Game Localization Story of Success: Four-fold Sales Growth within South Korea -

Out of Park Developmentsquadrupled the sales of South Korea -- the fourth-largest video game market around the globe- by localizing its flagship game to Korean.

I spoke to Richard Grisham, the former COO of Out of the Park and current Director of Business Development at Com2Us -- a Korean firm for development that bought Out of the Park in 2020.

Watch our live stream below to get information on:

• How do you successfully launch an appropriate localized version game
• Running "microcampaigns" for better ROI for your marketing campaigns across the globe
• Building brand ambassadors and potential employees from your existing customers.

How can you help you to sell software around the World

Those quadruple sales in South Korea? We can be part of it.

For the majority of countries when a customer accessed the web storefront page, Out of the Park saw a high conversion rate. But the Korean version had a much lower conversion rate than any other language -- even after releasing the localized version of the game.

Out of the Park uses for their ecommerce checkout. Once a purchaser is ready to checkout, they're taken to a storefront on the internet operated by .

After some meetings with 's customer support team, they identified the problem.

"It turns out that the expectations of your average Korean customer is to shell out $40 to buy the game. The only thing we do is put the price of the game until the final page of the checkoutprocess," Richard explained.

If Richard introduced the cost of the game prior to the check-out process, conversion rates improved dramatically. Here's Richard explaining the situation.