5 Ways Course Creators Can Take Advantage of Black Friday Sales -

Anyone who has an email account understands that big businesses utilize Black Friday to bring in new customers, sell products, and connect with an existing client base.

But even if you're a tiny web-based business does not mean that you won't be able to get some of the Black Friday pie, too.

There are five methods to make the most of Black Friday and Cyber Monday for your online course business.

Create an irresistible offer

When people imagine creating an irresistible offer, they automatically think about drastically discounting the price of their product or service. In reality it is simply an effective design of your goods and/or services in which the value is greater than cost.

Here are some strategies to create an actionable offer:

• Bundling. Consider putting valuable classes at a reasonable price to customers. This results in high-quality sales for you.
• Value adds. You could add an individual one-on-one coach, a free session at office hours, an early-access to create the most valuable offer, which is more than a discount.
• Risk Reversal. This means that the course you choose to take will give the results promised without taking on any risk for the client. This is mostly seen as a "money return guarantee" policy or your first lesson for free. It can help reduce the hesitation to purchase.
• Segmentation. Create different offers that are based on the purchases. Examples include customers who aren't likely to be looking for a huge discount on your intro courses, however, they may be attracted to continuing education programs that you offer.
• Time limit. The presence of a timer makes people want to take action fast. Make your coupon window narrow using "early bird" as well as "last chance" incentive to give people the impression of urgency.

Get started on building excitement right now

The days leading up the Black Friday sale, your message should make your target audience eager and excited about your special offer. They should be aware about your coming a Black Friday promotion.

One of the best ways to generate excitement is to create A great way to generate buzz is with a "Pre Launch" page. The page can be an "Coming Soon" page that can be transformed into a "Special Offer" page once the promotion is officially launched.

In the process of deciding what you want should be added to a landing page, take into consideration these suggestions:

• Catchy headlines and concise copy Be sure that you're clearly describing your course and clearly defining your worth proposition. It should be enticing and memorable, but also concise and easy in order to get people to sign up.
• Visual components: include images, an overview of your content, and if you have the time, add a video.
• Call to action that is clear:a CTA (call to action) refers to the link button where visitors can buy your offers. It is important that all your CTAs appear clearly and are accessible from any point on your landing page to help the potential buyers.
• Social proofing elements: if you have collected reviews from your past students, include them on your landing page, to prove your offering's worth.
• A place to collect email addresses If your offer is not yet up and running include a section for potential customers to add their email addresses and be notified about your Black Friday offer. In the aftermath of Black Friday, the form may be used to sign up for a newsletter.
• REFUND POLICY Texts such as "Money Back Guaranteed" and "Risk-Free" will alert your clients about the policy on refunds and will assure even the most skeptical buyers.
• Contact Details:Provide a way for prospective students to contact you so you can offer them a feeling of security and improve your image as the creator of your course.

Make an email sales series

It's not enough to mail one email to Black Friday and one email to Cyber Monday anymore. Driving the most sales from your emails is a carefully thought-out strategy and program. The key is to generate anticipation through the pre-Black Friday and Cyber Monday emails.

Below are five emails that we believe it is best to send them for Black Friday/Cyber Monday weekend:

• Email 1(2 weeks prior to Black Friday): Announce that something big is coming
• Email 2(a couple of days after): Reveal the upcoming sale
• E-mail 3(a week before Black Friday): Launch the sale with a clearly and clickable coupon code
• 4. Email (on Black Friday): Offer reminder
• Email 5 (A few days after): Offer ending - last chance

Make your emails short and to the point with easily visible CTAs. Think about adding a countdown feature to your emails too. Make your email stand out with value-driven subjects rather than "Black Friday Sales" or "Our Biggest Sale."

Create Abandoned Cart Recovery Set-up

Cart abandonment occurs when customers add items to their cart but do not complete their purchase. The process of following up on carts that have been abandoned allows you to recuperate lost revenue through reminder emails or messages.

The carts of shoppers are abandoned for various reasons.

• The additional fees you pay for are not displayed on the landing page for your course
• A complicated checkout procedure that involves too many steps
• Security concerns (is this website safe?)
• Unclear fulfillment instructions (How when will purchasers be able to access the course?)
• Technical issues or website glitches

Or, you can try to prevent cart abandonment completely Consider applying coupons automatically, including live chat functionality to your site as well as offering a variety of payment alternatives. If you establish trust-building elements during checkout, users will convert more often.

Expand Your Offer to Give Tuesday

Giving Tuesday is an international movement encouraging people to spread the gift of generosity by donating to charities. Giving Tuesday takes place every during the week following Thanksgiving and Cyber Monday. You could include Giving Tuesday into your Black Friday / Cyber Monday strategy by extending the offer until Tuesday. You can also have a portion of your Tueaday earnings going to charity.

Craft a custom email that will go to your customers on the day of Giving Tuesday. This email should highlight the following: A brief explanation of Giving Tuesday, your fundraising goal as well as the cause you're planning to support, as well as what percentage of your profits will go to donations. Be sure to include the other options your readers can use to support the cause even if they don't shop on your website.

Send a special thank you email to everyone who purchases your program today. It is also possible to include an item to demonstrate your appreciation.

Create a Black Friday Sale with

If you're really ready to start selling courses, there's a better time to get started than Black Friday. Begin with confidence and attract the students you want to attract with a unique price.

     Are you interested in trying it to see if it works? Take the demonstration on a ride before you commit.