Cassey Ho of Blogilates shares tips for success in advance of SXSW

As the world grapples over the potential of a recession many are searching for methods to protect their own interests, which includes the creators of content. They're becoming more aware of the fact that using branding agreements, sponsorship agreements and other agreements for revenue isn't sustainable.

The coming recession could cause problems. The agreements, or similar ones aren't known for their effectiveness, particularly for the creators that enjoy huge fan bases. Furthermore, if the economy slows down in the future, the mix as well as the agreements could be cut off in order to make money for several creators.

Solutions are being designed for this issue, including Creator funds for social media, similar with those offered by TikTok. Although the funds aren't as popular, they've been criticised by users for their lower payout rate due to the huge number of creators wanting to donate money to this fund. In order to address the issue, TikTok is actively exploring a new variant of its fund that will offer creators with better payouts, however, it's not clear if this particular version will be able to offer the same advantages as the previous version did however.

To comprehend the source of the issue of creating successful businesses that aren't affected by social media We have planned an interview with her own entrepreneur, the goddess of the business The business mogul Cassey Ho, also known as Blogilates.

A little over twelve years ago, a basic yoga video uploaded to YouTube from home was praised as an influencer. Her YouTube channel has enthused more than 14 million viewers by her YouTube-based videos  which are watched by nearly two billion viewers.

This meant Cassey was able to focus on her passion of fashion. Cassey now has more than 2 million but only two million of her portfolio brands which includes Blogilates and POPFLEX and POPFLEX also has an alliance together with 24 Hour Fitness, where her own unique approach, POP Pilates is taught at fitness centres across the United States. The partnership includes her signature POP Pilates online certification course which Cassey is the host of .

With her social media followers, and responding to the changing demands of her clients through a range of products, Cassey has built a company which has seen a lot of attention in the past decade.

Check out the panel of questions and answers in the Q&A discussion with Cassey to know more about the ways she's diversified income streams through purchases of digital goods, physical goods as well as other items.

Attention: The responses are light edited in order to increase clarity.

What is the best way to improve the quality of the elevator's music make more clear? perform?

One could argue that I'm a fitness and style-conscious business owner. My path started with YouTube as one of the world's top pilates teacher. Every platform is home to mewith an endless circulation of around 14-15 million viewers and 2 billion views. The way I began was providing training videos to people from all ages, however that wasn't the main goal. I've always desired my clothing to be fashionable. As I started instructing classes, I built an online community that, in the end, brought me into an opportunity to revive my desire to be stylish. The students I taught asked for yoga mats and yoga clothing, in addition to clothes, and I was in a position to outfit my students. It's been an exciting adventure to watch how social media brought me back to my initial passion for yoga. Yoga mats can be found at Target beneath Blogilates. POPFLEX is the name of my business to purchase clothing.

Let's examine what you've learned through your experience in the media. What inspired you to start Your YouTube Channel? Your YouTube channel?

I was a freelance instructor at a college, where I taught pilates. POP Pilates particularly. It is an exercise that is accompanied by music. However, at that time , no one was trained using this method. Pilates wasn't taught with music, or most likely, using classical methods. This is why I was an instructor of 24 Hour Fitness as I was graduating from the institution. When that I graduated, I was invited to become the instructor for Boston and was aware of the fact I'd have to go to another country as no one has ever taught this form of pilates again. Thus, I began to make an instructional video that was only 10 minutes in length and uploaded it to the YouTube website in 2009. The objective in the creation of this video was to reach forty people who were at the gym. That's it. Once I uploaded the clip to YouTube I did not check the video for over a period of a month. The video was viewed by hundreds of people, and I got numerous requests to upload more. The reason for this is why I came up with the idea of Blogilates!

What has your approach to make use of social media changed your experiences when you started Blogilates in the beginning of 2009?

In 2009, it was the very first time YouTube was a type of video. Facebook was the ideal platform for communities to be built. It was a great platform back then. It has been numerous social media platforms which are gaining popularity in the current day, and it has been an enormous undertaking, but, you have to keep up to date by adapting to different platforms. It's essential to decide what is the most effective way to communicate with your audience on each platform as well as how to write articles on every. It is essential to continue creating similar content to what you're proficient at, however social media, at the final point, is nothing more than the tool you use. All depends on those who are viewing the posts through social media, but for the most aspect, I feel it can be useful as it eliminates barriers, and nobody can hinder you from reaching your objectives. You can keep looking until you discover what kind of content is effective but you'll always develop your content more efficient every day.

What's changed since the time you first launched your channel in 2009? What's changed in your growth process for you on YouTube?

It's been a while since we've last updated! In 2009, the role of an influencer wasn't popular; earning money through partnerships with brand firms was not a feasible possibility. AdSense wasn't an idea back in the day. Videos were uploaded on YouTube due to the fact that users were looking to share their experiences or funny moments in YouTube videos. That was it. YouTube was never intended to make YouTube famous, or to become an YouTube popular. Fast forward to 2023 and our world is unique and different in several ways. This is probably less authentic.

Many people want for influential people, or even creators in their quest for fame and attention. Self-worth for these individuals depends on the amount they're hoping to earn. It's an issue since most young artists that started working in 2009 are beginning to form relationships. That's why I decided to join. I wanted to become an teacher in the field which includes POP Pilates. That's why Blogilates has been around for fourteen years. The business didn't cease to exist, and has been growing rapidly with the assistance of the new generation of creatives. It's a completely emerging market and more is more than ever. It's a great opportunity to entrepreneurs since it's no longer necessary to rely on conventional ads or other media for the establishment of your brand. it's possible to connect with customers via your mobile device of choice. You can create a TikTok video clip, YouTube video , or an Instagram Reel.

What were you thinking of your self at the time you first realized that you could earn cash via YouTube? Have you devised a plan that would generate steady income? If so, can you provide a description of your strategy?

However, I'm still not sure exactly what the idea was or the actual purpose. There was always work on the side. I never had the intention to get involved with YouTube. But, I was aware of things going on in the rear of my head no matter if I sold items or completing my initial and last task as an employee of an organisation. So, I didn't had a game plan. Once I got started, I started to notice the YouTubers and bloggers signing brand contracts, but I didn't even think about whether finding agents or managers would be feasible. A blogger I knew from my past stated "Don't be thinking about this. You don't need to be out. Keep building followers, and they'll eventually come.' It's what exactly occurred. It's hard to tell if it was this as a strategy to arrange it but I did my best in every effort to target my target audience and provided my readers with quality material that I felt confident about and that led to all the things that resulted from it. AdSense and brand deals as well as other deals make up the bulk of my income sources. At present, they're a small amount of my earnings as they're my primary source of income.

Was that always the case for you? Was it the result of using social media?

The initial reason for it to be separated was due to my ability to make yoga mats and yoga bags and also being a brand partner. Brand partnerships were present throughout the day and they would grow initially, but once they increased in numbers, they caused me to be increasingly dissatisfied. I was not a fan of HTML0 (brand agreements) as, typically, signing these agreements are usually a signal of an organisation who doesn't know or follow the rules they give you. The way you do it is to read through the various paragraphs in the short. Then, you add the details in each bullet point. In the next step, you'll see that people are trying to alter the format as they're dissatisfied with the way they're delivered. A constant sense that somebody was telling me the things I must or should not make to the content I created and those who read my articles. I became so unsatisfied by brand partnerships that it was in my strategy over the past couple of years not to be involved in these partnerships and instead concentrate on discussing my personal branding.

Let's look at the algorithm. What are the effects of algorithms on the chances of earning income from social media platforms?

The first time I made videos on design was a that I created a year ago. Two months later, I began to see that how the TikTok algorithm, or the YouTube algorithm worked, possibly superior to the Instagram algorithm, can have significant impact on the efficacy of an item, and what the best selling item. One of our videos go viral, with at minimum 25 million views and higher and was eventually completely sold out within one day. Sometimes, videos may be well-liked on one platform but isn't exactly similar on the other. This is exactly what happens. It's fascinating to see how this occurs, but I'm not sure if it's due to of this. Could be due to user experience being different across different platforms, but I'm confident the cause is due to the fact that for example TikTok offers a higher likelihood of becoming famous because it is able to serve users with the same interests regardless of of their user base and that's an interesting. The algorithm is a key element that determines how videos function in a basis of per-performance which is why it plays significant aspects in the sales of. However, it is important to keep producing a top-quality product that's what me and my team do each day, you don't need for your video content to be a hit. Although these are fantastic however, my company does not rely on their becoming well-known. Instead, they rely on the superiority of their products.

It is our hope that within the next couple of years, people will realize how important it is to utilize social media to increase their audience and as source of traffic instead of a chance to make money like it is today. Have you got a thought regarding this fashion?

It's essential to produce things that are valuable for those who see it. Your goal is to offer value, whether through educational or entertainment. There is no way to increase the reach of your business when you only try to earn money out the customers you want to reach. So whatever it is that you're currently listening to: What is that something you could share with your viewers that will remain in their minds and be remembered back later? Just keep trying to enhance your communications in order to be more valuable to your audience. If you're going to announce the introduction of your product, they'll think of the instances when you have provided assistance to clients. It's important to make them an essential part of the strategy you use to present the new product. My experience was that, while this was never my intent, it ended up happening.

YouTube has videos available for download YouTube which are available for accessible for free for a period of 10 years within the production process, and for those who have a keen interest in the creation process as a product they want to take part in the process of creating the product. Furthermore, by including people to design the product, the project, I'm creating a real community.

The majority of creators think the only source of income is from affiliation with companies and affiliate partners that are on social media. What suggestions do you have to help creators diversify the sources of income they earn online?

This article will provide the ways that creators can diversify their revenue streams. It is likely that you have signed agreements with businesses, however you're also able to use AdSense on YouTube and creator funds of TikTok. Creators can also consider creating products, merchandise and digital goods including the creation of an online course or service that focuses on . When you're done with the day, consider the services you are able to offer. What are you thinking people are ready to invest to buy? This is a crucial question to think about since it's possible to create quality content at no cost, however, it's not possible to offer your world for nothing. If you do, you'll get burnt out. It's also known that when you buy something , it's more likely that you will comply with the directions given to you to adhere to, as opposed to purchasing a product provided at no cost.

It's crucial to establish how much you are worth before you can package the idea into something else such as an item or product or even a little bit of data.

Which tactics did you employ to grow your following on social media platforms in order to aid in the promotion of POPFLEX as well as the Blogilates line of merchandise by Target? What strategies did you use to redirect visitors from social media to your website?

I'll explain to them how I came up with the idea I came up with. If I'm sporting a striking appearance, I'm not trying to explain my reasons for wearing great clothing. It's worthwhile.' We're not using us to sell products for sale for the public. They're learning. I create to solve problems. I involve them in the design process and help participants throughout the process so that they can involve them in the process. Their design requests are passed on into the making of the products before we assist in making the design into reality. In establishing confidence with my clients. We do not treat them like clients, instead we integrate part in the process of developing. The experience is enjoyable for everyone.

In regards to moving my fans from my page on social media onto my website, I focus on the easy. As an example I'd put it the Instagram link. For example, using tags to promote your products. Links can direct those who follow me through my social media accounts to my webpage. Additionally, I use other creators of content who showcase my clothing and also making clear that my clothes are suitable to women of different sizes and shapes. The content we provide will draw people to my site. Additionally, I use my email newsletter to drive several sales.

What was the place you started with the first lesson ? Why did for you to decide to construct your Pop Pilates courses on ?

I'd been searching for an online source that would offer me an instructor training program. In the initial segment on the show, I discussed about possibilities for teaching POP Pilates in a 24-hour fitness. Hour Fitness. Over the next few decades, POP Pilates becomes the principal pilates course provided to all 24 hour fitness establishment in the US. This is why I looked for an online application or website that could host every instructor and to show the dance routine. There was no such thing. As I was taking in Chalene Johnson's show, I observed that she spoke in a casual tone about something, and then it was revealed that she was talking about . This is when I realized that she was lying! This program is actually the only one to let me finish the work I needed to finish to the extent required for the task, and I'm thankful for it.

All around us is the creative universe. Do you know of the mistakes creators make today?

Creatives have been implicated in a variety of mishaps in the present, but my biggest issue I've seen is that creatives are are most likely to receive plenty of media attention and are adored by a large number of people. They're then awarded brand contracts and the work begins to look like something that was made. Naturally, they'll desire to earn a salary and make their payments However, they'll also find that they're losing confidence with their team. The type of content could diminish the worth of brand names for the creators. Additionally, I'm eager to understand how the life of an artist influenced by different careers develops. Teachers as an example it's clear that instructors have become an influencer. The reason they've had success is due to their role perform as teachers. What's the rationale behind them not a teacher anymore since they've become well-known for their work as creators?

Easy to get your brand fresh program up and running .

What's the top aspect that creators do not accomplish enough of?

It's a theme that is typical to every day life: "Everyone is looking for exactly what you offer. It is essential to offer a variety of items so that clients don't have to talk about different brands every day. It is vital to feel the desire to do this. It's crucial to think about the running of a business. Any person who is able connect with an audience of many must be able to provide a product or service. This is where the makers should be. However, you must have confidence in and trust in your product or service, as in the absence of this then the product is going to be difficult to market.

What advice can you offer to someone who isn't experienced in the field, but is looking for ways to start taking advantage of the tools and technologies which are readily available?

It's an excellent idea to revisit my earlier suggestion and determine what the worth of the product will be to the people who will use it, before figuring out the best method to communicate it in order that it can be convincing enough to purchase the item. You have to remain focused on what this will be. If you're not sure, it's okay. It's possible to figure out what's the idea through the free content. You must feel that you're communicating with the right people. It is important to keep in mind that you should be aware to follow your target's instructions in a direction which is undoubtedly not yours. If you track the numbers overly, and send out numerous messages aren't yours and you'll lose the personal identification you have. There is a possibility of losing your reason for being, which means you're not sure which you are and that's the reason why artists feel exhausted. The people who make art are unhappy as they are free to be living in the interests of people around them. They're working and living with another person who is different from the person they really are. Therefore, pay attention to the signals you receive or even in your heart. At the time make things you love doing. If not, your business is most likely to not succeed.

Make your own destiny using digital goods

The future of creator success relies on diversifying your streams of income to ensure that you have the ability to establish sustainable businesses that last as long as Cassey did.

By offering online services, including online training, as well as tangible items and brand partnerships, Cassey is able to make a bigger impact globally while remaining in charge of her own individual future.

As creators adopt similar methods of method they utilize social media, the manner the way they use change. The social media platform can no longer be used to serve the purpose of monetization and more being a traffic source that can assist users in finding more stable revenue sources like digital items.

"The most satisfying part I've been able to having was the ability to help me establish an instructor-led group actively engaged in Pop Pilates." Cassey Ho Cassey Ho

It has supported over 55,000 entrepreneurs which amount in the region of $4.9 billion. The number of entrepreneurs that get support increases with each new day. is a fact.

We're taking out the middleman and let you recover the profits you made as well as owning your image as a customer, a brand along with your own brand's name.

If you're keen to know more about the best ways to take the reins of your life and be successful in your profession as both a business maker, make sure you be on the lookout for Cassey together with Matt Steffanina, 's President/CPO Sean Kim, and Jim Louderback in the sponsor stage at SXSW later this months..

If you're hoping to improve the amount you earn from online platforms check them out for yourself using an cost-free trial period of 14 days.

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