Grow Your Store with an Omnichannel Presence

The global eCommerce market could reach 5 trillion dollars for the first time this year. Considering this rate of growth you'll be tempted to put all of your attention to on the internet. Yet, you could be being left out. Why? Because there's a lot of potential for growth in omnichannel commerce.

Omnichannel Commerce unifies online and offline interactions to allow customers to engage with your brand in person, on your app or on your site, and on social media and enjoy a seamless experience on all channels. It's the key to the ultimate experience for your clients.

In an age of instant gratification and an ever-growing array of competitors for customers' attention, this level of ease of use could be the difference. Let's look at how an omnichannel shopping experience could lead to increased customer loyalty and more sales as well as how you can make the entire process smooth.

What is omnichannel commerce ? And how important is it?

Omnichannel commerce means making sure that your sales are seamless across multiple shopping methods that include your online store and retail locations, as well as social media as well as other. It is about taking a step back and considering the shopping experience across all channels and not just one individual site.

What can omnichannel commerce do for you?

1. It offers a premium experience. Let's say a shopper buys one of your products at your festival booth in person and then decides to buy another a few weeks later. They may visit your site or any of your social media platforms to find your brand. By providing a consistent experience on the day of the festival andonline, they know the expectations they should be expecting and know that they're in the right spot. This encourages them to purchase every time.
2. It helps you make more sales. One study found that consumers who use omnichannels spent between four and ten times as much as their single-channel counterparts.
3. This leads to increased loyalty among customers. A different study found that consumers return to an omnichannel store 23percent more often than other stores. This isn't a shock. A majority of shoppers will choose the business that best caters to their preferences and gives the most enjoyable shopping experience.
4. It allows customers to have access in the right time to shoppers. Each individual client is unique. Certain customers may want to look through the products you offer in the person. Others may want to make a quick purchase after 11:00 pm while they're away. Still others may discover your product through a social media platform and would like to purchase the item without having to undergo a separate checkout process. Omnichannel commerce allows them to purchase whenever and where it they are most comfortable.

Tips for omnichannel commerce

So how can you make the most of the omnichannel retail experience to provide the highest quality experience for your customers? We've provided the necessary tools to aid you to not just bridge, but unify, different commerce channels.

1. Unify payments both online and off

Imagine that you have the bakery you operate that takes online cake orders for cakes that are birthday-themed. An omnichannel customer experience in this case means that the customer is able to make their cake purchase in advance of a week's time. They can then contact the bakery after to request the cake's special topping before paying the final price on the spot when they go to pick it up. Customers can add birthday candles to their order upon purchase.

Your customers have now interacting with your online shop in three different ways. But on the backend, all of these interactions have been tied to their first online order and ideally monitored from one management dashboard. It means that in the future you will be able to make suggestions in light of their previous preferences, enabling you to offer a more personalized experience for your clients, encourage them to purchase again, and increase their average order value.

No matter how your customers decide to pay for their purchases, the one dashboard allows you to keep all your in-person payment transactions in one place, meaning that your entire transaction history is recorded and accessible in one place. Your customers will also enjoy a a frictionless experience that lets customers interact with your brand whenever and however it's convenient for them.

2. Create recurring revenue through subscriptions

Translating an online experience to one in person is important however it's not telling all the story. Subscriptions provide continuity and flexibility to your cross-channel customer interactions.

Imagine that you run the flower shop, which has an brick-and-mortar presence. Customers routinely pop into the shop to place an order on a special celebration. You then create an online shop so that you don't have to depend on only the footfall. This expands your geographic reach however, you're experiencing your monthly income to be inconsistent and unpredictable.

3. Excellent customer service is available throughout every channel

Whatever way they shop with your company, they must receive the same level of top-notch customer service. Of course, this will be different for every company and scenario. Below are some instances:

• Responding to emails. You can provide the email addresses on your site, or add a Contact page with a form so people can reach out during the day or night.
• Answering phone calls. Create a number for your business for customers who would like to inquire or seek assistance over the telephone.

It's important that you also make all pertinent information available to every customer service agent. Make sure they have product specifications and specifications, return policy as well as shipping and delivery policies, coupons and sales information as well. to ensure they are able to answer questions across all platforms.

4. Maintain your branding consistency

Omnichannel commerce is all about creating an effortless and consistent shopping customer experience. Make sure to apply that concept to your brand also!

No matter what platform your client is buying through, they need to feel confident that they're in correct place. Utilize the same logos and fonts, graphics and colors. Make sure to use the same language, fonts, graphics and messages. Maintain information about pricing, locations, phone numbers, and email addresses accurate and up-to-date.

5. Easy to return items

Also, ensure that your policies are identical across all platforms. Also, equip your support teams with all relevant details.

Maximize the benefits of the omnichannel nature of commerce by using Payments

We'll help you provide the best customer experience possible with an adaptable and flexible payments system, and enjoy better insights of your company's performance with unifying customer data, an efficient reconciliation, and seamless reporting across all your payments and inventory. Payments is built by focusing upon the security of your customers, stability, and compliance to allow you to be focused on creating great customer experiences.