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Throughout an exciting 2nd quarter Our team has been busy helping customers position their memberships within the context of a difficult and challenging time. The effects of inflation, consumer spending and tightening as well as other macroeconomic developments are continuing to impact the world of membership.

They're exactly the types of things we'd like our clients to take on. These issues provide unique opportunities to boost member retention and grow the number of members. We have helped several of our clients to walk the path to results and have discovered new ways to help their members boost their membership, while also protecting their revenue streams they've worked for so long.

The method

The customers we serve had record-breaking members growth in last quarter, the fourth quarter of 2021, as well as the first period of the 2022 year. The record-breaking growth demonstrated the need for an approach to memberships that would not only provide these gains but improve the existing value these memberships already provide to the members.

We believed that this could be achieved by:

• Adding incremental member benefits to areas of the business has demonstrated to be successful in the past quarters (for those who are members already)
• Invoking value concepts that are used to find 'issues which require to be resolved and solved by the next members

twice as complex and may increases    

This is exactly how magic happened. Our team worked with customers to develop efficient membership strategies that delivered amazing results at a time in which the vast majority believed that growing members "wasn't intended to happen".

The end result

Our customers had a steady and strong member growth in Q2. Our portfolio of customer success, 82% of members saw YoY growth that were at or above 95% during Q2. These customers were also able to maintain or even surpass their usual retention rates over the last six months.

The first strategy we implemented included a combination of optimization for landing pages as well as innovative promotions targeted at the audience which were in line with broad trend in the market that drives increases in the number of members. The strategies for gaining clients were developed to meet the specific needs of every customer, which resulted in the growth of membership that was greater than those observed in the 2nd quarter of 2021.

Additionally, enhancing the benefits that current members enjoy and enhancing the worth and effectiveness of benefits offered to members proved vital in ensuring that members stayed committed throughout all of the time. Being able to identify ways to increase value and ultimately increase their return to members can play a major role to decide the success of retention.

We have helped customers collaborate with leaders in the industry for better results. Through offering discounts only to services or products that are complimentary, the strategies we utilized with our clients have led to a retention rate of 82.2 percent in the 2nd quarter.

The Future

Now more than ever the notion of membership has become the entry point into an array of services However, membership is not an end-to-end product.

We aim to aid members navigate through the next phase of their membership. We're thinking that the numerous kinds of benefits available to meet members' needs no matter where they are along their path is likely to be the focus of this chapter.

Since the start of the year, the single most important inquiry has always been "What's the most recent element members can offer to grow its membership and keep members? ".

It is becoming more clear. We at the company would love to support our members to profit from our view that this is the best time to run a business which is based on membership.

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