5 reasons why you shouldn't make use of AdSense to make money from your blog
You're thinking of using AdSense for monetizing your blog? Don't do it. Although blog advertisements are very popular, here are 5 financial reasons that are compelling enough to not make use of AdSense for your blog.
After several months of writing posts on your blog You've increased the number of people who visit your blog.
Let it go... give yourself a pat on the back.
In the end, it requires constant effort to increase the number of people who read your blog.
If you're curious about the use of Google AdSense to bring in blogging revenue, here's some suggestions for you right now:
Don't put your trust in it.
Although AdSense may match ad content to your blog's content, we do not recommend AdSense as the sole method to earn blog income.
In fact, we have five good reasons this moment to not to make use of AdSense.
First, let's review the process to give you an idea of how it's among the most ineffective ways of monetizing your blog.
What is the process behind Google AdSense work?
If you're an author Google AdSense lets you make money by displaying Google advertisements on your blog. You get paid per page view as well as per click . Particularly, AdSense pays by counting two factors:
Advertising impressions You will be paid for every thousand page views on your blog.
Advertisement clicks Pay you for each time someone clicks your advert on your website.
If you meet your minimum threshold in the amount of $100 , Google releases your payout.
Unlike other networks that require that you have a certain amount of traffic in order to be a member, like Adthrive's minimum requirement of 100,000 monthly page views and Mediavine's minimum of fifty thousand monthly sessions There's no requirement for a required minimum for AdSense's networks.
When it comes to ads are concerned the publisher the publisher can choose from text ads, displays ads, high-quality media ads, and others.
If you're wondering what's the reason there's a reason, we've listed five main motives for you to consider this morning, starting with very low rates of pay.
Five reasons why 5 reasons not to make use of AdSense for your blog
#1. AdSense doesn't pay you well
The first reason why AdSense isn't an ideal method to make money from your blog is it's very difficult to earn a significant revenue.
Let's do some quick math to show your cash flow. Page RPM is your revenue per 1,000 page views. To calculate page RPM, follow the formula:
Page RPM is (Estimated earnings / number of pages viewed) * 1,000
The average RPM ranges from between $1 and $10 for sites with content, such as blogs. To earn an average of $100 per day, you'll need to have at minimum sixty thousand visitors per month .
It is possible to earn considerable amount, however, it will require a large amount of traffic. In order to earn $100,000 per year, you must have at least 100,000 visits per every day , with a click-through rate (CTR) of 1.1%, and a price per click (CPC) of $0.25.
(If you're unfamiliar, the CTR is the proportion of users who click on your ads to page's views. The CPC represents the sum you get every time someone clicks your blog's ad).
If you're seeking the opinion of an expert, blog guru Ryan Robinson claims blog advertisements have among the lowest returns in comparison to other revenue streams for blogs.
That's saying a lot considering the amount of readers. With over 2.4 million users at the end of 2013, Ryan definitely has the statistics to improve the payout of ads but, AdSense still isn't the most effective method to increase the revenue of his blog.
Consider another expert, the co-founder of Blog Tyrant -- a company that spurs other blogs that are successful -- as an additional example.
The creator started a fitness website 10 years ago, monetized it through AdSense before selling the blog a year later at a price of $20,000 .
Blog Big lesson from Tyrant:
"Every click represented a loss in revenue."
Furthermore, when you are at very high income level and make more than $25,000 per month from your blog, advertising revenue will make up a much smaller portion of blogging income with less than 3% as compared to 30%-35% of lower monthly income ranges.
So yeah, there are more effective ways to make money from your blog.
Faster ways, too.
#2. It takes a long time to earn income from AdSense
The second reason why you should reconsider using AdSense on your blog is the sheer length of time required to make money. It's not just a matter of slapping on an AdSense unit and watching the cash roll in.
It took entrepreneur and freelance web developer Andrea Whitmer, a grueling nine months to earn $2,000 on her personal blog . Sometimes, she doesn't get any clicks from advertisements at all. On rare occasions, she'll earn $0.10 for each impression that day.
This is why you need to be extremely patient and diligent with your blog ad strategy and that's not even sticking it out with growing your blog alone that is what most people don't do. It is a fact that 59.3% of bloggers create a blog but then abandon the blog after a few months.
In addition, only 21.8% of bloggers go at it for more than five years, and a measly 3.1 percent dedicate over 40 hours a week blogging.
This doesn't mean you shouldn't try it.
Actually, the reverse is true. It is imperative to put in the effort and time to produce consistent content over the long-haul. If you can do that, you'll have a head start over bloggers who are average.
However, it's not an easy undertaking, and trying to monetize that undertaking via AdSense is going to add even more challenges to an already long timetable.
Basically, why waste your time on something you're not likely to need? If you must choose where to hustle, your content -- and not the adsis and should always have to be first.
OK, that covers the internal drawbacks of the use of AdSense. Let's now look at the external-facing drawbacks that impact the primary component of your blog: the readers.
#3. Readers don't like ads
The main reason you should steer clear of making use of AdSense for your blog is that people who read your blog don't appreciate it.
One in four internet users across the US will not allow ads. That's more than 70 million people blocking ads, and that amount is growing.
If it comes to your blog's income is concerned, the large amount of ad-blockers means you have to attract even many more users to your blog to make a dent in the AdSense revenue.
A freelance writer and entrepreneur, Paul Maplesden, even recommends taking into consideration the amount of ad blockers in calculating the number of visitors that you require to achieve the desired amount of ad revenues.
In order to determine the required number of visitors, he uses his calculation formula :
The number of people who visit your site = desired income / CPC or CTR / % of those who are not ad-blockers or average number of pages per session
If you follow Paul's example of achieving a goal income of $10 per day and he adds 70% as his assumed number for those who don't use an ad-block, to calculate his total.
Formally, in order to earn $10 in revenue, it says:
Needed number of visitors = 1000 / 30 0.02 / 0.7 / 1.5 = 1,587 visitors
This is a long and tedious process and not much money. We think it's too much we have to do it when there are different options and most don't interfere with your blog objectives.
Which, yes, AdSense probably will.
#4. AdSense interferes with your integrity and the purpose of your blog
If you're in the process in urging your followers to subscribe to your blog newsletter so that you are able to continue providing them with value -- AdSense's distracting ads may lead them away from the purpose.
How? Ads themselves have the call-to action (CTA).
That means the blog you write on and your ads are competing for your readers' attention -- and their action.
Another approach is: you give up the blog's subscriber to each clicked ad.
Getting paid to push readers away from your blog's original intent may not be the ideal strategy to win your reader's confidence, which is a vital ingredient that's becoming scarce in business in the present. It's so scarce that the level of trust within business is below 50 percent across the markets.
(Speaking of the importance of trust, if your site requires a trusted all-in-one platform to manage your online venture, grab your free account today . With the excellent support from their customer service, managing your site's content a simple task.)
Another method AdSense distracts your readers is that it permits their advertisements to take up a lot of real estate.
How much real property? Perhaps a little over the top according to the Interactive Advertising Bureau (IAB) guidelines.
In this case, IAB recommends a limit to three ads that aren't sticky per page. (If you're not sure, sticky ads are the ones that don't scroll along with the pages and are fixed on the browser frame).
However, with AdSense certified partners (a.k.a larger sites that get extra benefits), apparently, these rules don't apply , and their ads are allowed to take up greater-than-standard space on your page.
Additionally, visiting a blog with distractions from ads incorporated into the blog's content can result in a bad User Experience (UX).
It's important to maintain your UX positive. If you do not, your blog could suffer abandonment. The word on the street is that 1 in 3 customers will leave an organization they trust following just one negative interaction, while 92% of them will leave the brand after more than three bad experiences.
This is just one piece of the UX coffin of AdSense. The final reason to not utilize AdSense in the present is just as dangerous for your UX.
#5. AdSense will slow down your site
The fifth reason AdSense isn't ideal for monetizing your blog is because it can cause your website to slow down.
The scripts which display ads eat up about 60 percent of the loading time of a web page.
Furthermore, the fact that 28% of ads don't meet IAB's guidelines for online ads. More specifically, five culprits can slow the loading of pages:
Advertisements that are huge - 41% of the ads are over the limit of 200 KB for banner ads, and 300 KB for display ads.
Tracking scripts that are too extensive and ad requests - The average amount of requests from networks and tracking scripts in the country is 56 in spite of the suggested number being 15.
Processor-intensive ads - 32% of advertisers exceed the 300-millisecond-rendering time.
SSL non-compliance - A whopping 51% of ads don't comply with the HTTP/2 encryption standards.
Ads that are intrusive and not supported formats - 4% of advertisements are delivered the content using Flash and are not supported from Google Chrome.
If you believe that speed of site isn't a big deal consider it. A delay of one second could result in the difference of loss of 77% in conversions and 11% fewer pages viewed.
Additionally, 57% of users leave your site if your page takes more than 3 seconds before they quit.
If you're on a smartphone your window for pre-abandonment is also extremely brief53% of mobile users abandon their site after 53% of mobile site visitors quit a page that is taking more than three minutes to load.
In essence, in order to prevent slowing down the speed of your site -- something that's vital to keeping your visitors on your site -- do not use AdSense.
Don't rely on AdSense to make money from your blog.
We'll briefly discuss:
AdSense offers you a fee to show Google advertisements on your website. You get paid per ad impression as well as per ad click.
AdSense isn't an ideal way to make money from your blog since the payoff is less than desirable and takes a long time to generate income.
Another reason is the fact that a substantial amount of people block advertisements that means that you will need to generate even more traffic to reach your blog income targets.
AdSense is also a threat to your credibility and also the goal of your blog, by allowing users to distract their readers with competing CTAs.
Then, AdSense slows down your site's performance, making it challenging to keep visitors on your blog.
Basically, will AdSense bring you cash for coffee? Yeah, probably, eventually. What else?
It's not likely, and it'll harm your blog more in the long-run than help if you ever want to move into more lucrative methods of monetization. (We might have an idea or two towards that end.)