From Bricks and Clicks Synchronizing In-Person Payments & Online Sales

eCommerce stores have some serious benefits for their owners as well ascustomers. However, in-person shopping offers incredible advantages too. And there are some instances when the customers of your store may have to buy in person. You'll see it's possible to seamlessly integrate eCommerce and in-person purchases.

It's called 'click to bricks. It blends the best of both worlds that is, in-person shopping and online shopping.

Businesses that sell eCommerce products also offer their products in person at events such as farmer's market and flea markets, and for those who take pre-orders online but accept and deliver by person, clicking to bricks are the most effective approach to serving your customers.

Let's introduce you to the concept of clicking to bricks. Consider why it might be an effective way to upgrade your business as well as what you can do to make it happen.

What is clicks to bricks?

Clicks to Bricks allows consumers the choice to visit a store or in-person market as well as to order their items online, and then complete their purchase on the spot. The whole process is done seamlessly controlling your sales process as well as stock.

It's a type of service to customers. When you shop for items such as clothing, furniture, tools, and even food can be much more pleasurable and reassuring in the event that you are able to view the product, feel it, or even try on the item prior to purchasing it.

Plus, it's more personal and exciting to talk to the creator of particular products. This is the reason why there's a lot of appeal to market events in person.

Bricks and clicks are an opportunity to boost profit. Certain customers prefer the in-store or in-person experience, so if you do not offer this option, they'll not buy from your store. The well-known eCommerce retailer Warby Parker, for example, now makes around half of its profits from its growing collection of shops.

"Clicks to Bricks" has become a trend in recent years as more shoppers and retailers struggle to overcome the limitations of online shopping. For a time, some predicted the demise of brick-and-mortar shops and the end of shopping malls, because online shopping is, seemingly more efficient and convenient.

However, something changed along the way, and it turns out that shopping in person experience is able to do some things better than online shopping. Predictions of the end of retail in person were a bit premature.

The physical market is appealing to certain types of customers who appreciate locally-made products and supporting small businesses. They're also more green.

Five good reasons to include a clicks to bricks strategy within your company model

How does the"clicks to bricks" approach enhance your customer service and improve your profit margins? Let's take a look at some methods.

1. It gives a better customer experience

Some of the biggest pains that come with online shopping can be eliminated with an in-person option. For many customers, being in a physical location makes it easier to return the items they purchased. It is easier to explain an issue when you place an order in person instead of contacting support via email.

And, sometimes, it's even faster if you need an item today. You can simply drive down to the market or store to purchase a product. You have it the same day you wanted to purchase it. At the same time.

There are many advantages of bothonline and physical shopping which will allow you to serve your audience.

2. The company allows customers to place an order prior to purchase.

A flaw in a badly executed clicks-to-bricks plan is when a customer sees the product on the internet and goes to the market or store but is disappointed to discover that the product isn't available. There's nothing more frustrating than that. It's sometimes not possible to bring your entire inventory along to an event or other in-person exhibit. So what can you do?

The solution is having customers place orders online before they take their order home and pay in person.

Additionally, with the help of software that syncs your inventory with your ordering and payment processing your inventory information, you can ensure that the availability of products that customers see in your store online is up-to-date.

3. It boosts sales and increases profit

In one survey the results showed that 57% of shoppers later shopped in-store after making an online purchase with the company's website. In the reverse direction 68% of customers who purchased their initial purchases in store then went online to visit the shop of the same business and purchased again.

If you offer both choices, you're giving shoppers the option of buying in a variety of ways. As the study found, the majority of buyers will choose the two options. Give them only one, and you make fewer revenue.

The Wall Street Journal reported the fact that Untuckit, a formerly solely online retailer of clothing, sees a bump of online business within 10 mile area of any new store that is opened. Consider that for a moment. Their CEO claims that their stores "are like an inexpensive billboard."

If you're selling your products in person at local markets, you can aim for the same result.

4. It boosts conversion rates

The online storefront you have created can assist customers more quickly browse the inventory of your store to see the products they want. If they're aware that the product they're looking for is on the market it is possible to select either delivery or pickup in person. You can also just drive to your location to purchase it on the spot.

In any case, buyers are ready to buy. If your inventory is synced between your website and your physical store, you can decrease the amount of customers who leave empty-handed and frustrated.

5. You get higher average order values

What is the reason why customers show up to buy in person? because they are more likely to spend.

One study revealed 70 percent of customers are more likely to purchase an impulse purchase in a store than online.

In a store, street market, or in a home delivery scenario, you can introduce shoppers to all kinds of products, great and small ones, which they would never discover in your store. As they're walking around and come across something they'll realize they require. In the next, they'll find something they can give as a gift, or enjoy as a treat. It's not so easily on the internet.

This is the tool you require for a an enjoyable clicks-to-bricks shopping experience

Going from an online-only business to one that offers an in-person experience is not a one-step process. There is a chance that you will have to contend the layout and shelving issues and managing inventory in a innovative way, having employees who are in person experience design, more.

But the right tools can help bring things together quicker regardless of whether you're creating a temporary stand during a fair or creating an enormous physical space for retail starting from scratch.

 A POS solution which integrates inventory as well as payment processing is an absolute must.

At the point of sale it is necessary to have a means to accept the payment. Online, customers buy from one single checkout site. But in person, what happens if they pay curbside? What happens if their purchase delivered to their house and they pay delivery at the time of delivery?

You'll need a physical device that accepts payments.

• The M2 card reader is a physical device that accepts payments. It's a small, lightweight unit that is seamlessly connected to the Mobile App. It's quick and secure with the highest level of encryption available.
• Customers are able to tap, swipe or use a chip or pay using contactless methods such as Apple Pay -- whatever options you'd like to offer them.

Purchases made in person be synced with the online store so your inventory will always be up to date.

This way, when someone purchases something from you and pays through M2 card readers your store's online will reflect the sale. If the buyer bought the only one available of an item, the online store will not show it as still being available. It eliminates any chance that a different customer will show up expecting to buy the same item.

With In-Person Payments it is possible to create an order, purchase it on the spot, and process that payment on the spot. And you can perform this at any point of sale, even whether you're at a farmers' market or are delivering to someone staying at the hotel.