5 Powerful Ways to Gather Customer Feedback on Your Membership Site
There is no way to run any membership website with no members, and you can't run a profitable membership website without satisfied members!
We are aware of the value of programs such as Google Analytics and how they aid in gaining an understanding of your membership customers on your site, however often it is helpful to seek direct answers from your members!
So, feedback from customers! Incorporating this feedback into your analysis and analyzing these comments won't just help you to get to understand your clients better, however, it can also help you improve your company!
Five great ways which you can utilize to gather feedback from customers that will not just be effective, but also useful to your business online!
Live chat can be implemented in your websites as well as on your business's social media profiles to enhance the quality of service you provide to your customers!
2. Social Media
Social media is a great way to get feedback, and an additional great method to gather feedback about your membership website is to use your social media platforms!
Listening and monitoring on social platforms like Facebook as well as Twitter can be invaluable for businesses. If you pay attention to social media platforms, you will be able to find out what people have to say about your business, when they're talking about your business's membership as well as whether your customers are seeking to engage and interact with your business on these platforms.
With social media, you have another option Live Chat, where you can interact with current and prospective customers in real time this is a huge benefit for any business!
Many tools will aid in the implementation of social monitoring and listening including HootSuite, Social Mention, and more. However, if your budget doesn't allow for these types of tools, there's nothing to be wrong with conventional study! Spend some time searching for your company's name on these platforms and read what people are saying about them!
3. Feedback Forms/Surveys
A good way to collect feedback from customers is to create specific surveys and forms for members of your site to fill in.
Surveys from customers are great since they can be incorporated into your blog posts and pages without interfering with your site's layout. They don't need to be very long (around 1-3 questions is best), making it much easy for users to complete, and increasing the chances to fill out the form.
Using the forms, you are able to ask specific questions to members and get specific answers to the questions you're looking for.
4. Utilize Incentives
Another great way to collect feedback is by giving your customers incentives in exchange for their thoughts and opinions!
Typically customers don't usually send feedback until they have a negative encounter. It's always nice to know about the positive events happening at your company! Therefore, offering incentives such as discount coupons for subscriptions, free items or entry in an event will motivate your customers to participate and share their thoughts!
5. Monitor Analytics
If you're trying to decide on the most effective way to gather feedback, don't forget to look at your site's statistics! Using analytic tools will help you to understand which pages get the highest amount of traffic and attention as well as which pages don't appeal to the most customers.
If you've built your membership site using WordPress or similar, you may use an WordPress plugin such as MonsterInsights to monitor your site's activity. It is also possible to monitor your web traffic in Google Analytics.
Final Ideas
The gathering of feedback from your customers about your site for members is a vital part of the success of your business. We hope that this post will assist you in getting on the right path to generating top quality feedback that will help you to improve your membership site!
For more information on feedback and how to manage it, take a look at these posts:
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What are you doing to collect customer feedback? We can discuss it in the comment section!