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Black Friday and Cyber Monday: Ultimate Guide for selling Digital Products in 2022 -

Nov 12, 2022

In the case of many businesses online, Black Friday and Cyber Monday are among the busiest times of the year with numerous opportunities to generate sales revenue that is higher than that of all the other days of the year combined. But, they can be among the most challenging shopping times to get ready for.

This is a short list of the topics that will be covered Today:

 What exactly is Black Friday and Cyber Monday

Black Friday, which occurs on the Friday following Thanksgiving in the US is not officially announcing the start of the holiday shopping season. Cyber Monday falls on the day following Thanksgiving day in the US. The day between Black Friday and Cyber Monday, customers around the world anticipate huge sales and discounts from their favorite businesses as they are ready to spend!

Recently, internet-based spending on desktops increased on Cyber Monday in the United States, reaching nearly $6 billion by 2020. The figure is the rise of nearly 30% in comparison to the year prior. For the year 2020, Black Friday desktop spending was approximately $4.3 billion and the Thanksgiving spend was about $2.7 billion.

In this year's calendar, Black Friday will take place on November 25, 2022 and Cyber Monday will be on the 28th of November, 2022..

Once we've got that important information out of way, it's time for you to set up your store online for the biggest shopping season during the whole year. If you're feeling overwhelmed, don't worry! We've mapped out the necessary (free) methods and tools that you can try to increase your sales from digital items on Black Friday and Cyber Monday this year.

 10 Black Friday and Cyber Monday Marketing Strategies to Try in 2022

1. Offer Limited Time Price Reduction

Black Friday and Cyber Monday are two of the very few times when you are able to provide huge discounts on your product costs without compromising the identity of your brand. The most popular promotions that are limited in time which online retailers can offer are:

  • Coupon codes for a percentage off of customers' purchases. It is also possible to offer exclusive coupon codes for the customers who are loyal to you for recognition of their support to your company and build the loyalty of your customers to you.
  • Gifts with purchases. Also, it creates a sense of community that helps your customers to keep coming back to your store. You must ensure that you're offering your customers exactly what they need i.e. complementary products to what they're intending to purchase.

On , the free gift can be uploaded together with the main digital product in order that customers be notified immediately when they make a purchase.

2. Launch Limited Edition Products

Release of limited-edition merchandise usually means giving a different spin to the most popular products you sell. If, for instance, you're selling wall art that is digital You could release limited-edition personalized wall art where your customers can input their names or photographs of loved ones.

This provides an opportunity for users to experiment on new product ideas, and if this goes well, you can potentially create new best-selling products with this method. Launches of limited edition products draw attention to your online branding and business. This increased visibility can increase the number of customers who visit your website and sales for existing as well as new offerings.

3. Cross-sell Complementary Products

Cross-selling involves offering your customers product(s) which complement the original purchase. This is a good method to boost the purchase amount of both your existing and new customers that could otherwise have to leave certain products in your store simply because they didn't get a chance to see the other items they could like.

Say one of your customers has purchased an eBook on "Beginner Level Vegan Recipes". Recommend they check out your "Advanced level Vegan recipe" and offer a discount for them to purchase both books at the same time. Use engaging phrases like "You may also like this" as well as "Others have also bought" to draw attention of your clients.

You can set up a cross-selling promotion within under a minute with 's free cross-selling tools.

4. Bundle Multiple Products

For a unique spin on this strategy, you can also make this bundle a limited-time-only list of products to create an emotion of FOMO (Fear of missing out) to your clients and urge them to purchase now before the offer expires.

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5. Start an affiliate marketing program

Affiliate Marketing is the process where affiliate partners can receive a fee for selling products through your online store. For every successful sale that the affiliate partners make for you, you will reward your affiliates with a portion of their commission each month.

Making your product available through affiliate marketing is an excellent option to boost sales and promotion efforts by allowing your affiliate network to promote your products for you. Black Friday and Cyber Monday is the perfect time to work together with bloggers, creators of content as well as other prominent individuals to advertise your product and to share the profits with affiliates in the form affiliate commissions. In fact, you can offer them an increased commission during this biggest shopping season of the year , to encourage customers to market your brand more.

It is easy to establish an affiliate program to promote your online store at with this guide.

6. Start a Referral Program

Contrary to affiliate marketing referral program is a different kind of marketing that does not require the distribution of commissions. Referral System - or sometimes known as word-of-mouth marketing - is one of the strategies used to encourage your clients to spread the word about your products to their friends or social network. If they make a purchase, both your client and their referral will get discount codes for their purchases.

This is an effective marketing technique because customers' friends and family are being referred to by their trusty networks, making it more likely for you to successfully land multiple sales on your website.

You can easily set up the system of referrals to your store's online shop using this tutorial.

7. Run a Giveaway

Offering a prize on your social media channels can be a fantastic method to get real-time participation from your viewers. Offer a chance to win prizes after they have accomplished specific tasks e.g. following your social media accounts, sharing your products through social media platforms, etc. This is a great way to build your online presence and delighting your existing and new potential customers.

8. Launch pre-sale or pre-order items

By definition, a pre-order or a pre-sale is an order that is placed for an item that hasn't launched yet. Selling pre-sale or pre-order items on BlackFriday will allow you to determine the level of interest that buyers have for future products. In addition, pre-orders give your customer an incentive to feel excited when they return to your website and generate sales for your products in general.

See this guide for how to setup orders for pre-orders in your website.

9. Provide Upgrade Discount

Be aware that the season of shopping does end with Cyber Monday and Black Friday. stop with Black Friday nor Cyber Monday. It is also among the biggest shopping seasons during the year. Offering upgrade discount for your customers can encourage customers to return to your shop at a later date to purchase more items at a reduced cost.

See this guide for how to use upgrade discounts and how you can configure it.

10. Social Discounts and Offers

It's well-known that among the top ways to encourage clients to share your product on their social media networks is by offering them incentives, possibly by offering a social discount. Social discount function lets you offer customers an automatic discount for their purchase by simply sharing the product via Facebook, and more. It is an effective method to reach out to the network of your clients who might potentially become your future customers. It also increases your brand's reach.

 8 Tips for Preparing in advance for Black Friday and Cyber Monday 2022

It is possible to determine if the popularity of certain items is increasing or decreasing during the holiday season with Google Trends. Make sure you tweak Google Trends' settings for example countries and timeframe. If, for instance, you type in "personalized gift" through Google Trends, you'll see that it's popularity tends towards peak around the holiday season. This is a great product to add to your online store, especially if you design products such as personalized digital art.

2. Optimize your Product's Purchase Conversion and SEO

The sales at your online store don't simply happen on the spur of the moment. Be aware that customers must go through a series of difficult decisions prior to deciding to purchase your items. Optimizing your pages for your products allows the customer to be influenced by your to make the right choices and assure that you are turning most of your website visitors into customers who pay.

Here are a few ideas for how to improve the conversion rate of your website's product pages:

Implement Countdown Timer

Utilizing timers to generate a sense of urgency for customers visiting your store online will encourage them to buy now instead of bouncing off your website in order to "think about it in the future". Customers often delay buying items. Although you shouldn't bribe customers into buying something or turn them into frantic buyers, we want them to take action. Timers are a great way to save the day!

Allow Payment Buttons to be Activated

Payment buttons provide a sense of security in transactions and improve your sales conversion. You can turn on payments by going to the store builder, footer and then Display payment icons

76 percent of consumers want safe payments over convenience when shopping online. This loop should be closed when you're dealing with customers that are concerned about security concerns when purchasing items on the internet.

Showcase Customer Reviews

88% of consumers are influenced by online reviews just as as personal recommendations.

Because your buyers can't physically feel your products in their hands, or even be able to see them through their eyes, they'll be forced to rely on online reviews of other buyers to provide social proof. Reading other customers' product reviews will help in making a purchase. Instead of letting them bounce off from your website for reviews elsewhere, make these reviews easily accessible on your own online store rather.

Here's a short guide on how to set review reviews for customers on.  Customer reviews on Payhip also comes with an approval process for reviews and automated post-purchase reviews to facilitate the collection of reviews more simple.

Improve Copywriting for Product Description

Words have power in the process of improving your pages for sale. To encourage web visitors to buy your products, consider optimizing your description of the product to make them aware of the importance of your products.

Make sure that the copywriting you use on your website's product pages also aids in SEO optimization efforts, allowing your pages' content to appear higher on Google result pages. This results in more traffic to your website's product pages as well as your online store overall. You can use tools such as Ahrefs Keyword Explorer to identify keywords that you must be using to get your items more exposure on Google Search.

This is a quick instruction on how to enhance your site's SEO for the holiday season.

Converting visitors to paying customers is a carefully curation of your customers' experience. Just throwing a few random products in front of your clients won't work!

Create a special holiday collection that showcases products your customers will most likely be looking for on Black Friday and Cyber Monday. Additionally, you could consider designing a collection that is specifically designed that sells products.

This is a quick guide on how to create product collections on.

4. Optimize Your Website for Mobile Ecommerce

According to Statista, 72.9 percent of all retail e-commerce is expected to be generated via mobile-commerce, up from 58.9 percent in 2017.

There is one thing for certain, your online store should be optimised for customers who are intending to buy on mobile devices. Be sure that all essential information regarding your product is visible on mobile view along with any other irrelevant data should be placed in an FAQ section.

Store Builder lets you toggle between mobile and desktop perspectives to make sure that your website is optimized for both perspectives.

5. Optimize Your Checkout Experience

A slow checkout will result in a lower sale conversion, as it creates an unnecessary barrier between your clients and the products they purchase. Don't let your customer's patience wane simply due to a frustrating check-out experience.

The checkout experience of's has already been designed to be optimized for digital merchandise sales since it doesn't require any unnecessary information such as an address in physical form.

Go through your online store's checkout process as a buyer and ask yourself if there's anything that can be improved. If you've implemented a coupon code, be sure to test the checkout process to ensure that you've set up the coupon code properly.

In addition, check if you've provided the most payment options feasible for your customers. In the meantime, you'll be able to connect to both Stripe and Paypal to provide the most payment options feasible for your customers

6. Get Your Customer Service Ready

The process of bringing your customer service in order requires planning ahead for expected inquiries from your customers. It is possible to create an FAQ section on your website to answer your clients' burning questions and to reduce the amount of customer support requests.

Make sure you have enough bandwidth to deal with the requests of customers, as poor customer service can be a cause for online negative reviews. Make saved responses for the most frequently asked queries to cut down on the time required to reply to requests for support.

A positive customer experience is necessary for building trust between your company's online as well as your clients.

7. Spread the word! Promote, Promote, Promote!

Be aware that the amazing sales on online stores don't speak for themselves. Now is the time to heavily promote your Black Friday and Cyber Monday offers and spread your message out using every feasible means, including but not just:

  • Email newsletters. Customers will search through their email inboxes looking for great offers from their favourite online stores. Think about segmenting your list of email subscribers and sending out more relevant content that engages with your customers, and getting deals that are targeted to the people who need them. Remember that Black Friday and Cyber Monday are about deals that have a time limit. Make sure your email content evokes a sense of urgency.
  • Social media. Channels on social media like Instagram, TikTok, and Facebook can be great ways for communicating your Black Friday and Cyber Monday strategies to your customers (through natural posts or advertisements that are paid).
  • Blog. It is possible to create gift ideas guidelines for customers that will save them from having to find great ideas to present their loved people.

8. Make sure you are prepared in advance for The Next Biggest Thing ....Christmas!

After you've boosted your online store sales for Black Friday and Cyber Monday, it's time to think about the next major event... The Christmas holiday! Instead of thinking about buying one-off items during Black Friday, think about ways to turn the one-time buyers into long-term customers.

You can use the marketing methods we've listed above for Christmas. In addition, it's always a good idea to stay in contact with your clients by either sending an email to inform them of the upcoming promotions for Christmas and/or by sending out surveys to your customers. This will ensure that you are taking in feedback on what you could do to enhance their customer's shopping experience even further.

 The Top Digital Product Concepts for Black Friday

E-book

Sales of ebooks topped 1.1 billion dollars in 2020. That's increasing by 11.86% from 983.3 million in the year prior to 2019. Adult fiction accounts for 41% of all ebook sales by 2021.

The selling of ebooks lets you provide your book to the public without having to undergo the tedious procedure of publishing paperbacks. The readers can purchase your ebooks on the internet and read them instantly on their devices that run on electronic technology.

Audiobooks

A recent study suggests that according to a recent study, nearly 20% of Americans listen to books on audio.

The profit margin for audiobooks is very high due to the expense of changing books into audiobooks is low. Not all book lovers enjoy reading, so audiobooks allow you to reach and engage new and different audiences. A growing number of those who have dyslexia or visually impaired or simply busy are purchasing audiobooks. Also, having an audio version can help boost ebook purchases.

Customized Digital Art

Christmas is just near after Black Friday and Cyber Monday. Personalized gifts are among the most sought-after Christmas gifts to family and friends. When you search for "personalized present" in Google"Trends", this item will always be popular during the holiday season.

Customized digital artwork allows clients to gift memorable items. In addition this is a sustainable present since it doesn't need packaging.

Online Course

Combining it with a complimentary digital download reward (e.g. free ebooks, free workbooks, printables that are free such as) can make it very appealing to potential customers to purchase the bundle of online courses.

 Ready for Black Friday and Cyber Monday

Do you have your store online prepared for the largest shopping of the year? By preparing your store and preparation, you will be able to dramatically increase your sales revenue this time of year.

If you manage your games right, your Christmas sales revenue could be more than you thought was possible. Tell us in the section of comments below should you have questions.