[PODCAST] Episode 5: Andrew Lock - Top Marketing Expert Shares Walt's business Secrets

In the recent Memberships and Courses podcast episode, we got to speak about Andrew Lock about how he went from being a cameraman at the BBC to becoming a giant on the internet in terms of online marketing.

You'll want to check out Andrew's book "Walt Disney's Method" and discover how to build a better company (including membership sites) with Walt Disney's Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

Below are highlights and things you won't wish to miss during the program:

• This is the incredible story of how this ex- BBC cameraman leveraged his one talent to make connections with web marketing giants like Yanik Silver as well as Dan Kennedy, build a successful online business and eventually become one of the big name in the field of online marketing... beginning as a complete nobody. If you've ever wondered whether it's possible to do this and succeed, this story will show you that That you absolutely can. (0:00)
• The clever way Andrew obtained free membership to Yanik Silver's highly exclusive and prestigious mastermind group. You can use this same strategy to be able to land gigs, interviews, or free items and perhaps even see your product promoted by some of some of the most famous name in marketing online. Imagine the kind of boost in sales this would bring to your business (1:06).
• The dark hole Andrew reached through the outbreak and the way he managed to pull himself out of it (and how you can use his lessons to help you through the tough moments in your work as well as in your life) (17:31)
• The secret of almost easy the business world is to be successful. Almost everybody gets this wrong and it causes years of frustration and needless suffering. Follow Andrew's advice and success, motivation, persistence, and a consistent approach to your business will almost be guaranteed (10:21)
• What a seemingly unnoticeable issue with your website is almost certainly killing your conversions right in the moment -- and how you can utilize one of Walt's secretly guarded secrets of entrepreneurship to fix it fast (30:37)
• An espionage technique Disney effectively "manipulates" kids into upselling their parents at Disney theme parks and ways to make use of this devious tactic ethically in order to increase the sales of your online course (29:13)
• The biggest mistake that Disney's newly appointed CEO is making that would have Walt falling over in his grave. Learn the right way to handle the recession (33:18)
• The key to success in your online business. The answer is simple... Follow this and you'll probably get interviewed on podcasts. Don't and you'll almost certainly be struggling for years to come. (37:47)
• The M_______ test. It's a brain-friendly way to test the content you're teaching will work for a membership website (Plus it's a much easier method to locate a virtually infinite number of concepts and topics that you can build a membership site on) (39:33)
• The nefarious trap most new entrepreneurs get caught in that leads them to be in a constant state of struggle and often over a long period of time without ever figuring it out (This may hold you back this moment) And an easy way to stay out of it. (10:43)
• "I________ kills entrepreneurs". An important lesson to learn from the pandemic and how to defeat the number one entrepreneurial "killer". (16:37)
• The lesson of retention that membership sites needs to learn from Walt Disney's theme parks. It really is the difference between a membership site that slows down and eventually dies no matter what else you do, as opposed to one that expands and expands almost instantly (25:32)
• The "Kodak" test. The color and even the pavement at Disney's theme parks was thoroughly tested in order to subconsciously draw customers in. It also explains how to apply this principle to your websites, courses, and memberships to boost the sales (26:43)
• What is the method by which Disney uses "fake smells" to encourage parents to visit its theme parks. Disney literally invented a machine that does this, and Andrew discusses how to use this concept and apply it to online courses and memberships in a genuine method to increase conversion rates (29:36)

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