7 Strategies to personalize automated mailings according to the behavior of Subscribers

In this age of personalization marketing, a one-size-fits-all approach of email marketing doesn't make sense anymore. Businesses and email marketers that use e-commerce usually contain a large amount of data about their customers, however they mostly fail to use this information to its full advantages. Since more businesses are using emails for marketing, it's vital to ensure that as an email marketing professional you come up with new ways to ensure that your customers are well-engaged.

In the past, making use of the "first name" of subscribers within the email was thought as an effective strategies to increase conversion. Sending subscribers timely, behavioral emails that are relevant to their interests is crucial to ensure they are interested in your company.

Automating and personalization, used in conjunction, can be a boon to. A research study shows that, according to Experian, companies who personalize their marketing communications have increased by 27% on individual click rates, and 11percent higher open rates than those that are not personalized. In addition, the report states that trigger emails result in more than 624% improvement for conversion to the same amount of messages as "batch blast" emails.

When you are creating custom-designed campaigns to promote your store's email marketing, it's essential to follow few simple and advanced techniques for managing the efficiency of your email campaigns.

 Do your best to prepare yourself for the appropriate questions

To send automated email messages, you need to gather the data of your clients. One way to do this is by asking your customers to choose particular preferences which will aid in the separation of information. If your customers sign up for your email newsletter, inquire about the reason for choosing your email messages. Your responses can provide insight that can lead to the sending of specific and pertinent email messages.

Here's an example an email sent out by Marisa Murgatroyd, Founder of Live Your Message. In the email she enlists email recipients to fill out a brief survey that will enable her to group people by their interests, and send them the only emails that will be the most relevant for the people they are.

Build Personalities of Customers

After you have received the responses of your customers After you have received their responses, create personal profiles of your clients from the data you've collected. When you understand your customer as well as your subscribers to emails, it allows you to design customized experiences for the subscribers. This can help provide your customers with the best experience possible and an experience that is more specific.

Consider Time and Location

Examine your emails in relation to location and time so that you can determine the most efficient method for you. Certain times of day prove to be better for email delivery . Your customers may be scattered all over the globe in various time zones. Therefore, it is necessary that you cater to all of them. Some customers will respond better to email messages if delivered at certain dates of the day. Make sure you conduct A/B testing of your emails to determine which time is best for customers reach out to your email messages and set the send time accordingly.

 7 kinds of automate emails that are triggered when subscriber behavior is observed

After collecting enough information, you'll be able to correctly classify your email recipients and develop trigger emails that are built around specific segments and events.

There are seven kinds of emails with triggers that can be sent to your clients:

     1. Welcome Emails

The welcome emails will reconnect you with your joining subscriber. Your first email you send confirms the registration. It will allow you to sort your email list by asking your subscribers about their preferences. You should preferably run the series of greeting messages that include the initial one should be a basic greeting message that introduces your service, the second one is a question about your subscribers their preferences and then following emails with deals and promotions that you can offer them for future purchases they are planning to make.

Take a look at the example Welcome Email that Hootsuite sends out. Hootsuite. It guides subscribers to begin using the online service. The first email of a sequence of messages that trigger. The email is sent as soon as the customer chooses to sign-up.

     2. Absent Cart Emails

Emails about abandoned carts will be sent out to those who've placed items in their cart but didn't make it to the checkout. Highlighting the abandoned products and offering a discount or free shipping at the time of the checkout process is an excellent way to persuade them to complete the purchase.

Take a look at this email sent by The Asics. They've highlighted one the products that were abandoned, placing it on top of the banner and showing the rest of the products in the cart below. The site also displays products that have been cross-sold that increase the chance that a buyer will return to the site for the purchase.

3. In Stock Emails

Back in stock emails are those emails that are sent out to clients who are looking to buy a specific item that is out of stock. They have chosen to be notified via email that the item is in the stock. Notifying customers of the availability of the product is a fantastic way of bringing them back to your website to purchase the product.

The message provided by Kauffmann Mercantile can be an excellent illustration. This notice is a great instrument and service that will make your clients feel appreciated.

4. Price Drop Alerts

Emails about price drop are sent to those who have left the store probably because of the price of items for which there is no sale. If items that you have before visited were marked down, then you need to let customers know about the discount. This is a fantastic opportunity to convince those who would have been interested in purchasing from you.

Take a look at this illustration from the retail store Target, which informs customers about the latest discount price on the products they've put in their cart, in addition to other products that are recommended. This message can convince people to purchase the product.

5. Order Confirmation

When customers have completed their checkout and placed an order, send an email confirmation of the order to the customer, confirming the order and also acknowledging that they have completed the purchase. This will let them review their purchase, and make adjustments to it if necessary. Include a payment receipt and overview of the order to make sure that the transaction transparent. Also, give them options to monitor their orders and to provide feedback. Also, you can think about crossing-selling, or even presenting products that are similar.

Here's an illustration of an order confirmation email received from Amazon. The purchase of interest was an ebook. Also, you can see how Amazon suggests similar ebooks at the bottom of the email.

     6. Order Following-up Emails

If a client has made an order from your website You must send order follow-up emails. Create follow-up emails that are automatically sent with relevant product suggestions and related suggestions for products. They will also contain information on tracking purchases, details about the purchase, and order details.

Check out this email sent by Etsy to notify the customer on the delivery status of their order.

7. Re-engagement Emails

Reengagement emails seek to improve your relationship with customers and subscribers who don't have opened your emails or didn't buy from you in the specified time. Re-engagement emails that work will encourage visitors to return to your website. Send a string of emails in order to regain those customers that you lost interest in, and also draw customers to your website. It is also possible to incorporate special promotions or discounts which will encourage customers to visit your site and make a purchase.

Here's an example the reengagement emails of Pinkberry which gives its customers free yogurt when they visit a Pinkberry location within 7 days:

HTML0 Automated emails are most efficient when they are personalized

Hyper-personalization is what will keep your email subscribers interested in your business. If you are planning for your marketing emails to be sent out, ensure that you do not simply include their names in the emails. The creation of personalized email messages in line with your subscriber's preferences and behavior is essential in order to make sure that automatization of your marketing email campaigns is effective.

Kevin George is the Head of Marketing for EmailMonks One of the fastest growing email design and coding companies that specializes in crafting stunning email templates, PSD to HTML email conversion as well as the cost-free HTML template for emails. He is passionate about sharing his experience and views on email marketing techniques and top techniques on his blog about email marketing.

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