Are you using screen recordings for your advertising yet? This is how.
Screen recording tools used in your marketing campaigns is a game changer. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.
They're sweet, short, and clear, meaning you're able to boost the visibility of your videos on various channels without spending a huge budget.
Screen recordings help you show instead of explaining to customers what your product stands for. Screen recordings are also an effective method of creating rapport, solving problems, and helping bring your message to life. But without effective editing, screen recordings can appear sloppy and unprofessional at most.
In this blog we'll provide some tips and the most effective practices to ensure you can make captivating screen-based recordings that will entice the audience you want to reach the next step.
In this article
- What are the reasons to start using screen recordings in your advertising?
- How do you cut and modify your screen recordings
- six ways you can use screen recordings, and the reasons you should
- FAQs regarding screen recordings
- The whole thing
What are the reasons to start using screen recording to promote your business?
Visual people want more videos --- 31% of marketers claim that their primary viewers seem to favor video content over other forms of media.
At their core, screen recordings are an incredibly versatile instrument that can help marketers communicate better with their intended audience. Since they're cost-effective and quick to make, it's no surprise they're increasingly a part of video marketing campaigns.
By 2022, 57% the video marketing companies created videos that were screen-recorded.
Improve user experience
Screen recordings can make it simpler to talk with your customers. It's generally easier for consumers to view a brief screen-based video than to read a plethora of text and try and determine what your service can be about.
Screen recordings of short duration can walk customers through their product questions or teach users how to make most of new features.
Individualize your communication
Screen recordings feel friendlier than traditional video voiceovers. They're more natural forms of voiceovers and are able to aid in building rapport with customers during initial onboarding, or in tutorials for current users. It's also easy to create which makes it easy to tailor them to users.
They offer a peak behind the corporate curtain and can be an opportunity to showcase the fun side of your company.
Reuse your resources
Most teams are faced with limitations on bandwidth and budget. Screen recordings offer a low-cost method for your team to make on-brand assets without bothering the creative team with endless video requests.
The process is also very easy. Anyone from your sales reps to your customer service team could create assets that are on brand.
How can you edit and crop the screen recording of yours
What can you do to record your screen
- Start by clicking Get Started for Free. Next, you'll need to log in or create a free account.
- Then you'll be able to begin recording your screen right off the bat Download the app or install it as a Chrome extension.
- To begin recording Click open Record. To the left select whether you wish to capture your screen using your camera or both.
How can I crop and modify screen recordings with Create
Here's the best way to start:
- Upload or select the screen you wish to modify. Select a screen record from the Create Library, or upload a brand new video.
- Use the Crop + Fit feature to crop your video. Frame your video using the Crop + Fit tool, and choose the right aspect ratio. After that, you can pinch the video to move it or change the size.
- Preview, save, and share your cropped video. Preview your video to make sure that it appears perfect. Save it to your desktop or upload it to Create.
There are 6 methods to utilize screen recordings, and the reasons you need to
Screen recordings can help make your material more visually engaging. Jump start your screen recordings with these suggestions.
1. Product demos
Easy how-to videos can be a great method of showing your customers the product in action.
The majority of people prefer seeing how something works instead of trying to conceptualize it through a text-The average of 96 percent claim to have seen an explanation video in order to know more about a product or service.
Tap into this preference to share screen recordings that are specific to your product on your site. The customers will then be able to see what your product does for the specific application they are looking for.
Screen recordings can be an excellent way to present an exciting new feature using the use of a brief teaser video instead of getting your audience to interpret the meaning of a written. In particular, Hootsuite, a social media management tool Hootsuite regularly posts videos of screen demos and teasers on Instagram.
2. Troubleshooting
Instead of using live chat, email, or telephone support, customer service reps might use screen recording to provide customers with visual explanations on how they can solve their particular issues. Support reps will likely solve issues faster and customers' satisfaction will improve.
For customers to help them solve their frequently asked questions, it is possible to swap out your written FAQ section to video screencasts.
Garrett Smith, the head of local SEO for GMB Gorilla explains that screen recordings can help to provide better technical assistance. "We use screen recordings to demonstrate our services whenever we set up a Google Business Profile for our customers. The same is true to help troubleshoot technical issues. This helps avoid repeat request because the client can go back to the earlier recording for the same problem."
3. Customer interviews
Marketers may use screen recordings to gather feedback from customers, complaints and feedback. The visual interview has an advantage in that customers can share their screens and turn on their webcams to communicate with the interviewer.
This is more intimate than a telephone call or simple survey. It also has another benefit in that marketers can read customer's body language as well as facial expressions.
Teams can analyze the feedback from the video clip and then share the key data with the other stakeholders.
4. Technical tutorials
"You are able to write the perfect text-based tutorial, however, it's not the same as seeing someone walk you step-by-step through the entire process speaking directly to you. This is more authentic and easy to comprehend and absorb. These recordings can be repurposed to create social media posts, or product documentation." Tomas Laurinavicius, growth manager at SaaS.group
5. Sales enablement
Instead of sales cards that are generic or videos introducing the product sales representatives can make use of screen recording software to provide custom videos about specific uses for the product.
Emily Brook, a senior marketing manager for The Influencer Marketing Factory explains how using screen recordings helps the team present their product.
6. Walkthrough of Content
Utilizing screen recordings within your posts can make your content be more appealing to an even larger audience. It is possible that people don't have enough time to go through a 3000-word steps-by-step instructions. It is better to have an easier video overview of the content.
Marketing professionals could, for instance, use screen recordings in the beginning of blogs as a short visual summary of the written content.
Instead of presenting a set of images, why not use screen recordings in order to bring product-focused content to life?
Berenika Teter Berenika Teter, the SEO specialist at Klaus, explains her method of using screen recordings to highlight real-life examples to her audience.
"When I worked for Ingrid (a delivery checkout software) I would make the so-called "checkout teardowns" by using a screen-recording tool. It really helped me explain the real-world examples we used to show our customers because I shared the videos on LinkedIn and included them in our blog posts when they were appropriate for the circumstances."
Berenika Teter is the SEO specialist with Klaus
FAQs about screen recordings
- Is it possible to cut a screen-recorded video?
Yes, you can cut and edit screen recordings video. In accordance with the program you select it is possible to save the screen recordings to your internet browser or modify it using an application for desktops.
- What software can I use to edit screen recordings?
Then putting it all together
Screen recordings help create content that sparks action. They're a way of turning difficult topics or dull written explanations into fun and entertaining visual material.
From product teasers to video tutorials for troubleshooting issues Screen recordings can help you make sure that your viewers are the first priority. It's also a method of maximising your budget without relying on your design or creative team. Remember these suggestions to answer your customers' queries, give helpful resources, and nurture relations with your customers.