Get more customers who visit your site by advertising with paid advertisements with Performance Max

Performance Max allows you to access more customers on Google properties such as YouTube, Gmail, Search and the Google Display Network. Your advertisements are created automatically using the data that you've synced with Your Google Merchant Center, so you don't need to design ads.

Google's machine-learning uses your data feeds of products to produce and present diverse ads, which are created to reach people who are most likely to be interested in the right time. You can also create custom messages, images and URLs to campaigns that have already been designed in order to provide very customized browsing experiences. Google is then able to automatically test a variety of combinations to find the one that is most enjoyable, which will increase your company's visibility and result in better performance.

If you use Performance Max, your best-performing ads are shown more often. Automated bidding in Performance Max takes the guesswork out of the strategy used to select keywords as well as the possibility of integrating it with other ecommerce tools aids in streamlining your workflow.

Below, we've included the most recent Performance Max features you can use to drive higher sales.

Increase sales by applying these strategies

1. Link your feeds to your products

The shop you run is distinctive, and so will the items you sell. With Google Listings and Ads You are able to add custom zones (known as name characteristics ) of your products listings directly to Google Merchant Center.

To allow customers to find precisely the product they are looking for, it is ideal to focus on specific elements related to the product you sell to provide buyers with advertisements that cater to their preferences. If that's the case, rather than just offering results on blue knits, it's better to provide particular characteristics that describe the blue knits. Are they soft, heavy knit, button down and zippered? It is important to indicate the functions you want to use could aid conversion since customers are able to determine the exact items they're looking to buy.

It's Google Merchant Center. Google Merchant Center is the first step in showcasing your business via Performance Max. A synchronization between your feeds is helpful in:

• Improve effectiveness:Find new customers wherever they're looking or scrolling. Your ads will be displayed throughout all Google's advertising choices as well as in different types of formats.
• Learn about the latest trends among your clients: Learn actionable data which will allow you to increase the effectiveness of your marketing and gain a better understanding of your target audience.
• Get more people to visit your merchandise: Convert more shoppers into buyers with targeted advertisements as well as more information.

The next step

If you want to map the unique feature of the product go to "Attributes" within the main menu of Google's Google Ads & Listings plugin. The user can edit and create the rules, remove them, or check any rule that users have created in the display.

2. Enhance sales by using the customized ads that you make

If you've successfully connected your online listing with the cloud, it's the perfect time to tailor your ads. Utilizing Performance Max assets, you can upload personalized images, photos, and hyperlinks as well as the contents within your product catalog. These can be used to create advertisements that are more engaging. Learn more on Performance Max assets in this post or through watching the video.

The upload of additional text or images, you can reach and communicate with the customers that are the most crucial for your company. It is crucial to add images of a range with each product to give customers an idea of how the product will appear in the real world. Additional images will help Google to create an array of different variants that will catch attention of various audiences.

Performance Max's assets and custom-designed ads can help you grow your company's revenue by:

• More visibility Website links and images assist your advertisements in getting greater exposure and visibility on the pages that show results from searches.
• The higher amount of clicksAssets can also boost the amount of clicks you get by offering customers greater ways of interaction with your product and store.
• More optimized: Google is able to alter assets according to performances, meaning that if an asset doesn't work equally, a brand new one will be assigned to the ad.

Step 2 is to complete

• Create collection of images for use to use in Your Performance Max ad campaigns. Upload more images as well as various headlines to drive greater customer engagement and increase sales. Find out how to start using asset groups in this help page.
• Make sure you have a separate URL for each advertisement that you post to give your customers with a brief description of the product you sell.

An increased degree of customisation for your product's assets allows Google's machine learning capabilities with more power to create the highest-performing ads which improve the level of satisfaction with your customers and greater sales.

3. Make sure you promote your product

Promotions can be a powerful way to draws the attention of consumers and highlight your products and increase sales. When selling products on the internet it isn't solely about competing with other brands as well as any other medium that takes consumers' focus away from your products. Promotions can help draw the attention of buyers to make sure they will be able to remember your product in the moment they're looking to buy.

If you've got a special promotion that you've put on your merchandise and you want to promote the offer, it can display it in ads that you create with Google Listings & Ads. The customers will get an advertisement link that will make your advertisement stick out and make impression. The other benefits of promotions are reaching users on different devices and increasing clickthrough rates as well as increasing the conversion rate.

Once you have an active feed for your business on Google Merchant Center, you have the option of using Google Listings and Ads to offer a broad range of rewards for example:

• SaleThe sale badge and strikethrough price annotations automatically display that an item is currently on sale and meet Google's specifications.
• CouponsYou may choose a cashback amount; a percentage Buy one, receive one for freeor, if you purchase or two for less than a percentage discount.
• delivery:Offer free or discounted shipping.
• Price drop: The price drop badge will only appear in the event of a substantial reduction in the cost of a item.

The next step

Create and publicize your offer and promotions. If you create or edit coupons on your dashboard under Marketing > Coupons and Coupons, you'll see a Channel Options for visibility to the left. It's possible to click "Show Coupons in Google" to switch the feature on.

4. Extend your capabilities

Multi-Country advertising is an automatic feature and it makes any country accessible. This could increase the chances of success. Once you've completed it, it'll enable you to provide more services and grow faster.

• Extension: Extend your reach to multiple countries speaking the same language using one feed.
• Budget: It is possible to managed it all with the same campaign budget.
• Demonstration Find new markets by using Google Search, Maps, Google Shopping, YouTube, Gmail, Google Display Network and Discover.
• Be sure to follow: Pay attention to your data and monitor your campaigns that you manage from your store online.
• Enhance:Enhance your performance across every part of the globe.

Your next step

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