5 Things Sean McCormick Stopped Doing to Make $2-4k a month selling Courses

Sep 10, 2023

Sean runs a $57k/month educational service business which assists students suffering from ADHD.

But, let's discuss how he started an online version along with his full-time business -- which is now averaging between $2-4K monthly!

From working as an elementary school's special education teacher, to an executive coach post, he was seeking more control and flexibility of his earning potential as his daughter was born. And as many of us find out, while working in an employment, you may come up with the most innovative ideas and also be the greatest teacher in the world, yet earn an equivalent amount of cash or pay while cruise toward retirement.

The need to expand has pushed Sean into his area of expertise. It's instructing children suffering from ADHD to develop their executive functions to help them better manage the school environment in his community.

With the demand growing, Sean decided to hire in addition to educate teachers in the field. To attract attention to his work, he launched a website page on Wix detailing the steps required to becoming an executive function specialist. The site was, unexpectedly enough, the most sought-after outcome on Google which led to the growth of visitors. 10 months later, and with a price range between $20K to $30K within one month, the exchange with Kat Norton (Miss Excel) about how to transform the experience into a course was the side hustle that he began with. It was his two-hour talk he previously given at a cost of the sum of $97.

Through monthly webinars and pop-ups on his site, Sean promoted his course and gradually built up the mailing list. Though initially slow, attendance and revenue for webinars began to increase because he was interacting with the community and gained information from others who created courses on bundling their offers and the introduction of a membership program.

I met together with Sean for a conversation to talk about his journey, beginning as early as January 2022 (his joining date) up to when he's making up to $4,000/month through the platform.

Everybody always explains what to do. However, Sean used a different method and here's what Sean did to get greater attention.

 #1 Stop Stressing Over the Money

Though this could be strange to people who focus with monetary rewards, it is exactly this shift away of a love affair with money that Sean an experienced entrepreneur and educator, exemplifies.

Sean's story is a reminder that it is impossible to achieve success solely by focusing on financial outcomes. At its inception the approach was built on the concept of adding worth, engaging and participating engaged in the community. "Don't focus on how much money you earn," Sean advises, taking into consideration the problems this can cause particularly for people struggling to earn a living. However, the paradox of placing the creation of value prior to profit is highly effective for Sean.

One of the courses that he took in the course of the no-cost membership, was Neil's Webinar for the $1,000,000 Sales Funnel. It was a course that revealed invaluable knowledge. The key to this change was recognizing that a savvy, friendly presence within communities is a powerful approach.

"You need to be confident in the process, and if you do, it's a major shift in. If you do show up, then you'll be able to reveal the details that you know about or are lacking. You can't help someone with something you have none of. You'll be able to identify the areas the areas where you could add value." --- Sean McCormick

 #2 Stop creating

There is a tendency to produce excessive content, a trend which Sean has firmly opposed. He lays out the dangers of thinking too much and is adamant that it may hinder advancement. It's better to step away from the over-production of content and instead adopt a more strategic method to "pre-selling ."

Sean's approach echoed the method of selling before. This method takes away excessive production of content by evaluating the audience's desire and preference first. I am a firm advocate of making a six-part course that could run for months. Pay the videographer the equivalent of $5,000 to record it in the first place and then receiving a rude sneer as you begin the program.

Contrarily, Sean gets in the weeds of understanding his target viewers and allows the content to evolve naturally, according to their requirements and their feedback. So the creation of content can be viewed as a collaborative process of building with the audience instead of creating content for them. The format The Accelerator follows.

#3 Stop Waiting For Opportunity

The best results are often the result of several innovations. In Sean's story, he describes the shift he made from single-off classes to a membership model. It was a pivotal moment for his professional career. After being inspired by an interview on a podcast with Peter Fitzpatrick, Sean reimagined his courses, combining several courses in a subscription. From $300 per month up to $600 and finally one-time payments of $1,500 per month immediately following launch.

Sean's experience also shows the value of incremental development. He shifted from a subscription model and later launched a 6-week program. The experience was transformative and boosted his income to an amount of $6,000 in an amount of. A continuous process of learning, adapting, and taking next steps exemplifies Sean's ideal of adjusting to changes and capitalizing from every opportunity to learn.

Screenshot from  Analytics, after July 2023 Launch.
Screenshots of Analytics after the initial launch in July 2023.

 #4 Don't waste your time for money

One of the most significant revelations in Sean's story is the fact that trading time to make money has the pitfalls. Based on his experiences working as a special education instructor Sean saw the possibility of an approach that was more flexible. Sean's entrepreneurial DNA, inherited from his parents, led Sean to search for the right framework to surpass the one-to-one exchange.

Sean realized that he was a fan of being with children however, he also desired the freedom to to work every day of the week. If at any point Sean wanted to send his own kids for an RV tour throughout the nation or leave for holiday, it was his desire to create digital items which would earn money to him while working in the background. It has been the aim of Sean.

[Before , Sean as a special education teacher at a public school]
(Before , Sean as a special education teacher in a school for the public]
Therefore, the next question to ask should be "All right, so what do I have to be doing right now?" For me to get closer to my objective (my goal) because it's not going be done in a single day. -Sean McCormick Sean McCormick

The practice of teaching students and sharing his knowledge with a wider group of coaches grew organically for Sean. He recognized that his insights could be more useful than just the individual interaction. He was then on the road to course development. By transforming his experiences into a well-structured curriculum it freed him from the constraints of one-to-1 transactions and embraced the endless possibilities that one-to-many offers.

5. Do not stop "Planting Trees" 2 Years from now

Sean's experience highlights the importance of timely action. While his path from personal tutoring and course development took more than two years allowing plenty of time to refine his method, instruct teams, and be sure that the results he at first had was not a fluke.

The author continues to advocate benefits associated with an acceleration process.

It's 20/20 now and Sean recognizes he didn't need to go through the process as fast. If he'd started early, preparing the course would have given him more clarity sooner by working with an audience and supporting them every step of the way. This is the benefit of turning your expertise into a process--you could teach in a class but the author recommends not over three or five steps to begin this day.

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