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 After consecutive quarters of negative and uncertainty, the third quarter of the third quarter of Q3 is a major milestone regarding the outlook for the future of the membership economy.

The membership economy has been going through one of the most challenging periods in recent times. Rising inflation, heightened uncertainty and an increasingly cautious consumer have been dominating trends throughout 2022. The downstream effects of these trends along with fierce volatility in financial markets have now spread to virtually every industry.

The membership industry isn't an exception. As the 2022 projections of revenue created during the membership boom of 2021 began to quickly seem out of reach the course of this year, operators who manage membership are now forced to look more closely than they have ever looked at every facet of their overall strategy.

Simply put For those who are a membership administrator, the year 2022 relentlessly tested your conviction - over and over again.

Each and every story that has been told to date would have you believe that the rest of 2022 is going to be extremely negative for members and that we should be prepared for a slowdown within every sector of the consumer, every market and every company.

But not so quick.

Are you looking for that moment?

In difficult markets and business landscapes we always look for indications, indicators and signs that a turning point is either near or upon us. While we don't usually realize a turn has occurred until months or even weeks following the event There's one element which always occurs with turning points -- a moment.

The Q3 moment was exactly that.

It was a moment where membership operators saw extremely positive results despite a negative feelings. It was a moment where the silence was more powerful than the chaos. It was a time when people confirmed that their products were so useful that members simply refused to remain without it.

It was a moment that marked a divergence.

The biggest risk for membership operators during economic slowdowns is the risk of becoming negative. customers who have remained committed and optimistic about their business during this tough year continue to plan, build and prepare for the moment without knowing the exact date it would occur. Now that the third quarter is officially in the books and we can look in the rear-view mirror and be confident that it's, indeed, taking place.

Uncertainty creates opportunity

Our customer's memberships outperformed significantly during the third quarter. In our entire portfolio, we've seen memberships break records for their revenues, retention rates and member counts. Staying the course and remaining unaffected by larger stories allowed our customers to benefit from the growth in member numbers we observed in the third quarter of this year.

A well-planned and managed member strategy can be the main driver of member outcomes in challenging landscapes. The best returns are occurring when operators opt to invest heavily in their businesses during times of economic downturn while leaning more conservative in times of rapid growth. Our approach has helped our customers to have the resources on-hand to invest into their business at the right time such as those we witnessed during the first half of 2022.

Membership is a long game and customers who operate with the same mindset will find that external uncertainty and negative feelings create long-term chances for sustainable growth in membership.

For a company that operates memberships, you simply can't predict the time of upswings similar to that we experienced in Q3 , but you are able to prepare for them.

One thing you can guarantee is the fact that these moments will come at the time you would least expect them too.

Continue to build.