Global Expansion is within Your Grasp

May 11, 2022

Exporting your goods across the world

If you solely focus on only the U.S., you can only reach about 12 percent of the world's online shopping market. If you're a part of the more than 300,000 U.S.-based businesses that export products that are sold internationally, you'll join an elite group of businesses that average 17% greater profits than their counterparts.

If growing your store is a major goal for you, then it's time to look at international expansion.

In the past, international commerce has been an overwhelming undertaking, except for some of the biggest companies. But more and more infrastructure is accessible to smaller companies that are connected to popular platforms like , enabling businesses to offer cross-border sales.

Shipping, check! Payments, check!

The biggest challenge is effectively marketing across multiple countries.

Marketing with Google Listings and Ads

For years, merchants have utilized Google's advertising methods to be in front prospective and current customers.

Shopping ads, which are possible to manage through the Google Merchant Center, show your merchandise to customers who are looking to purchase across Google platforms.

Despite the simplicity that came with this Google Listings and Ads extension, marketing to multiple countries required you to create a separate campaign to each country you desired to connect with.

As an example, retailers had to develop a campaign in order to reach people in Spain and a different campaign for people living from France etc.

You requested a more simplified solution and we listened to your request!

Introduce: Multi-Country Adverts

It is among the first platforms to be integrated the new Multi-Country Adoption update. Now, you can join as many countries you want to a single campaign. When creating your ad campaign in the Google Listings & Ads extension dashboard, just select the areas you'd like to target , and delete the ones you're not interested in.

It's automated. It's simple. It shrinks the distance between you and shoppers across the globe. In the end, you'll have the ability increase sales and expand quicker.

creating an ad with Google targeting multiple countries

There is even the no-cost Google Market Finder tool to find new markets around the world.

Simple your campaign, increase your audience

Multi-Country Advertising streamlines targeting shoppers across the world, which includes:

  • Expanding Expand the scope of your coverage by having many countries covered in one feed.
  • Budgeting manage everything in just one budget per campaign.
  • Showcase: Reach new markets through Google Search, Maps, Shopping, YouTube, Gmail and the Display Network, and the Discover feed.
  • Tracking Tracking HTML0: Keep track of your performance and control your campaigns right via the dashboard.
  • Optimizing: Enhance your performance across all regions.

The big picture is now complete It's now time to look at the bigger image

No matter how you slice it, you're on appropriate platform with the appropriate tools at the right time. The time has come to chase your dreams!