplicity is the best for building an online company. "With , you know your site will look beautiful when viewed on a desktop or mobile device. It won't fail to load. The buttons are all functional."

"I feel like is an ally, like is an integral part of my team, and I'm unable to do that using other software."

"Although it may sound cliche, ask what are the company's values, goals, and vision of the company? What is their plan for the future? Are they really looking to expand? Perhaps they've created something or a service they're trying to market without any interest in making it better?"

Adrian offers his classes as mini workshops, courses, and product bundles through . He also runs an online community that allows musicians to network and share their work, and also ask questions.

Thanks to the best technology on Adrian's side Adrian has more bandwidth to develop courses, workshops and other content for students of musicians. Through listening to the feedback of his fans and relying on his knowledge his programs have risen to the top of the charts.

Three factors that can make a difference to the success of a creator Three keys to creator success: Niche, research and consistency

According Adrian Adrian There are three essential elements to be an effective creator: love of your field, conducting your research, and creating using discipline and consistency.

Select a field you're committed to for the long-term

It can be tempting to follow the trends, Adrian encourages creators to explore niches that excite and inspire their creativity and inspire. It requires some self-reflection.

"First to discover who you are. What is it that you enjoy to do? What drives you to rise each day?" Adrian inquires. "For me I think it was music. A lot of times the thing has been part of your life for quite many years."

Review your interests, hobbies, interests, as well as your passion projects. Your niche should be something you'll enjoy discussing every day for the years to come.

Explore existing resources to do market research

It's not necessary to reinvent the wheel, you'll learn valuable lessons from examining what has worked for the other designers in your field.

Consistency and discipline

Finally, Adrian recommends working towards your goals daily even when you're only doing something small. The effort adds up as time goes by.

There's a chance that you don't get the results overnight -- but in three years, you'll be miles from where you began. .

Adrian's hitting all the right notes

With his market-savvy skill set, a lifelong love of music, as well as a thorough market analysis, Adrian teaches artists how to excel in the market. Students are at Despegue Musical are flourishing, as is the man he.

As Adrian states, "If you do what you love, you're not working anymore."

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