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This blog post is part a series, based on the ebook "Top 21 marketing channels for membership sites Written by the Subscription Coach Amanda Northcutt.

 Download the entire series in a book

I hope three or four of these channels appealed to you, and you are now able to conduct some simple marketing tests in the months ahead. Follow the guidelines at the start of this book to identify which channels are suitable (both lucrative and trustworthy) for your membership. Take the steps listed in the first part of this article to figure out the most viable channels (both profitable & trustworthy) to your membership.

Effective marketing is vital to your business's success, but it's not the be-all and final solution for long-term achievement. You must first have a viable membership product. Then you must attract - by utilizing your marketing skills people who hold the capacity to be power users. If you're already aware of the secrets behind the actions that users take on your website to turn into power users, you're halfway there!

Armed with the understanding of what your power users appreciate most about you and the problems you can solve to their satisfaction, you're prepared to try different marketing avenues for ways to attract more members who resemble those powerful users.

Whatever the medium the message you use for marketing must direct potential customers to the things about your membership site that users of your site love the most. If you begin by appealing to those types of people at the beginning, rather than trying to make as many sales as possible then you're setting yourself in the right direction for success and growth. Not to mention the fact that your clients will be happier, more successful, and rave about you on social media!

When you've determined the two or three acquisition channels that best target people who have the potential to become power users, and have the lead nurture process in place (emails plus retargeting advertising) The only thing you need to do is keep those members in the loop. Easy, right? I'm afraid not. In fact, member cancellations, also known as churn is the main cause of decline of membership-based businesses in general, and in many cases can lead to their ultimate death.

According to Harvard Business Review according to Harvard Business Review, it can cost between 5 and 25 times more for acquiring a new client as opposed to keeping an existing one! This is a difficult decision for someone who is dependent on a recurring revenue model similar to you.

As the website owner to keep track of member engagement and intervene in the event that your loyal customers have a tendency to disappear, and eventually become disengaged. If you've got the right customers paying the membership, it's also your responsibility to assist them understand the value they're paying for.

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