Cassey Ho of Blogilates shares strategies to be successful prior to SXSW

As we approach a recession every business is trying to find ways to protect their businesses. This is especially true for those who create content. A lot of people have come to the conclusion it is the sole source of revenue is sponsors and brands to generate income isn't feasible..

A recession is a distant notion. Brand name offers and similar deals aren't popular for being consistent especially when it comes to artists with huge fan bases. If you add recession to the mix, the offers could be canceled completely so that they can generate income for numerous artists.

The solutions to this problem are being researched to address this problem, such as the development of funds for social media that are similar to those TikTok provides. While the funds may not be as popularas TikTok's, they've faced criticism because of the low amount they are paid in light of the number of creators looking to donate part of the proceeds. It's led to TikTok being looking at a fund that could aid creators by offering more cash, however it's uncertain if the newly-created variant of the fund could be expected to accomplish what the model of 2020, but it's certainly not.

To understand the heart of the way that creative entrepreneurs build viable businesses without limitations that social media has created, I sat down with the legendary entrepreneur herself, business pioneer Cassey Ho, also than Blogilates.

About 12 and a half year ago, the tiny Pilates on the couch YouTube video helped to bring Cassey into the spotlight as an influential individual. Cassey's YouTube videos that she's published have attracted an impressive 14 million viewers through her YouTube channels and have been watched over two billion times.

The end result is that Cassey is able to focus to her love of fashion. Cassey has two, however, multimillion dollars portfolio companies: Blogilates and POPFLEX together with collaborations with 24 Hour Fitness, where her distinct method of POP Pilates is taught at gymnasiums across in the United States. The agreement also covers the internationally renowned POP Pilates online certification course as well as the course for certification that Cassey oversees .

With the help from her loyal fans, and through adapting to the needs of her loyal followers, she has provided diverse things Cassey is able to establish a profitable business which has been on the agenda for more than an entire decade.

Watch our Q&A chat with Cassey to learn the strategies she employs for earning a variety of streams of money through digital as well as physical goods like toys, clothes, and many more.

HTML0 The responses were lightly altered to enhance the clarity.

What's your favorite song to listen to?

One could say that I'm a fashion and fitness business owner. My initial venture was YouTube offering pilates classes. On all of my platforms I've got between 14 and 15 million customers with 2 billion views. I began my professional career with a series of videos for free home use to customers, but this wasn't the main reason I started out. Always wanted to be stylish. Since I started my classes as a teacher, I created the following of a group which helped me rekindle my desire to be an aspiring modern-day fashionista. Students were in search of yoga mats and clothes so I decided to equip my students. It's been wonderful journey in witnessing how the power of social media brought me back to the exercise I previously wanted to. My yoga mats can be purchased at Target within the category Blogilates. POPFLEX is my business for clothes.

Let's explore how the social web could make your life better. What prompted you to launch YouTube?

I taught at a pilates class part-time throughout the college years , and I also taught POP Pilates specifically. This exercise is akin to music however, at that time there was no instructor to teach this type of Pilates. Pilates isn't an exercise based on music and there is no other kind of music, other than classical. This is the reason why I was teaching this class in 24 Hour Fitness and also completed the course within the same year following which I had the chance to teach in Boston and was forced relocate to another nation as there was no desire to teach this type of pilates for a long period of. This was the option I chose, so I recorded 10 minutes of exercise and posted it on YouTube. YouTube website back in 2009. It was designed for the 40 individuals who would exercise in the fitness center. That's it. The moment I posted it, I never revisited the blog approximately a month later. The blog received thousands of visits, as well as thousands of people wanted more information. This is the reason Blogilates gets its name!

Do you have a view on how social media has impacted your personal life? Blogilates during 2009?

In 2009 the year 2009, YouTube was introduced. YouTube as a type of video. Facebook served as an online community that was built to create an online network. It was an exciting site when it was in its beginnings. As time has passed it has seen a myriad of social media sites go into the market, and it's tiring. Make sure you keep your profile current with the most recent platforms. It is your job to decide what you're going to share with your followers in each as well as what you can do to create content that is compatible with every platform. You should do what you're proficient at and yet, social media, ultimately an end-all it's just an instrument. Therefore, it's dependent on those who are watching your use of this tool. For me, however, I find it beneficial since it's successful in breaking down the hurdles and there is no one who interferes with your achievement. Research and play until you find the type of thing you enjoy, but you're always trying to make it better each time.

What's changed since YouTube's initial launch in 2009? What's changed since you began making videos on YouTube?

It's been some time since we've seen a major shift! In 2009 we saw it was possible to make profits through partnerships with brands. It wasn't the case; AdSense wasn't even a feature prior to. YouTube users created videos on YouTube for the straightforward reason that they wanted to display their abilities through the humorous videos they made as well as other materials they had created. That was it. It was not the intention to become famous or becoming YouTube stars. 2023 will be one which is different from previous years in a variety of aspects. This year is more likely to not be as authentic.

Some people want to be influencers or creators as they want recognition and attention. They evaluate their worth based on numbers, which could be a bit sad given the fact that the majority of artists who began with their career in the year 2009 had been trying to establish relationships. That's why I went to the event. I had a desire to learn POP Pilates. It's why Blogilates is in existence since more than 14 years. Blogilates hasn't disappeared, which is why this is happening with regard to the brand-new CEOs. The industry is different, and much better than ever. It's a fantastic opportunity for entrepreneurs since they aren't reliant on traditional advertising or media to market their brand to people around the world. There is a way to start talking to potential clients using smartphones and build an app named TikTok and an YouTube short, and an Instagram Reel.

Was it a positive experience for you when you began making money through YouTube? Have you got a strategy that you can employ to generate a consistent amount of money? If yes, would you like to provide details of your plan?

Actually, I'm not certain if it was actually an idea or not. The work was always on the background. It was never for me to make the leap to a full-time contribution in YouTube. I was working without revealing the motive, whether it was selling products or my initial and sole post as an employee in the company. That's why I was not thinking of doing something. At first I noticed the YouTubers and bloggers signing brand contracts but I wasn't aware I was able to sign a brand contract. I was thinking of signing an agent, or maybe administrators could be a possibility. A blogger friend of mine recommended to me "Don't be concerned about it, you don't need to be in the dark. Keep growing and the people will be there.' This is exactly what transpired. It's not easy to decide if I you think that's an appropriate strategy. I was focusing on my readers, and I tried to provide readers with content of high quality which I held a firm conviction in. All the rest was an outcome of this. Marketing, brand partnerships and everything else are one of my streams of income. But they're only 1 percent of my total as it's my main source of income.

Was it a normal issue to you? Did it happen because from the web?

The initial stage was greater than an ebb. I designed yoga mats and bags and brands were that were being developed and the costs were expected to rise higher. However, when they grew, I was lacking any materials. I wasn't an enthusiastic enthusiast (brand agreements) as the vast majority of agreements you sign are with a business that just does not know or appreciate the approach the company is following. You comply with the instructions within the document, however you have to present your ideas and then cut out the bullet points. After that, they're trying to make modifications in order to improve how it's being displayed. I felt a continuous sensation that someone was giving me advice on what I ought to and shouldn't do in relation to the text I composed and my audience. I became so unsatisfied by the arrangement regarding the brand that it's been my intention for the last few years to opt out of any agreement with the brand, and concentrate on the conversation about my company.

We'll discuss the algorithm. Do you believe that these algorithms have an adverse effect on your capacity for making profit via social media?

Since I started creating videos during the last two months I discovered that the method by which the TikTok algorithm, or YouTube algorithm performed, may differ from the Instagram algorithm. This algorithm can decide whether the item is popular based on the speed at which it will be able to gain popularity. One of our video clips that made you shake your legs to garner over 25 million views. It ended up disappearing in 2 hours. A blog post can become extremely well-liked on one platform, but it's not the same on another platform and the video is the same. It's intriguing to know what the result is However, I'm still not certain if it's because of the audience that I'm aiming at being different on the different platforms. It's likely due to the fact that TikTok is a very risky platform that could become popular because they're capable of serving an audience similar to what is available on TikTok Whatever the reason, it's fascinating. The algorithm is a key element in the way videos function since it can have a huge effect on commercial. However, If you're focusing on producing high-quality products like our team and myself every day, there's no need to examine the video which is at the top of your list. The videos are nice, but our company does not rely on the high quality of the content. Instead, it is based on the high-quality of its products.

In the coming years, the producers will be aware that they must use social media to increase the number of their followers in addition to serving in increasing traffic, not being used to revenue, as you've done. What do you think about this latest trend?

It's crucial to offer something that will appeal to your target audience. It is essential to provide something worth a look, regardless of in terms of entertainment, or education purposes. It's difficult to create an audience when you're trying to take money from people. This is why you have think about your customers that are here now: What is that item you're sharing with people who you want them to take back home and remember the thing they're happy about? Just keep trying to help your clients. If you're about to release your product, customers will remember your help to them. They'll want to be an integral part of your procedure when your product is released. For me, while it wasn't what I had in mind, it was actually the result.

YouTube videos are accessible for watching on YouTube and can be viewed without cost to view over a period of ten years during the creation of the product as well people who wish to understand the process behind developing the product and want to be a part of becoming a part of the creation process. The outcome of engaging the people in my design project which I've created creates a real community.

The majority of creators believe that their sole method of earning cash is via brand names as well as affiliate agreements made via social media. Where are the most lucrative places that creators can diversify the sources of their income?

This article will offer methods creators are able to diversify their sources of revenue. There are various companies that permit users to make use of AdSense on YouTube as well as the creator fund which is an element of TikTok. Creators can also think about making products and items, or even digital products that include services or even an online course . Once you've finished your day's work consider the value of your product or service offers. Do people want to shell out money for? Think about this, as you could create content for free but you aren't able to offer everything you've created at no cost. If you do, you'll get burnt out. Additionally, research has shown that when a person decides to purchase an item, they're more likely remain by doing the instructions they give rather than receive the product at no charge.

It is important to understand the worth of your work prior to putting your worth in anything that may be an object, a product, or service.

How do you improve the reach of your fans through social media platforms specifically for POPFLEX and the Blogilates collection of products that is sold at Target? What is the best way to get people to click through on social media to your site?

I'll tell the audience the story of how I got to the concept. When I present an extraordinary garment It's not just saying "Oh This is a stunning item of clothing. It's essential to purchase. It's not like we sell anything to those we help. We aid them in their learning. I design in order to solve problems. I engage my clients throughout the design process, which lets them participate in the design process and participate in the design procedure. Their design requests will be passed to those working on development in addition to helping in bringing the ideas into place. This process takes place by employing this technique and helps create trust between my clients. We don't treat them as customers , instead we consider them as collaborators. We're able to provide the best experience for all.

In regards to shifting my customers away from my Twitter and Facebook pages on my site, I concentrate on the basics like setting on Instagram a hyperlink. For example, using tags to advertise your products. Links help direct visitors to my social networks to my website. Additionally, I use different content creators to display my clothing, as well as showing how my clothes are worn by women of all sizes and shapes. My content can draw people to my site. Furthermore, I supply an email newsletter that generates large amounts of money.

How did you get started ? What was the inspiration behind your creation of Pop Pilates? Pop Pilates courses on ?

I was searching for hours for an online platform that could offer an Instructor Education program that I developed in the early days prior to the introduction of the program. We had talked about possibilities of offering POP Pilates in 24-hour Fitness. The next couple of months will see POP Pilates becomes the principal Pilates programme at all 24 Hour Fitness locations throughout the US. So, I set out to find an online platform or platform which could house the instructors and offer dancing classes. It didn't turn up any. As I was watching Chalene Johnson's show on radio. She was talking about something , and she was talking about the issue . After that, I learned about the matter! This was the sole platform that allowed me to complete what I had to complete at the speed necessary to get it done and I'm thankful for it.

Examining the landscape of creation throughout. What are the top errors that creators make when they're in their current scenario?

Some creators commit numerous mistakes. My most frequently-repeated concern that I've noticed is how creators are able to gain an audience and also get the recognition they deserve. After that, they discover that they've signed brands contracts, but the content they've created isn't authentic. They're sure they'll need an income and will need to cover their costs, but they're losing their trust in their readers and the people who read their content. The kind of content diminishes the credibility of creators. Additionally, I'd like to learn more about the profession of a writer who relies upon a range of occupations. Teachers for instance, can today be an influencer. All this fame comes from being an educator. How do you figure out the best way to go about quitting teaching, especially since educators are recognized for their roles as creators?

We have a suggestion to you. Begin a discussion in a group .

What are the reasons why the creators of this game aren't doing enough?

Every day I hear that "Everyone wants" the same thing as you do. Some would like to build the name so that they don't have to debate other brand names frequently. The truth is, I'd recommend that you must take part in it in a way that is fueled by enthusiasm. It is essential to have a passion in the running of a company that depends on selling goods. I think that every musician who has earned an following must offer an item or service. This is where the creators should be. It is important to think about yourself as a person who loves and include yourself in the creation process because, without this, your product may be difficult to market.

Which piece of tips would you offer to someone just getting started that would like to begin using digital instruments?

It's the same concept that I discussed earlier, which involves determining the value your product can provide viewers before determining the most effective method to convey your message to create possible for viewers to decide to purchase your product. You have to keep your eyes on what this is. If you're unsure that you're not in a hurry, then you're fine. It's feasible to check what you can do with no cost video content. You must feel your way through the people who view your content. Remember you need to be careful not to let your viewers steer you to a path which isn't in your taste. If you do not pay careful attention to the stats until you focus on the facts excessively, you're losing your personal image. There's a chance that you'll lose your passion and aren't sure of who you are, which is one of reasons why artists are burned out. People who are no longer engaged in their passions feel down as they're no longer having their own identity. They're living and creating to serve another. Pay attention to all messages coming from your own inner. It is important to remember that it's important to produce materials that appeal to your own personal preferences or else the project could be a total fail.

Your digital fate is totally yours

Success for creators relies on diversifying income sources to ensure that businesses are financially viable in the same way as Cassey did.

Digital solutions, such as online education as also physical goods as well as deals with brands. Cassey is able to make a difference in the world. She is able to, in the end, manage her own future.

If the creators follow their example, the manner in which they use social media is bound to alter. It will be used to the extent that they use it solely to make money from their projects, and not of directing people towards another reliable source of income , like digital services.

"The greatest contribution that I've made has been aiding me in building an instructor community that is actively involved in Pop Pilates." -Cassey Ho Cassey Ho

In the past, it has helped nearly 55,000 entrepreneurs, who have earned the amount of $4.9 billion. The company is expanding each day.

The middleman has been eliminated and you're able to keep all of your earnings and control your clients as well as their clients and customers, as well as the way you conduct business and the name of your business.

Discover the best way you can control your destiny and succeed in your career as an Entrepreneur and Creator. Catch Cassey, along with Matt Steffanina, 's President/CPO Sean Kim, and Jim Louderback as they take to the stage for patrons at SXSW in the coming over the next few days..

If you're contemplating expanding your earnings by using digital channels, then it's possible to test them out to explore the possibilities with the trial offer for a month..

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