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Nov 22, 2022

Consistency is essential to building the reach of your creator business. It's important to be consistent. Here's the reason and the four steps to becoming more consistent today.

The creation of an audience for your business as well as your business is easier said than done.

Over 1000 creatives were asked to provide their top tips to increase the number of followers. Though you could think that fancy software or complicated marketing funnels to be essential to success, entrepreneurs from different fields and levels of experience overwhelmingly said that the key to success was creating content. Specifically, content catered towards their intended audience.

This is why it's crucial to be consistent when growing your online business, and four strategies you can implement to ensure quality, reliable work for years into the future.

Consistency can help you decide whether you are passionate enough about something to commit for the long haul

Beginning your own creative venture is an exciting thing. You'll likely spend hundreds of hours devoted to your work, which is why it must be something that you are able to do every day. Consistent creation puts your idea on the line.

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"I've regularly emailed every single week because I finally decided to make it my top priority above everything else. It's been huge. Today, I utilize my weekly emails to express my creativity... That's how I make sure to take advantage of my work and improve my craft."

With the decision to make email a non-negotiable, Veronica has given herself time to pursue her passion and let her imagination run wild.

Our advice?

Consistently showing up builds trust

The web is constantly changing, and making an impact on potential clients can be a challenge. Consistently sharing your knowledge will show your customers that you're trustworthy and also helps people gain a better understanding of you. 46% of buyers of the USA are willing to pay more for a product if they trust the brand, and spending time with them can build a strong foundation.

"Every every day I show my face. I am visible all the time so my fans are aware of who I am. They hear me speaking and see a glimpse of what it's like to take one of my courses."

With her consistent posting of quality material, she increased her business Instagram account to more than 8000 followers. Her first course launch earned her five-figure sum.

Showing up consistently on Instagram

A row from Em's Instagram Reels

"I found the more I shared my story, the more my social network expanded, and I discovered incredible people who would invest in me, partner with me to teach me and just become friends with me."

The process of building trust over time with your target market also will give you an idea of the products you may want to sell. Harp teacher Anne Crosby Gaudet observed:

"My customers are able to feel they've met me as I've been creating regular content every week for a number of years. In my business, that means composing harp music and producing performance videos to help students learn. My customers have come to trust me because over time they have observed that my work is creative, thoughtful and helpful. Moving to offering harp-based lesson classes was an easy transition since my clients already had a good understanding of, and appreciation for my work as a composer and teacher."

With a good reputation earned by performing for free and composition content, Anne was met with enthusiasm when she decided to offer online harp lessons and courses.

Regularly delivering high-value content also helped Rachel Lynes from The Sing Space expand her following 50-fold in just a few months.

"I hosted a weekly free 30-minute singing class for eight months through our Facebook community. People thought I was crazy however, I increased our audience from 300-15,000 in 12 weeks and turned the free singing lessons into the first world-class Vocal Gym(tm), an on-demand service that is based on subscriptions."

When Rachel transitioned from free resources to her now award-winning vocal coaching services, she gained an entire audience who knew the value of her services.

Bottom line Sharing your passion with others builds trust as well as closer relationships between you and your followers.

Consistency is an algorithm-friendly

In this case, Instagram content is evaluated by a variety of variables, such as how well-known a post is (likes as well as comments) and how often viewers have interacted with the content and how long it has been since the post was made, and your activity in the app. Additionally, YouTube ranks videos according to which ones get the most engagement for a search term and the relevance of a video's titles, descriptions, as well as the content.

If you are regularly posting on the channel you prefer viewers will be able to learn more about you and the work you do. Adding fresh material gives people who are new to your channel more chances to discover you, and gives existing fans more reasons to come back. In addition, you'll be able to access an enormous library of information for followers to like, post comments on and to share. This could lead to increased engagement and reach.

"The initial 30 days that of doing it and we noticed an abundance of participation," they explain. "People thought, 'Wow!' cool, you're doing the same thing every single day. I'd love to see how far you get.' We have the YouTube algorithm going in our favor since we had been posting many times, which led us in the proper direction."

"We made it the routine of their day. They could wake up, drink their cup of coffee and then watch Tiny Shiny Home."

They now release each weekday a short video and longer documentary-style films at least once a year. The channel has seen an increase of over 99K subscribers  with one of their videos having cracked 3 million views.

Lissa Prudencio from Wealth for Women of Color noticed an inverse trend as she decided to go all-in on TikTok. "I committed to posting at least three times per every day on TikTok for a month, and then it turned into two to three months. Then I saw an increase in my growth."

So while social platforms probably do not reward or punish users solely on the basis of the time you post, issues they take care about can be improved by consistency.

If you're struggling to see the kind of growth you'd like Try increasing your posting frequency. For Longneckers posting videos every week helped them hone their skills and establish a fan base, but daily posting took their channel to the next level. If it's only for a brief period, regular posting at an increased frequency could to improve the efficiency of your algorithm. your direction.

4 ways to be more consistent in your company

Are you looking for ways to become more reliable in your creativity business? Here are some tips to help you keep your promises consistently, time and time again, even in times of stress.

Batching of content

batching is the process of working on similar types of activities, so you don't have to switch tasks as often. A lot of creators -- and I'm also putting my hands up in this regard -- believe that performing the same kind of job for a long period of time minimizes distractions and helps concentration.

For example, researching an innovative YouTube video, writing a script, recording, and making thumbnails all require different skills, and switching between these tasks could diminish productivity . If you were to use a batching strategy one could take a couple of hours looking up ideas for video content for various forthcoming tasks. Then, you'd spend creating video scripts, and on.

Em Connors makes use of the process of batching content to avoid over-saturation. She makes use of Canva to make several weeks worth of Instagram content in advance, so that she's not tasked with coming up with ideas on the fly. Batching content also helps Em ensure that her brand maintains a consistent appearance and style.

If you want to try content batching for yourself Start by making small steps. Set aside an hour or two to:

Make social media posts

Outline future blog posts

Search YouTube for YouTube videos

You can get a lot accomplished by keeping to the same goal in a brief duration.

The repurposing of content

Repurposing content means using work you've previously published on other channels or platforms.

Say you wrote a meaty blog post. Here are some ways you can reuse an piece of writing:

Create Instagram as well as Facebook post for every one of your main factors.

Make use of the article to create a script for an episode of a podcast or YouTube video.

Include a small portion of the article in an email newsletter.

Make shorts, reels and TikTok videos that are based on the main ideas.

ideas for content repurposing

Using what you already have can ensure you're providing a consistent message across your various platforms and will save you time because you're not starting from zero.

Veronica Green uses blog posts to make videos and emails, which means she doesn't have to reinvent the wheel every when she interacts with her followers. A YouTube video could be turned into images, quotes social media carousels and small clips that can create months of content with no additional labor.

For a chance to test this Start with a bigger portion of the content. Blog posts, long emails, as well as YouTube videos can be well. Pull out your favorite clips and quotes for use as a start place for your next tweets and carousels. as well as captions.

Scheduling

Dara Sierra of Be Seen Consulting Says, "[I wish I knewthe importance of to schedule content in batches. Posting daily can be overwhelming and it is possible that you do miss posting at the set date and time. A scheduler has assisted my life in many ways!"

Scheduling tools allow you to spread your content over several days so your content is consistent, regardless of what's going on out in real life.

Realistic expectations

For a consistent output and consistently, it's important to establish achievable parameters. That means establishing a publication cadence you can manage and selecting a medium you enjoy.

In the case of Khe Hy and Veronica Green, sending an electronic newsletter each week worked perfectly for generating audience connections. For the Longneckers along with EmConnors publishing each daily was the best way to go.

Your schedule might look different depending on the channel you're using as well. Occupational therapist Maria Lindbergh says, "I've picked avenues that give me joy such as writing two newsletters or blog posts per month, and posting daily on Instagram while also posting each week via YouTube."

There's no definitive rule for how often to write, but you should try to choose a time which is compatible with your lifestyle in order to stick with your schedule for the duration of.

Selecting the right platform or channel is also important.

You don't have to limit your choices to only digital platforms neither do you have to be a slave to digital platforms.

Paper flower designer Kritchaya TwitchsriGranati shares, "I made a commitment to 'just show up' to one networking event a week for the next year and see where it takes me. Little did I know, I made connections with entrepreneurs and shared ideas, and some have become acquaintances and clients. Now, I'm more prepared to make new acquaintances to introduce myself and share my story about my business which has opened up a lot of opportunities I'd not even imagined existed."

The pressure to join a platform you don't love is a consistency breaker. Instead, focus on the things that feel natural and enjoyable to you.

Try it for yourself

It helps determine whether you love something enough to do it full-time. It will increase the engagement of your audience and increase trust among your fans by demonstrating that you're a trustworthy fixture in their internet lives.

To be more consistent, try batching and repurposing the work you already have. Schedule content in advance so you don't have to fret when events come up, set a realistic posting frequency, and choose an option that will keep you motivated.

Let's see a quick experiment you can try to experience the impact of consistency on yourself.

Pick a channel you'd prefer to develop and establish a goal for posting that has a time limit. For example:

I will post on Instagram every day for thirty days.

I'll send an email to my list every Monday , for the next two months.

I'll upload a new YouTube video on Tuesdays and Thursday over the course of five weeks.

Make a note of your engagement and numbers prior to starting to check them again afterward. What did you learn? You might be amazed by what you learn.