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9 Black template email for Friday designed to turn a holiday profit |

Jun 7, 2023

To turn a profit this holiday season, get these 9 Black Friday and Cyber Monday email templates. The copy is primed and waiting for you to modify.

You're gearing up for the holiday season (is this the right time to start?) and you're planning out your promotional events for the holidays.

In the end, it's the time to sell.

First, let's cover a couple key pieces to incorporate in your email marketing strategy, then dive into the Black Friday email templates.

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What is the key to a successful Black Friday email?

To simplify things, I'll refer to Black Friday and Cyber Monday in the same way, as our strategies and templates apply to both. Naturally, you can modify our strategies based on the specific campaign you're running for your holiday.

After that caveat is out of the way, let's talk Black Friday email. The content of your Black Friday emails won't see the sunlight if you lack a compelling subject line.

It's challenging enough to get people to open the email you send at the end of a normal day.

After all, 47% of email recipients read their email based on the subject line alone.

It's even more competitive on Black Friday and Cyber Monday as 116.5 million emails and the equivalent of 106 million emails are sent, respectively.

Use, for instance, the concept of scarcity or urgency in your subject line to entice recipients to open their emails as in the On 's "Last Chance: Sprint for Gifts" subject line:

Another tactic is to surprise your audience with a gift like in Mod" 's "A small present to help make you more prepared to be Mod"" Subject line.

In addition, as On and Mod" use it, you may use an emoji within your subject line to boost the number of people who will be interested in your message.

If you're thinking that emojis aren't appropriate to incorporate into the subject lines of your Black Friday email subject lines Consider this:

Companies that include emoji in subject lines can have as high as 56% greater open rate compared to companies that do not.

Why not take advantage of the light-hearted spirit and try with a festive emoji that will make you smile?

Either way, once you have your readers access your email and open it, the fight has been won. Truly.

The second key element that will create the Black Friday email campaign a great success is having a clearly stated call-to action (CTA).

Make it clear what the email recipient should take next. Simple "shop today" CTA that stands out from your other email should suffice for your holiday emails.

You can check out any number of Black Friday and Cyber Monday emails and the CTA does not differ much in any way.

Plae , for instance, uses an obvious green "SHOP Now" CTA at the bottom of the Black Friday email.

Additionally, Baggu has a large "SHOP now" CTA that extends across the width of its Black Friday email design.

If you want to try a different approach take a look at Rapha  as it comes with an attractive pink "SHOP The Sale" CTA that pops nicely against the black background.

The idea is clear. Create your CTA as obvious as you can.

Additionally, you should also consider that your Black Friday and Cyber Monday emails may also include an GIF if you want to add a little festive flair to your email contents.

In all reality, 700 million people utilize GIFs each day and Giphy offers a staggering 10 billion GIFS daily. The fact that people love GIFs is an understatement.

The message doesn't need to be anything elaborate, either. This straightforward GIF in the middle of an Black Friday email that I received from BabyCenter in the year of 2019 will make the world aware of its CTA while spreading holiday joy.

GIFs aren't the only thing, but the most important lesson is:

Include a compelling subject line, a strong and concise CTA, and (optional) GIF in your Black Friday email campaign.

"Anticipation" Black Friday and Cyber Monday emails

Nothing is more satisfying than creating anticipation and excitement about your company.

Another way of doing that is to generate excitement about your specials in the emails leading up to the Black Friday and Cyber Monday offers.

As in, send emails well prior to your holiday discount days and consider starting your Black Friday sale in the weeks leading up to Black Friday.

Why? Most people aren't going to sit around waiting to Black Friday.

Particularly when it comes to shopping online, which is triggered through email marketing campaigns.

Even on Thanksgiving, shoppers purchase nearly as many items online through email marketing campaigns as on actual Black Friday. In addition, click-through and open rate are typically higher prior to when Black Friday weekend hits.

Type #1. The enigmatic announcement template

Hey [first name],

Something exciting is brewing, and it's headed your way.

I can't say much more than that.

Apart from that, other than that, I know that you'll love it.

Keep your eyes on the horizon this week.

(And yes, it's better over your usual Black Friday deal.)

I'll keep you informed of the most recent happenings here at [brand namebrand name]!

So excited,
      [your name]                                    Copy to clipboard

Type #2. All you require email template

Hey, [first nameHey, [first name

Yes, it's that time of the year.

Do you like or dislike the Christmas season But, you'll make it through this.

(We all need this reminder, especially this time of year, am I right?)

To help make your life more easy, this isn't another email pushing a Black Friday deal.

The email reassures you we have everything you need to resolve your the issueresolve the problem.

Particularly this year, I want to make sure your brand helps the most.

By giving you all the information you require to solve your the problem.

Truly.

Here's what we've got to offer you:

  • If you're having trouble with [problem], we offer you our product.
  • If you're experiencing [problem] If you're having trouble, we'll provide the product.
  • If you're experiencing [problem], we offer you the [product].
  • If you're facing problems If you're having trouble, we'll provide the product.
  • If you're facing problems We can help you with the [product].

(Yes, we're still offering the traditional Black Friday deal [timeframe] on everything, so keep on your watch for discounts details.)

If one of these options still does not meet your needs, just hit the reply button and we'll work it out.

We can do it as well as because we would like to.

We could all do with an extra helping hand right about now.

We are here for you.
      [your name]                                    Copy the clipboard to your computer

Type #3. The template for product recommendations email

Hey, [first nameHey, [first name

Just thought we'd help make things a little easier to shop (online) during the holiday season.

As a fan of [product], we believe that you'll love the following:

  • [product]
  • [product]
  • [product]

If you're trying to solve a the issue], these resources will help you with that.

Of course, we'll join with the Black Friday and Cyber Monday discount party by giving discounts on the products.

We'll send it over to you within the timeframe.

So, be on the lookout for our best offer of this year!

Here to help,
      [your name]                                    Copy the clipboard to your computer

"Sense of urgency" Black Friday and Cyber Monday email messages

You'll likely see a ton of these messages in your inbox as Black Friday and Cyber Monday are around, but there's also good reason to do this.

It works.

Basically, the more limited your products are in their scope, the more appealing and at-tuned to your audience.

If you want to get an unforgettable view of how this backend psychology works, look no further than the fabled cookie jar study , where 200 people were asked to evaluate cookies. 10 cookies were placed in one jar, and two put in a different (of the same cookie obviously).

As you'd guess, cookies from the two-cookie jar were rated 2x higher than the 10-cookie jar.

How can you create a sense of scarcity and of urgency into your holiday emails?

If it's a special discount, timeframe or stock, our next series of Cyber Monday and Black Friday email templates are created to evoke the fear of not being missed in the process (FOMO).

Pro-tip: Combine these templates with countdown times and/or an inventory counters on your landing pages as well as eCommerce product pages to create more FOMO.

Type #4. It is a simple FOMO email template

Hey, [first name]

To assist you in avoiding FOMO To help you avoid FOMO, I'll make it super straightforward.

These are the best deals this year.

In the [timeframe], we'll be giving you [discount] as our 2020 Black Friday deal.

Which means, if you're seeking to resolve a issue], you'll want to make use of this discount to gain access to:

  • [product category]
  • [product category]
  • [product category]
  • [product category]

If you're wondering what you should buy the product is, it's currently until [date].

Here's to [solving the issue] (at a major limited-time discount)!

[CTA]

Cheers,
      [your name]                                    Copy to clipboard

Type #5. The straightforward discount email template

Hey, [first name]

Our best Black Friday deal is here exclusively for our customers!

Beginning today and through [date], we're giving the opportunity to get a discount off our [products].

Use discount code [discountwhen you check out to get your instant discount.

If you (or someone you know) struggles with [problem], now is the moment to address the issue (at the price of a one-time offer).

[CTA]

Thank you for your support. Black Friday!
      [your name]                                    Copy to clipboard

Type #6. Last chance email template

Hey [first name]

We'll remind you that it's the last chance to avail our discount.

We are closing our Black Friday sale ends on [date].

If you're looking to [solve problem], you may do so at an [offer] prior to [timeframethe [date].

That means [discount] until the sale closes on the date specified for

  • [product category]
  • [product category]
  • [product category]
  • [product category]

Don't be a victim of our largest discount for the entire year if looking to [desired result].
      [CTA]

Cheers,

[your name]
      [script box end]                                    Copy the clipboard to your computer

7. The template for scarcity emails

Hey [first name],

Just a quick heads up:

Only [a limited amount] [product] left at the Black Friday sale at a discounted priceBlack Friday sale.

If you're someone who struggles with [problem], don't skip this Black Friday deal that could be a real solution.

(And at a heavy discount, is there a better time than now?)

If you're contemplating about joining/purchasing [product], I'd hop onto it before the final [product] has been purchased.

[CTA]

Don't wait!
      [your name]                                    Copy to clipboard

"Follow-up reward" Black Friday and Cyber Monday email messages

Our last set emails for Cyber Monday and Black Friday emails is designed to complete the sale.

When you remind your clients yet again to make use of their Black Friday deals, and layering on yet one more incentive just before when the Black Friday sale ends, this is another incentive to take action immediately.

If you're worried that you're overdoing the task by sending out additional reminders to the course of your Black Friday email marketing campaign take a second look.

If you want to get an answer, follow-up emails typically get a better response rate than the initial email.

In fact, one study saw an 18% response rate for the initial mailer, 13% to the fourth follow-up email, and an astounding 27% to the sixth.

Furthermore, sending more follow-up emails is known to triple your reply rate .

In essence, if you're hoping for a response from your subscribers, it's most likely happening through subsequent messages. Therefore, don't overlook an opportunity to add a couple more enticing messages in you Black Friday email marketing campaign.

Type #8. The contest email template

Hey [first name,

We've got an exciting announcement for our readers:

The first [number] people who purchase our [product] will enter the chance to win a [prize].

What fun!

Also, you can take advantage of the Black Friday discount [code] to receive an additional discountof] 5% off.

We opted to sprinkle an extra jolly cheer to the mix for this year since... it's been a good year. this has been a kind of year.

[CTA]

Best of luck!
      [your name]                                    Copy the clipboard to your computer

Type #9. The loyal customer email template

Hey, [first name],

It's a very simple email just to thank you.

Thanks for who you are and for believing in me to assist you solve your problem.

To show my gratitude, I want to gift you with a little gift.

Beginning at [date], you can get an additional [discount] on the [products].

There are no conditions. Use access discount code when you check out to redeem your gift.

Just a way to truly thank you for allowing me to thrive in my mission to help [solve problem].

If there's anything I can assist you in making your life better contact me.

[CTA]

Gratefully,
      [your name]                                    Copy and paste to clipboard

Increase you sales during Black Friday and Cyber Monday

With 93.2 million customers who purchased an online purchase during Black Friday last year, you shouldn't be hesitant to join the Black Friday sale frenzy and increase awareness of your business's offerings with an effective holiday-themed email marketing campaign.

Especially this year, when the swine flu epidemic weakened in-person shopping experiences.

To create a profitable holiday-themed email marketing campaign, you must follow these Black Friday email tips and templates:

Use a catchy subject line and a powerful CTA, and even some holiday-themed flair by using an animated GIF in the Black Friday email designs.

Make use of the "anticipation" mail templates in order to create enthusiasm and hype around your brand.

Utilize the "sense of urgency" templates for emails to create demand for your products and nudge your customers to purchase immediately.

Make use of our "follow-up incentive" email templates to remind subscribers of the date that you'll be able to announce when your Black Friday sale ends and incentivize loyal customers.

May you write the best Black Friday emails, and enjoy a huge Black Friday sale and beyond.

P.S. : Still missing an email service provider to creating your Black Friday and Cyber Monday emails? Give a try for free.