Are you using screen recordings in your marketing yet? Here's the way to do it.
Utilizing screen recording software to assist your marketing efforts is an absolute game changer. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.
These videos are quick crisp, clear and sweet, meaning you'll be able to boost your presence on different channels without a huge budget for production.
Screen recordings enable you to present instead of describing to people what the service you offer is about. They're also a way of building rapport, problem-solving as well as bringing your message to life. However, without a professional editing process, screen recordings can appear sloppy and unprofessional even at their best.
In this blog, we'll offer tips and best practices so you can create eye-catching screencasts that will draw in the crowd you're trying to attract for your next goal.
In this article
- How do you start using screen recordings in your marketing?
- How do you cut and modify your screen recordings
- Six different ways to make use of screen recordings, and the reason why you should
- FAQs regarding screen recordings
- Connecting everything
How do you get started with screen recording in your advertising?
The public is visual, and they are looking for more video content. For instance, 31 percent of marketers declare that their top clients are more interested in video content over other media types.
At their core, screen recordings can be a powerful instrument that allows marketers to be more effective in communicating with the people they want to reach. They're cheap and easy to produce, it's no surprise they're making a regular component of video content used in marketing.
In 2022, 57% of video marketing companies created videos that were recorded on screen.
Improve user experience
Screen recordings allow clients to engage with you. It's usually easier for customers to look at a quick screen-based video rather than reading a ton of text and try and figure out what the product that you're selling.
Screenshots of screens can walk customers through the product's features or show users how to get the most value from the new features.
Personalize your message
Screen recordings seem more friendly as opposed to traditional voiceovers. They're more natural forms of communications and help establish rapport during customer training or onboarding with the existing customers. They are also easy to design and easy to personalize them for the clients.
These videos provide an insight inside the corporate world as well as an opportunity to show the fun side of your company.
Conserve the resources
Nearly all teams face constraints on bandwidth and budget. Screen recordings are an affordable way for your team to create branding-specific content and avoid encumbering your creative team by bringing in constant video-related requests.
Also, anyone from your sales reps to your customer service representatives is able to create on-brand products.
How do you modify and crop the screen recordings of your own
What are you able to do to capture your screen
- Start by clicking Get Started for Free. The next step is to login or sign up for an account free of charge.
- Now you can choose to record your screen starting from the beginning. Download the app or install it as a Chrome extension.
- To begin recording, on the Record button. To the left pick the option to capture your screen using the camera, or from both.
How to crop and edit screen recordings using Create
Here's how to get started:
- Upload, or choose the video you would like to alter. Choose a screen recording from your Create Library or create a new one.
- Make use of the Crop + Fit function to trim your videos. Frame your video using it using the Crop + Fit Tool to select an appropriate aspect ratio. You can then pinch it to move it around, or alter its scale.
- Preview, save and upload your cut video. Preview your video for a better understanding of how the video appears as you would like it to. Save it to your PC and upload it on the Create website.
6 ways to use screen recordings, as well as the reason that you need to
Screen recordings help to make your content more visual and engaging. Start your screen recordings by making use of these suggestions.
1. Product demos
Easy how-to videos can be a great way of showing clients your product's capabilities.
It is often more enjoyable watching the process of something rather than thinking about it in the written word-- 96 percent report having seen an explanation video to learn more about the service or product.
Make use of this function to post screen-based recordings specific to your product's website. Your customers will then get to know what your product does in their particular use.
Screen recordings can also be great for introducing a new feature by way of a short teaser video instead of requiring the audience to comprehend a written text. In this instance, Hootsuite is a social tool for managing media, Hootsuite regularly shares videos of teasers and demos on screen on Instagram.
2. Troubleshooting
Instead of depending on live chat, emails, or even telephone support, the customer service representatives could utilize screen recordings to present customers with visual explanations on how they can solve their particular issues. Support reps will be able to solve problems more effectively and customer satisfaction will improve.
To assist your customers in addressing common issues it is possible to replace the FAQ's written content by screen-based video.
Garrett Smith, the head of local SEO for GMB Gorilla Garrett Smith, GMB Gorilla's local SEO head, says that screen recordings help GMB Gorilla offer more effective technical assistance. "We make use of screen recordings to provide demonstrations on service when we set up our Google Business Profile for our customers. Similar to in the event of a need to investigate technical problems. It can help avoid repeated calls as customers will be able to check at the previous recordings on the same problem. "
3. Customer interviews
Marketers are able to use screen recording to capture customer comments as well as suggestions, comments and other ideas. Visual interviews offer advantages of allowing customers to use their screens to share and turning on their webcams to communicate with the interviewer.
This is more intimate than a basic phone or survey. There's another benefit in that the marketers are able to read customers' body language as well as facial expressions.
Teams can analyze videos' comments and may share important information with those involved.
4. Technical tutorials
SaaS.group
5. Sales enablement
Instead of selling cards that are generic or intro videos for product introductions Sales reps can make use of software for screen recording to make custom videos that highlight particular uses for the product.
Emily Brook, a senior marketing manager at The Influencer Marketing Factory She explains how using screen recording helps them present their products.
6. Walkthrough of Content
Screen recordings included inside your posts can aid in helping make your content more attractive to a wider audience. Some people may not be able to sit down and read the 3,000 words of step-by-step directions. Better to provide a the information in a video that is more concise and easy to understand the contents.
Marketing professionals could, for instance, make use of screen recording in the beginning of blogs to provide a brief overview of the blog's content.
Instead of making a series consisting of screens, how not record screen shots to ensure that the content on the products are brought to the screen?
Berenika Teter Berenika Teter, one of the SEO specialist for Klaus, explains her method of using screen recordings to highlight real-life scenarios for her viewers.
"When I was employed for Ingrid (a Delivery software) I used to record so-called "checkout teardowns" using a screen recording tool. It was a great way to explain our real-world scenarios we utilized to show our customers as I shared these videos through LinkedIn and later included them in our blog articles whenever the circumstances were appropriate."
Berenika Teter works as the SEO specialist for Klaus
Screen recording FAQs
- Is it possible to cut a screen-recorded film?
Yes, it is possible to edit and crop the screen recorded video. Depending on your chosen software and platform, you can save the screen recording onto your internet browser or edit it on the desktop with an application.
- What software do I need to edit screen recordings?
Then putting everything together
Screen recordings can help you create content that motivates viewers to act. Screen recordings can help you convert boring or complicated written descriptions into entertaining visually appealing material.
From product teasers to tutorial videos for resolving issues screen-based recordings allow users to place their customers first. Additionally, they're a way of making the most of your time and not relying on your designer or team of artists. Use these tips to the audience with their questions and provide useful information on how to, and foster relations with your audience.
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