Best hybrid examples of 2022

There's no reason to wonder why the majority of event professionals intend to utilize hybrid as their go-to format once in-person events resume. Our community recently took part in a poll on LinkedIn and discovered that the majority are planning to host virtual events (38 percent) or hybrid events (38%) and only 6% are planning to produce in-person only soon. Hybrid events offer flexibility while helping to ensure compliance with the local regulations for health and safety. greater intimacy in-person events.

In this piece, we'll talk about the characteristics of an event hybrid and what we can take a look at some of the most successful hybrid events in 2022.

Let's take a dive!

What does a hybrid event appear like?

An event that is hybrid is a main event that offers two distinct and yet interconnected experiences. The connection shared between the in-person and online attendees makes for the event content. The hybrid method can complement the event format, which includes trade shows, conferences, meetings, or seminars.

• Live event and on-demand video content. Live content can function as the live broadcast on television. Event planners can upload recorded video that guests can view on-demand at any time.
• Polls and Live Q&As. Polls and live Q&A help remote audiences get the impression that they are inside the room and have speakers and can participate just as effectively as an in-person attendee can.
• Breakout spaces. Streaming breakout sessions during the actual event will allow digital audiences to join in.
• Tools for networking. Chat functionality, video, profile creation as well as 1-1 meetings help in-person and digital audience members meet.

The most successful hybrids of 2022.

Now that you know something about hybrid events, how can create a successful one? Here's a look at some of the most successful hybrid events that have yet to motivate you to get your hybrid event moving.

 Inbound 2022

INBOUND, powered by HubSpot INBOUND, powered by HubSpot, brings together experts from across the globe who are experts in sales, marketing as well as customer satisfaction and revenue operations. Their first ever hybrid conference will kick in September 6th and runs through 9th, 2022.

In-person as well as virtual tickets available, INBOUND is ensuring that viewers who are not in the city will enjoy a dedicated experience of their own.

Virtual attendees can get access to exclusive "Digital Only" special content designed exclusively for virtual ticket holders. The content on demand will be available for one year and accessible in 24 hours from the final day of the festival. In addition, all viewers will be able to connect within the Inbound community for meeting ups, social gatherings and chats.

When it comes to events that are hybrid, the presence of a community is crucial for an hybrid to be successful.

 B2B Summit North America

B2B Summit North America is the most prestigious event for B2B managers and sales executives to help empower their strategies for business. The hybrid event took place on the 2nd of May 2022 at Austin, Texas and featured breakout sessions, connections with peers, as well as inspiring keynote speeches for every participant and attendee regardless of location.

For those they participated virtually they offered a guiding introduction to the platform. This was not just to make sure that attendees felt comfortable navigating the event as well as to assist participants maximize the experience. It also included an online marketplace for sponsors with collateral for sponsors as well as the opportunity to engage were available. In-person participants can enjoy private 1:1 sessions with experienced analysts provide a chance to talk about top business issues among many other benefits.

The audience from remote locations wants everything the event can provide. By putting content in the same place to encourage engagement from sponsors as well as, obviously, making sponsors happy.

 Gainsight The Pulse Everywhere 2022

Gainsight's Pulse Everywhere kicks off its next event hybrid on August 17th at the Moscone Center in San Francisco. This seasoned hybrid event provides the option of both virtual and in-person ticket choices. Every ticket holder will have access to the most recent research on customer experience communities, customer satisfaction, as well as the top trends to watch. The event will jam packed with knowledge to assist their participants understand best practices and strategies to create top-quality customer experience.

Plan your virtual networking activities to replicate the in the moment conversations that happen during in-person gatherings. In the event that you must convince your job that you must attend in-person you can download a simple template that you can download to demonstrate the importance of your event to the boss.

 #FinCon22

#FinCon22 launches their event experience in September Orlando, Florida. This digital marketing conference to help personal finance creators create content will go further for in-person networking. This year's FinCon will have a main hub at World Marriott Center that includes networking opportunities at meetups, lounges, exhibit booths with live roundtables and sessions, and much more. The majority of FinCon's event schedule is geared towards in-person attendees tickets holders with specific passes will have access to on-demand event content and recordings after the event ends.

When considering your occasion, ensure that you focus on features that promote connection between attendees who are in person as well as online. Also, think about how you can make money from the content you stream.

 Empower Conference

One of the first major hybrid conferences to take place in the past calendar year is Empower 21. In-person attendees and virtual ones are able to access a virtual conference platform. Attendees could interact with each other, view the agenda, speaker information as well as other information. In-person guests, security guidelines like mandatory masks as well as social distancing was in place.

This hybrid event proved that businesses can still hold successful and secure in-person events with the help of health standards. It is expected that the Empower Conference returns in-person to the Irving Convention Center on February 28th, 2022.

 TwitchCon

It would be no surprise if Twitch is the streaming online community for gamers, focused solely on virtual experiences. But, Twitch recognizes the importance of a mixed experience. For several years, TwitchCon featured live entertainment and music as well as panel discussions meetings and events, as well as tournaments. Through their website, which allows them for streaming content TwitchCon fans enjoy social interaction and seamless engagement with all live aspects of the event. TwitchCon is hosted at San Diego and is scheduled for the weekend of October 7 to 9, 2022.

 Apple's Exclusive Events

One of the most impressive examples of events that are hybrid is Apple Special Events. For as long as it's been recorded Special events hosted by Apple were streamed live to audiences around the globe introducing the latest Apple gadgets, tech, and more. In 2019, a crowd of 1,000 people and two million remote viewers tuned in to watch Tim Cook unveil products like an updated iPad, a refreshed Apple Watch, and the cutting-edge iPhone 11. Though hybrid has since increased to higher types of engagement with audiences, reaching 99.95 percent of a company's whole audience at a single event is no big deal.

 WEC Grapevine

One of the most important organizations for meeting and events has taken hybrid to the forefront in the year 2021. The trend is important to note. WEC Grapevine ran a 5 day in-person conference with more than 20 concurrent sessions, resulting in the total of 1739 people. This translates to 608 in-person and 1131 digital attendees. MPI determined to demonstrate how you can safely revive the business events and meetings. It was so successful, it also was launched with Las Vegas in June of 2021 offering both an on-site and digital experience. Both were 100% live, happening simultaneously and allowed attendees to take part as they wished for the event.

 Social Media Marketing World

An ideal hybrid event that is attended by influential social media users can be found at an event called the Social Media Marketing World event. In-person events are held at San Diego and offers high-quality information to motivate social media professionals featured on popular social media platforms. The virtual component allows for distant attendees to take part of the same information online. Registration is a clever process and allows attendees to choose multiple ticket tiers to maximize their reach. The tiers include 100% virtual, online video access, and unlimited access passes. The all-access option offers live streaming on-location access to every recording sessions, keynotes and much more.

When building your hybrid event, consider the different ticket options and tiers to target your audiences and help to create an event that is curated.

 The New Yorker Festival

The beloved New Yorker Festival is back to celebrate their annual festival of the latest news, political as well as film, literature, music, art, and pop culture. This year's event includes an array of virtual live-streamed events as well as in-person events across New York City. Furthermore, the New Yorker Festival includes tickets for "Dining In Events," that offers curated meals deliveries for those who attend throughout the five boroughs as well as an interactive conference hosted by those who cooked meals for the event.

When building out your next hybrid event make sure to include exclusive experiences that combine virtual connection as well as some face-to-face interaction.

Hybrid events FAQ

    What exactly is an event that is hybrid?    

Hybrid events are single event designed for two audiences to experience. The main feature of a hybrid event is the fact that both attendees share experiences connected to each other as well as event-related content via an online platform.                     What are some kinds of hybrid occasions?    

All events that are able to be hosted both on site and virtually, could be considered an hybrid event. Hybrid-type events can also be a great solution for attendees who can't attend in person because of health or safety reasons, have limited travel budget, or if the onsite venue capacity is limited.                     Why is hybrid event in the near future?    

Hybrid events of the future can host a live community in-person, while a large global audience will be able to take part via virtual. We are therefore looking at a primarily digital future where measuring the online behavioral data will create the benchmarks that will define the success of the event in the coming years.

Wrap around

Below are a few last thoughts to consider when putting together a hybrid event:

• Attendees in person will benefit by the experience aspect. Make sure to give exclusive, in-person experiences to attendees. Consider hiring musicians and live entertainment to enhance the physical aspect of the event.
• Empower attendees with multiple ticket options. Let attendees decide which way they'd like to take part. They will be not just more relaxed at the event, but potentially enhance their participation according to the method they select.
• Hire a production team. Working with a experienced AV professionals and event management companies can ensure an efficient execution as well as hybridization.
• There are no set rules. Hybrid calls for an endless amount of creativity. Be open to trying new things and expand on early learnings.

 The first version was published on September 13 2021. It was updated in May 18th, 2022.