A guide to using Pinterest to promote your business

With a fantastic product on hands and a fantastic store marketing is the one obstacle in the way of increasing sales. If you're looking to connect with new clients or encourage existing ones to make another purchase, Pinterest provides a great possibility for your business.

Pinterest provides a visually search engine to find inspiration for food, recipes, home and fashion motivation, and so on. Their mission is to bring anyone the ability to design a a life they love.

With billions of Pins available on Pinterest, you'll always find ways to inspire you. As you find Pins you enjoy, add the pins to boards so that you can keep your ideas organized and simple to locate. You can also make Pins to share your thoughts with other people on Pinterest. Let's examine how Pinterest is an excellent online marketing tool, and learn ways to use it to your advantage.

The reason to use Shopping on Pinterest?

There are many ways to advertise your business online, from email to social media, paid ads as well as more. So why make Pinterest a element of your marketing strategy?

There are over 400 million active monthly users on Pinterest. Within the U.S. only, Pinterest reaches 37% of U.S. internet users each month. (1) The Pinners (Pinterest members) have created more than 7 billion Pinterest boards and saved over 330 billion Pins each month. (2)

However, the most important thing is that shopping is an essential pastime for Pinners.

There's a reason the shopping experience is different online with Pinterest. Pinterest allows similar browsing and discovery you're used to experiencing in your daily life.

Nine out of ten people who use Pinterest every week agree that it enhances their shopping experiences. (3)

For people on Pinterest shopping has become an everyday thing.

If they come across something they love, they spend and buy more. The users of Pinterest invest two times more per month than people on other platforms. (4) Weekly Pinners are seven times more likely affirm they believe that Pinterest will be the top most powerful site in their purchasing experience, when compared with the social media websites. (5)

How can you market your products using Pinterest?

1. Set up shop

When you upload your product catalog, the items will be displayed in a natural way on all the websites where customers are likely to buy, such as Shop by searching, Shop from Pins, Shop your Board and much more.

It also enables installation of the Pinterest tag, which measures the results of your campaigns and allows you to take advantage of advertising solutions for greater control, influence, and reach.

By using this extension, you are able to:

• Make sure your site is claimed:Ensure your brand name is displayed on each Pin users create on your website.
• Upload your catalog on Pinterest: Let shoppers browse your products on Pinterest shop.
• The"Save to Pinterest" button: Let customers create complete-featured pins with your items.
• Install the Pinterest tag track the events that occur and convert them.

Once you upload your catalog and add the tag, you've now set the shop up on Pinterest and can get access to the entire assortment of options for buying.

2. Advertise effectively

Investing a little money into your most popular Pins or in promoting an upcoming occasion or new product could be an effective strategy to turn views into sales. There are many ad formats and options you could leverage, including:

• Shopping ads: Reach shoppers when they're most likely. The ads for shopping include useful information like pricing, product availability and product reviews. Shopping ads now appear across a variety of shopping platforms on Pinterest (e.g. visual search).
• Collections advertisements: This immersive format makes use of slideshows and videos to assist shoppers in shopping similar products. They're great for building bigger baskets since they allow people to locate more of the items they want to buy.
• Automatic solutions: Set it and forget about it. With Automatic Bidding, Pinterest will constantly adjust your bids over time to deliver the maximum amount of conversions to your budget. With Campaign Budgets, setup is simpler than it has ever been and you'll receive better results and more effectively.
• Dynamic retargeting: Find customers who are constantly thinking about your product and simply need a reminder. Retargeting is according to what users looked for on your site or by what's on their shopping cart.

Whatever method you pick, make sure you be sure to take time to think about your objectives, budget and audience. Are you looking to increase visitors to your site or gain email subscribers or convert clients? What is the amount you would like to invest every day? Do you want to display the ad in accordance with certain genders, locations or even interests? These factors all play a an important role in the effectiveness of the ad.

Do you need some help? Pinterest offers a comprehensive overview of the process of creating Pinterest ads.

3. Join with the Verified Merchant Program

Shoppers love shopping with companies they have confidence in. People on Pinterest are nearly 50percent more likely to be open to trying new brands. (6) If they discover a brand that they enjoy, they're more loyal.

The Verified Merchant Program assists shoppers to discover and purchase from verified brands. It's free to join and helps your company be noticed.

Benefits of key importance comprise:

• A unique badge for your profile, as well as on your product pins that show your brand was checked. The shoppers will be able to see your attention as they choose what to buy, just the way they would at their local store.
• Enhanced product distribution across retail spaces and other experiences. It puts your product before people who are looking for new brands.
• Access to exclusive features like the details of your retailer, to show your company's values and also the communities you represent. Values-based shopping has never been more important to customers. Gen Z, for example will pay 60% more for green products. (7)
• The cost to join is free. For you to apply, your account should:
• Be sure to follow the Pinterest Guidelines for Merchants. Guidelines
• Are you able to connect your catalog
• Have you installed the Pinterest tag in place

4. It is easy for other people to distribute your material

It is also important to need to make it as simple as you can for your site's visitors and customers to share the content on your site with their Pinterest accounts. Add an "Pin It" button on your website and they can share everything including infographics and products, outfit inspiration, and recipes. This is an excellent way to reach new audiences without spending any money.

5. Grow your business with a no-cost ads consultation

If you're just beginning to learn about Pinterest Ads, you might qualify for customized, personal campaign assistance. Learn our most effective tips for expand your business by utilizing innovative strategies, tips for campaigns and much more through clicking here.

Get the most out of Pinterest

With a little work and perseverance, you will be successful on Pinterest. Make sure you create relevant and informative content, creating attractive images and videos, as well as improving your Pins for the right keywords to ensure you're well on your way.

1. (ComScore, US, Aug 2021)
2. (Pinterest Global analysis, Sept 2021) and also searched over 5B (Pinterest, Global analysis, Apr 2021)
3. Source: Reach3, US, The Retail & CPG Way to Purchase the weekly Pinterest people who have saved Retail and CPG content in comparison to people who use other platforms, August 2021.
4. Source: Dynata, US, 2021 shopping in fashion and beauty for weekly Pinterest users and users on other platforms in April 2021.
5. Source: Reach3, US, The Retail & CPG Path to Purchase among daily Pinterest members who store Retail and CPG content in comparison to people who use other platforms, August 2021.
6. Source: Dynata for Pinterest, Research study on shoppers who utilize Pinterest weekly for makeup and fashion, in comparison to people who don't use Pinterest. US in April 2021.
7. Source Pinterest: The Pinterest internal US data, January -December 2020