9 methods to utilize screen-recorded videos to communicate better in the workplace

85percent Of employees are not engaged or disengaged in their jobs.

Fortunately, video communications can save the day

Let's take you through 9 ways to utilize video to better engage your teams and teach you how to create these videos with an easy screen recorder.

First, what is Screen Recorder?

It's a handy tool for quickly sharing your ideas with your colleagues or clients without the need to write (and edit) lengthy paragraphs to explain the details of something.

There's no need to be concerned about taking precise images and marking them with a marker with specific information. Instead, you can simply guide users through the steps using a screen recording and your audio narration.

9 ways to communicate better with recorded video

Screen-recorded video adds a sense of authenticity to your communications by capturing your facial expressions, tone, and other non-verbal cues which in turn help creating a sense of connection with your employees and minimising any confusion that may arise solely from the text.

Utilize these videos to help with all types of internal communications such as sharing reports of performance, presentations, training content, and a lot more:

1. Executive messages

77 percent of unhappy employees say they would feel more engaged by receiving a consistent frequency of communications from their bosses, such as reports on operations and from the C-suite explaining why the decisions are taken.

However, management often limits their updates to quarterly town halls, long emails, and official announcements. They're not enough to get employees' trust and even less get them involved.

Screen-recorded video are a intermediary between the C-suite and other employees. Quick and easy to capture, these video are more authentic and less written, allowing leaders to build trust with their employees quickly and develop a loyal staff.

"Being video-first and visual in your workplace communication can be a potent antidote. This will force you to shed the veil and protect yourself from the written or edited communications."

2. New welcome messages for employees

50% of newly hired employees have plans to leave soon- simply because of a inadequate onboarding that leaves people feeling unconnected.

Uninteresting presentations that highlight the company's philosophy and mission do not help to entice new employees.

Screen-recorded welcome video clips provide a wonderful solution. They capture the excitement you feel of having the new employee to join your team without needing to make time available for another Zoom meeting. In addition, since these videos are shown to you, they can also:

• You can do a fantastic job of making employees feel comfortable
• Help you and your colleagues build rapport with the newcomer right out of the gate.

Here's a case study with Maddie Diaz, Senior Demand Generation Specialist at , created the video below to introduce herself to the marketing team.

3. Employees onboarding

Here's an EMS Interactive training video which gives the quiz takers points based on their answers:

4. Product walkthroughs

Teams must have a clear grasp of your product's unique value proposition before they can advertise and promote the product.

Producing snackable feature films can be a great way of going deeper into explaining an item than a video demo by itself can.

• Scale product education
• All content should be easy to find

5. Process walkthroughs and instructions

Do you know these " Hey, so what's next?" messages? They indicate your employees don't know the full extent of your workflow.

Actually, just 4 in 10 employees who work remotely or in hybrid settings say they clearly know the expectations they must meet on the job.

Screen-recorded walkthroughs of process are useful assets for setting clear job expectations. Then, encourage sales, marketing support, product and other departments to make them available to their employees, breaking down the following sections:

• Methods for example using specific tools, file an employee's pay, and access within internal databases.
• Workflows -- What tasks take place first, next, and third; who is responsible for what, and to whom they'll give the ball to in the next.
• Team communications -- When is it okay to call meetings and when is it appropriate to make screen-recorded recordings, and the steps to create the videos.

It is also possible to assist employees with simple technical issues through troubleshooting video tutorials, in addition to answering often requested questions.

The best part? Screen-recorded videos are efficient for laying out processes for external contractors too. As an example, Shopify uses payment process walkthroughs in order to decrease the back-and-forth among management and freelancers about getting the money.

6. Timely training

50% of employees who participated in the TalentLMS study report being unsatisfied with their training program because the training content doesn't really matter to them. As it's unimportant, employees tend to lose 50-80% of instruction within 2 days.

How can we solve this problem?

Because of the instant application, the message is also far better retained than when employees are forced to sit through a helpful but irrelevant-in-the-moment training workshop.

"Having a platform like that can house the single source of truth [let's] let us use it to push a link or embed code and incorporate it into our training, but still switch it back out with no links or embed code changing which has helped us numerous times over the last few years."

In addition, with the help of thorough video analytics, you'll be able to monitor the engagement of your content to measure the success of your training program.

7. Sales enablement training

Between prospecting, doing cold outreach as well as closing deals there's a lot of opportunity for sales training emails to be tossed into the inboxes of busy reps. The same-sized workshops that fit in between busy schedules don't see much retention as well.

Contrarily, distributing one-on-one sales training in video format can be a great approach to improve acceptance and enhance the performance of your team. You can record different sales enablement videos sharing:

• Market intelligence: Communicate market analysis, brand messaging updates, as well as briefs on leads that are coming in with bite-sized videos.
• Ideal buyer profiles: Go further than what a basic customer persona pdf. Instruct reps to discuss the specifics of what appeals to ideal buyers, their challenges through the sales cycle and so on.
• new sales playbooks and frameworks Screen recording is a great way to give feedback regarding playbooks you've created. Once you're done, pack your steps into short videos that encourage adoption.

8. Management of projects

"New project, more meetings Wow, how exciting!" nobody has ever.

However, project meetings are the most common kind of meetings employees attend.

But replacing them with screen-recorded videos explaining the how, what is, and why of projects can be sure to save time for all parties involved. Think of it this way:

• Project managers can share objectives and other details of the project, as well as comments on their own schedules.
• The team members are able to go through project videos at their pace and not have to yawn throughout meetings.
• Participants can also make short videos from their browsers to share progress updates.

Pro suggestion: Organize videos sharing the goals of your project and their results according to campaign name in your video library. This way, you'll have an easy to follow record of every campaign's "why" as well as the results they drove.

9. Team update and report

Team updates can easily fall through chat threads and email archives -- and some team members may not even receive the updates completely.

Video-recorded updates, on the contrary, are difficult to miss. If they are organized according to groups, projects, or topic in the video library, they become easily searchable too. A different idea is sharing your screen to record performances reports.

Based on the person who is watching the video, team members or stakeholders, grant the user permission to access, leave comments, or control specific folders of video. Also, you can disallow public comments, if you need to.

Record employee messages videos as soon as possible

Remember, screen-recorded video messages show your true feelings superior to written messages.

These videos are also helpful in closing the gap in communication between leaders and employees. If you're looking for a simple software to create these videos, we'd recommend our complimentary Recorder. You can simply enable it in your web browser and begin recording from the beginning.