Announcement: SEPA Direct Debit Payments Refresh --

Apr 27, 2023

If you're selling software across the world It is essential to offer your customers payment options which are recognizable andconvenient to them. This reduces the friction of buying experience and leads to increased customer acquisition and the revenue.

Helps sellers achieve this through a range of payment methods. One such payment method -- one of the most widely used in the European Union -- is SEPA Direct Debit. It not only assists in facilitating payments between countries within the EU however, it also can reduce the risk of payment transactions that fail.

With 's innovative SEPA Direct Debit features that allow sellers to not only collect payments within the SEPA region, but they also have access to chargeback management and can provide refunds through the application.

What exactly is SEPA Direct Debit and how does it Function?

SEPA (Single EURO payments Area) can be described as a network that is used to make transactions in the EU as well as a handful of other countries which allows both business and consumers to pay for euro transactions in cash via credit transfer and/or direct debit to anywhere within the SEPA area.

Anyone within the SEPA area can perform direct debit transactions in Euros regardless of which currency the local bank account is held in. It reduces expenses and simplifies transactions related to international transactions.

 checkout screen showing SEPA direct debit payments options

When you make a SEPA Direct Debit transaction, purchasers are sending money via a bank-to-bank transferwhich is similar to ACH (Automated Clearing House) in North America. Usually, this clears within 2-5 business days and allows for easy, unobtrusive payments for both businesses and individuals.

Why Should I Use SEPA Direct Debit?

Because SEPA serves over 529 million people Any business that is seeking to increase their global presence is remiss to not offer SEPA transactions to their potential customers.

To use SEPA Direct Debit with , sellers simply need to put in a request within the support portal after which, within two working days, the transaction will be available on their storefront.

The process of collecting payment from customers is the same as any other transaction. Customers can use SEPA Direct Debit will be visible if they reside located in one of the regions, as detailed in our document. The customer selects the method of payment, enter their information, and they're good to complete the payment.

 checkout screen with price and SEPA direct debit payment information

It's not just easy to set up SEPA Direct Debit through the seller's portal however, it also provides a number of advantages to sellers looking to grow their business in the global market:

  • A wider reach that includes more than 5 million potential customers across the EU.
  • Increased conversion rate by making shopping easier for European customers, since only a quarter of European customers have credit cards.
  • The reduction in failures to pay is because of the bank-tobank connection with SEPA Direct Debit.
  • Improved retention through the elimination of failed payments caused by credit card expiration or cancellation.