Brodo The Journey from the Takeout Window, through Nationwide Shipping, with the Assistance of

Broth is the perfect comfort food. What are the things we recall the most about having a cold as a child? The days of staying home from school sitting in the living room watching Price is Right, sipping on -- you guessed it! -- broth. It's still warmth and comfort to adults, whether they're sick, snuggling up during bad weather or looking for a boost to kick off their day.

The broth, particularly bone broth is extremely nutritious and full of ingredients that improve your gut health the skin, bones and skin and much more.

Brodo makes this powerful superfood accessible at four New York City locations and in conjunction with  their customers across the world.

They are simmering their ways to achieve the success they deserve

It all started with Marco Canora, a James Beard winner of the James Beard Award, who was selling bone broth in to-go cups out of the windows of his New York City restaurant. It was the year 2014; Marco had recently begun drinking bone broth himself in a fresh healthier lifestyle, and was excited to offer his customers the community as a substitute to coffee.

That single window grew into four physical locations, all within the New York City area. From there, Brodo began to sell their tasty bone broth online through their online store. They then managed to get their broths in the freezer department of big retail stores like Whole Foods. They now distribute their product across the country and are constantly introducing new items, such as its soup kits.

What's the secret to their success?

The main reason is their commitment to quality ingredients and processes They refer to as "The traditional way of cooking made fresh again." They make use of genuine bones and meat from animals, along with fresh, organic vegetables which they simmer over long durations without concentrations or preservatives. They don't take shortcuts and this is apparent in the flavor and nutrition of their foods.

And when it came to an online shopping experience, the key to success was found in identifying the right tools and partners to serve their customers and business.

Brodo and

Brodo's first experience using WordPress was not perfect. Their initial website did not satisfy their requirements The company even contemplated moving to a different platform.

However, the team at Automattic came in and worked with them to understand their needs and requirements, and then design the website that met their needs. Today, they've got a responsive online store that Brodo's Brodo team manages, provides a great user experience, and is a representation of their Brodo brand.

The brand new Brodo has a mobile-first approach, fantastic UX, and strong accessibility

The process of redesigning began with a mobile first approach due to the fact that over half of all online customers use smartphones. Improving the website's UX (UX) and the customer experience (CX) were primary goals.

To improve the customer experience at the front, Automattic built an intuitive visual design, which highlights the advantages from bone broth. Simple animations draw viewers' attention immediately upon their arrival on the site, and an enormous menu makes navigation easy.

The site they had previously used was hard-gd. This made it difficult for them to make small changes such as changing the text or images. The new website was created by using The WordPress Block Editor which allows them to change everything from their products and bundles of products to posts and pages. It's a huge benefit to a growing, bustling business.

Set up broth subscriptions

Shoppers have the option of choosing between a range of various products like the Chicken Lover's pack, the Variety 10-Pack, and the Brodo At Home Gift Package. Then, pick between one-time orders or delivery each two or four weeks. There are also discounts for periodic subscriptions.

Active subscribers can log into their accounts on the website to turn their subscription off or on or pause delivery, stop a shipment, select certain dates for delivery or edit the contents of their box. Customers can also determine when their next delivery is due to be delivered. Customers win because they don't have to call a service number to handle their subscription, and Brodo is able to allocate support staff to other issues and reduce customer confusion.

Selecting the best tools

Working with the right tools have allowed Brodo to design a gorgeous high-quality, functional site. We've covered a handful of tools, but below are a few additional tools they use to achieve exactly what they need for their business and customers:

• Pressable Managed WordPress hosting platform comes with built-in tools for security, speed and scalability that are specific to the Content Management System (CMS).
• Jetpack: The speed and speed tools included in this plugin- like VideoPress -- play an important role in ensuring fast load times while still featuring beautiful images and top-notch features. Jetpack also provides security scans and live cloud backups in order to ensure the security of Brodo's website.

Building a cohesive experience for all

One of the most significant accomplishments of Brodo's brand new website is the better customer experience both for Brodo's team members and their customers. Everything works together intuitively, and automations free up time and resources to focus on other projects.

The exact same result for your business. We are passionate about helping business owners build their brand and boost sales by using instruments that are seamlessly integrated.