ConvertKit review: The best (and the worst) attributes, as per the 31 customers who have used ConvertKit before |

This ConvertKit review we'll talk to 31 former ConvertKit customers about ConvertKit's pros and cons and why many made the switch to Email.

ConvertKit is a popular marketer's platform for email marketing among its creators. It is known for its graphic automation builder, templated sign-up forms and landing pages as well as detailed analytics for audience But do you think it's the best choice for you?

In this ConvertKit review, you'll learn from 31 former ConvertKit users on the features they liked, the things they disliked, as well as what made them switch to Email.

Email marketing tools are one of the most important elements of your business online This is how you'll expand your customer base, communicate with followers, and promote your products and services online. But important doesn't have to be complicated or expensive.

In this article We share our results and cover:

What do ConvertKit's customers like most about their tools for marketing emails

The ConvertKit customers who have previously used the product encountered issues with their product

Why some of those users decided to switch to the use of email marketing

We'd lovefor you to pick  however, we've made sure to provide an honest assessment instead of criticizing ConvertKit simply because we would like you to discover what is right to run your business no matter what you choose.

TL;DR

• Previous ConvertKit customers liked the free plan, but feature limits made it difficult to utilize. 37% of ConvertKit's customers said that the high pricing was their #1 issue regarding the software.
• A few users appreciated the ability to run complex automations, however, others felt ConvertKit to be too complex and difficult to configure.
• ConvertKit offers attractive templates for landing page and email forms, but the templates aren't easy to modify. Users who wanted greater freedom felt constrained.
• 54% of people reported that their main reason for having changed from ConvertKit to the other was because they needed their whole company (email and website, merchandise and more.) together.  Its low cost of living was the second most common reason people switched.

Simple automations that accomplish what you want them to do with a fully-featured plan for free as well as endless landing pages you can customize however you'd like. try Email to get started today for no cost .

What are the most effective attributes of ConvertKit?

ConvertKit is an email service which allows creators to increase their following, interact with their fans, automate their email marketing and earn money from digital products.

You can start by making the opt-in forms for emails that are embeddable or standalone landing pages to guide people to join your mailing list. When you're ready to send a broadcast or newsletter, ConvertKit has a point-and-click email editor and a set of email templates that you can utilize as a base and you could also make a customized email completely from the ground up.

It is also possible to create automated campaigns using the visual automation builder and add tags and segments to your audience according to the actions they perform (like clicks on links in an email, or buying an online product).

From all of the ConvertKit features These are the features that the survey's 31 participants liked most:

ConvertKit offers a no-cost plan

ConvertKit's free plan lets you get up to 1000 subscribers, and you can send unlimited broadcasts. You can make the number of landing pages as you want, but you won't get the ability to automate or integrate on this level.

That said, ConvertKit's free plan is a good way to test out its basic functions of the platform, like the email builder tool and the landing page creator, prior to signing up to a premium plan.

Create visual automations

ConvertKit is known for its builder of visual automation that allows you to create precise workflows, paths, and funnels for your subscribers. One previous user specifically mentioned that they liked having "multiple types of funnels, triggers and tags" that they could work with and that you could utilize as many segments or tags you want to arrange your subscribers.

ConvertKit excels in the hands of creators who require detailed customer journeys with multiple access and exit points or require hyper-specific automations to promote the products.

Create pages and emails using already-designed templates

Other ex-users said they liked how ConvertKit's email editor and landing page builder had pre-designed templates that allowed them to create emails, opt-in pages and landing pages fast.

Although there are some limitations to what you can customize (particularly on your pages and forms, which we'll discuss in the next section) The designs appear good out of the box. The only thing you have to do is insert your text, images, or links and you'll be on your path.

ConvertKit also lets you make personal email templates you can use again and over.

Stats and tracker data per subscriber

Another place where ConvertKit gets the top score is its audience analytics. One respondent pointed out that they appreciated being able to access "more information on each person who is in my group, including the URL they visit, which email they open, etc."

The subscriber will have access to statistics and score (available through the Creator Pro plan) which means you'll be able to see lots of information regarding your target audience. For example, you can find out which opt-in form types are the most well-liked as well as which customers are cold and which email messages have the highest deliverability and open rate.

Like we said earlier, you can also use ConvertKit to build endless tags and segments to your audience so you always deliver the correct message to the right people.

What were the things that previous customers did not like in ConvertKit?

However, the former 31 ConvertKit users that we spoke to did not like the costly cost, complicated automations builder and the limited the design of landing pages.

Pricing for ConvertKit is costly.

37% of users who have used ConvertKit in the past reported that their main issue with ConvertKit was the cost charge.

The plan is free that has the basic features that are available to 1,000 subscribers. If you're interested in more functions then you'll have to select a paid Creator or Creator Pro plan.

On both of these plans, pricing goes up when the size of your list increases. Here are some examples of what you might anticipate to spend on various ConvertKit levels:

What's the main difference between these two plans?

The ConvertKit free plan (up to 1,000 subscribers) You get:

Unlimited landing pages

Unlimited types

Unlimited TV

Audience tagging and segmentation

Sell digital products & subscriptions

Community Support for the community

With Creator, you get everything you need for nothing, including:

Live chat & email support

Free migration from another tool

Automations

Integrations from third parties

Another team member

And with Creator Pro, you get all the features of the two previous plans plus:

Unlimited team members

Newsletter referral system

Subscriber scoring

Advanced reportage

It's good to be able to use a no-cost plan but it's not a good fit for all customers due to the fact that ConvertKit blocks important features such as automations, integrations, and customer support for paid plans only.

You'll need to shell out minimum $15 per month (for the plan Creator with 300 subscribers) in order to begin experimenting with automated campaigns or get assistance with your company.

The visual automation building tool is one of ConvertKit's most popular features however, it's not accessible until you get on a Creator plan. It could dramatically increase the prices as the list of items you want to add grows.

Automations, funnels and construction can get complicated

In terms of the creator of visual automations Many users were dissatisfied with ConvertKit's automated systems as they are too complicated to manage and set up. A few reviewers appreciated the abundance of choices, however some reviewers cited things such as, "UI (user interface) was clunky" and "segmentation was too complicated" as the top complaints.

Although it's true that ConvertKit can create lots of complicated workflows and campaigns through ConvertKit however, the majority of creators need a system that will create emails and perform simple automations, like welcome emails, sales funnels, or nurture-based sequences.

If the process becomes too complex it can seem like an overwhelming task. Plus, no one likes going into their email accounts and looking at a myriad of automatisations without understanding the purpose of anything.

Most creators don't need their companies to become complicated. complicated, and there's no need to shell out top dollar for features you don't really need. In the event that you're sure you'll need highly specific automations for your particular business, ConvertKit could be more costly and complicated than is needed.

The landing pages and opt-in forms are designed with limitations

There's no doubt that ConvertKit has nice-looking landing page templates and form for opting-in to emails, however it's not without limitations on the types of templates you can customize. As one past user noted, "I didn't like the limitations on the opt-in forms I created, and the images weren't real viewable."

At present, ConvertKit doesn't have a option to design form pages or landing pages from scratch -- you must edit existing templates you've been given.

If, for instance, you pick a landing-page template with two columns you're only able to add elements (like images buttons, dividers or lists with bullets) within these columns. There's no way to add additional sections beyond the base layout. There are a lot of options to consider if you have a layout you're thinking of that isn't in line with a design template.

Additionally, ConverKit's landing page templates are created to collect email rather than selling items or directing people to other URLs. Most template landing pages include a prominent email opt-in form as a default feature, but you'll need to add custom CSS in order to eliminate the sign-up box from your page.

It's impossible to make use of ConvertKit's landing pages to do anything outside of gathering emails So you might end up needing to pay extra for a third-party landing page builder.

The reason why people are switching from ConvertKit to ?

If asked about the reason they changed from ConvertKit to  the other, they cited the lower price point, simple email builder, as well as the convenience to have everything all on one site.

costs less for virtually every user

If you do not have between 100 and 1,000 subscribers All Email plans are cheaper than their ConvertKit counterparts. Here are a few examples of the way pricing works out for ConvertKit and is based on lists size

In addition to a lower price, Email plans also have additional features to run your online company.

's email editor is easy to use

Make a design you love? You can use it as a template to use in your broadcasts or email campaigns for as many times as you'd would like.

In your email messages, you can add columns, text, featured callouts, social media hyperlinks, videos, CTAs, and files for your customers to download.

can run your business all in one place

Over half of the people interviewed (54%) said that the number factor that led them to switch to ConvertKit to the other was because they wanted to control everything they do in one place.

ConvertKit is a great option for marketing via email, but the ecommerce features are limited and there's no website or community tool. A majority of the developers who we spoke to found ConvertKit's all-in-one approach to be simple and affordable as they didn't need to connect (and spend money on) many additional devices.

It means that you can alter the method of emailing your subscribers based upon whether they've bought a product or joined a waitlist or expressed interest on a certain topic. This is without lots of complicated tags and integrations.

Let's say you wanted to establish a waitlist for a course online you're planning to offer.

With ConvertKit, you'd need create an opt-in or landing page that is specifically designed for your waitlist. Then, you'll need to label all subscribers that sign-up via that form. During the launch you could send emails to those with this tag, to help promote your new product.

However, once your course is live, you probably don't wish to continue to send messages to people who have already purchased it, so you will have to connect ConvertKit to the online course platform you use. You would then need to set up another tag to those who bought the product and utilize that tag to exclude the recipients from future promotional messages you send to waitlist participants.

The course, email, and clients are all in the same place. The only thing you have to create the course, and then put it into waitlist mode. automatically generates a landing page to the course, and any student who registers will be added to the course's waitlist.

It doesn't require any fancy setup in the background or to remember what a dozen different tags mean, and you won't have to worry about getting your lines crossed as it contains all your information regarding the customers you serve in one location.

There are many ways the one-stop platform could simplify your life:

Run automated welcome emails whenever someone joins your email list

Automatically send personalized email sequences to clients after they have purchased the product they want to purchase.

Only message recipients who have (or not) bought a product

Follow up with people who have joined your waitlist.  The waitlist feature is accessible for all plans, even the no-cost plan.

Create lead magnets to will lead people to automated marketing automatizations

Use link clicks to add tags to subscribers. You can then create automated email sequences about the topics they're interested in

If you are looking to streamline your online business into one location and eliminate of additional costs and integrations, could be the ideal solution to you, too.

Do I need ConvertKit suitable for me?

ConvertKit is an ideal choice for content creators and small-scale business owners that require an email platform that comes with lots of complex automatizations. It comes at a steeper cost than other platforms  the others, however it could be worth the cost in the event that you require a graphic automatization builder. ConvertKit is a suitable choice if you only want landing pages to collect emails (not offering products) because that's exactly what the templates are built for.

This is an ideal choice to online creators looking to make their work easier by having everything in one place. You can make unlimited emails and campaigns, use stunning email templates (or create your own) and build your own site, create landing pages completely from scratch for whatever purpose you require they serve, and even offer any type of item that you can think of.

Since you won't need lots of plugins and tools Your overall expenses will likely be lower that they would be in the event that you had to put it all by yourself.

If you're looking for a low-cost, user-friendly, and powerful marketing features that aren't like a burden, you should give it a go. You can download it for free and start .

We can't wait to see what you create.

FAQS

Email marketing FAQS

What is ConvertKit?

ConvertKit provides an online marketing platform which lets you increase your list of email subscribers through form-of-subscription as well as landing pages. You can also make automated emails, distribute broadcasts, and sell digital downloads. There's a limited free plan that allows up to 1000 subscribers. Paid plans begin at just $15 per month.

What are some ConvertKit alternatives?

It's no surprise that our top ConvertKit alternatives is Email! There are also guides on different email marketing tools that are similar to ConvertKit in these guides.

What are the advantages of ConvertKit?

ConvertKit lets you send unlimited broadcast messages and create endless campaigns. There are pre-designed email templates as well as an easy email creator, as well as visual automation builders. It is also possible to offer digital downloads via the e-commerce option.

What are the negatives to ConvertKit?

ConvertKit can be used to manage your email. However, it's necessary to integrate other tools to build your website and sell products other than downloads. More tools means more tech you'll need to manage as well as a higher risk of fees. Additionally, the pricing of ConvertKit can become pricey as the list of features grows and you require more features.

What is the most effective software for marketing emails?

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