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41 of the best marketing tools for free: Ways marketers can do better by using tools that cost less

Mar 18, 2023

The best marketing tools help you save time, money and help make your work easier, but there's a important thing to remember It's hard to locate these tools.

Examining tools to find out how they'll fit into your workflow is a difficult undertaking. It requires time, energy and cold sales messages with a lot of force. The result? It's possible to test the various free tools but it is rare to meet the most effective ones.

The good news is that we've put together this collection of no-cost online marketing tools to aid you with this nagging dilemma. There are tested and reliable instruments that I've personally used (and I would strongly recommend) or real marketing professionals utilize and trust.

Bookmark this article so that you can go back to it whenever you require some tools in a list that can range from AI-powered writing tips to time-saving tools and platforms for managing projects.

Marketers, which are efficient and cost-effective tools for marketing you cannot do without? This article is about a project that I'm working with an individual client.

-- Masooma | Content Writer (@inkandcopy) 6 March 2023

You are able to jump between any category:

Free CRM software

1. EngageBay

EngageBay It is great for solo and small business marketing teams to track and manage sales transactions on one platform. It offers a user-friendly drag-and-drop user interface along with filters for the separation of contacts.

2. Zoho CRM

Zoho CRM is one of the Zoho suite of services, offering you five hundred records free of charge with the option of removing the records that are not used by your account, which frees up space in the freemium version.

Option to pay once you are ready

Freshsales CRM. It provides artificial intelligence-driven capabilities for generating leads, qualifying leads and close sales.

Video-makers

3. Create

You can edit your video, by inserting titles or other elements to the video. Utilize the aspect ratio feature to change the size of videos in a matter of just a few seconds. You can also link your account with other platforms like Facebook and Constant Contact to share the videos that you made straight from Create.

4. IMovie

iMovie is still a standard for creating videos, especially for those new to video making. The free video maker created specifically for Apple devices allows you to create basic videos while on the move. Start a brand new video by scratch, or request to help with the software's templates or storyboards made from templates.

Create's premium package with advanced features, like personalizing CTAs and end cards to your video and also monitoring engagement metrics.

Social media tools

5. Buffer

The free Buffer software lets you manage three social media networks and lets you schedule and plan up to ten articles per channel (such an efficient way to save time! ).

6. Social Mentions

Social Mentions examines mentions of your brand along with hashtags used in social media, showing you the frequency and the tone that your audience is talking about you or using your personal hashtag(s).

7. Hypefury

Hypefury is a scheduler specifically for Twitter ideal for marketers doubling down on this social media platform. It is possible to plan not only tweets, but also Twitter threads by using this tool.

8. Sparktoro

Sparktoro is an application for audience research. The free tools it offers provide you with a score on Twitter users' impact, assist in analyzing their Twitter followers' social profiles as well as display content others are discussing and sharing via Twitter.

Pay only when you're done

Hootsuite for planning, scheduling analysis, and even report on social content with just one app.

Tools for editing and writing Tools to edit and writing

9. Hemingway Editor

Hemingway Editor increases the reading ability of your writing work. It does this by will highlight sentences with long and difficult-to-read words and also those that use active voice.

10. Grammarly

Grammarly freemium is a great tool to catch typos as well as checks your grammar.

11. SpeechTexter

SpeechTexter allows you to speak into the tool so it can type out your text -- perfect to use on days you don't feel like or don't have the time to (God forbid!) type.

12. ChatGPT

ChatGPT assists in brainstorming ideas, getting first drafts written, writing the agendas of meetings, and so on.

 Pay only when you are ready

Writer for improving the readability of content, grammar, and repurposing while preserving your voice of branding and standard of editorial.

Collaboration and brainstorming

13. Miro

Make use of Miro's free program to design three mind maps that you can modify along with brainstorming boards (or choose from their collection of brainstorming templates).

14. Figma

Figma is a cost-free collaboration tool that allows teams to prototype and working in tandem on concepts for design.

Option to pay once is ready

Twist allows for centralized async collaboration between teams, which includes the sharing of files in a systematic manner.

Content marketing tools

15. Coschedule headline analyzer

Headline Analyzer scores your headline titles for SEO and click worthiness and helps you write headlines that attract readers.

16. Blog Topic Generator

Write down five words that that are related to the blog's or topic's subject matter, and the HubSpot Blog Topic Generator can provide you with an entire week's worth of blogs to write about.

17. Content Idea Generator

Portent's Idea Generator is perfect for sparking thoughts for content writing. Enter a keyword and the software will give you a fistful of fun suggestions and ideas that you can then play around on.

18. PrimoStats

PrimoStats offers you unique stats that you can use on your site without going down the rabbit hole of research. The free plans provide access to more than 1,200 stats.

19. Yoast

Yoast is a free WordPress plugin which helps you increase the SEO of your website by evaluating its keyword usage and its readability.

Paying Option to think about when you are ready

GatherContent. It's a website for Content operations that allow users to control the entire content marketing. Create templates, briefs, style guides, and content workflow complete with an editorial calendar.

Management tools for freelancers

20. Toggl Hire

Toggl Hire can help you evaluate freelancers' abilities prior to hiring them. This is done through the creation of tests to test their capabilities.

21. Google Meet

Use Google Meet to schedule free calls with freelancers for a discussion of your brand and content requirements.

Paying option to think about when you are ready

Content Harmony to make shorts to freelancers.

Instruments for invoicing

22. Zoho invoice

Zoho Invoice allows you to create free invoices.

23. Deel

Deel is a secured payments platform that allows recruiting and paying teams in 90 nations (in the free package).

HTML1 Payment option to think about prior to its completion:

The process of invoicing can be automated with Deel premium, pay contractors around the world in over 150 countries, and more.

Tools for design and graphics

24. Canva

Canva is an easy-to-use tool for creating blog or social media-related graphics within the seconds. Use the template to begin or create your own when you're a pro at designing.

25. Vengage

Venngage is yet another easy DIY design tool that lets you to create five free stunning visuals that include Infographics, presentations, report chart graphs, as well as printable.

 Paying options to consider when you're prepared

Visme. Use it to make videos, animations and even access your visual content's performance metrics.

Tools to improve productivity

26. Otter.ai

Otter's baseplan, which is free to convert 30 minute lengthy videos, webinars as well as podcasts. It isn't necessary to do it all on your own. You can transcribe 300 minutes per month and upload up to three audio or video file.

27. Screen recorder

28. Pocket

Pocket allows you to save your content (videos, podcasts, as well as blog entries) to read later. Additionally, you can mark the contents in order to make them easier to locate and to get an audio player to read your content.

Pay only when you are ready

Evernote for taking notes and organizing them, creating reminders and sharing these with colleagues.

Tools for time-saving that can be found for free

29. Zapier

Zapier allows you to connect various applications to automate the procedure between them using Zaps. A free subscription lets you create 100 one-step zaps each month.

30. Waldo

Waldo is a free Chrome extension which can help you with the research process. It provides a cost-free Google search experience by pulling off content from the ranking section to make it easy to skim through and provides filters to assist users in finding what they're looking to find swiftly and effectively.

31. WayBack Machine

WayBack Machine This is an extra Chrome extension which works to provide you with archived websites. Use this as a resource for content creation and study how your competition and/or companies that have been a source of inspiration planned the future of their projects throughout the course of.

Paying option you can consider when you're ready

Zapier Premium for creating multi-step zaps.

Project management tools

32. Trello

Trello is an uber easy-to-use software for managing projects, offering users 10 free Kanban boards that can be used to organize your work with as many columns as necessary.

33. Notion

Notion is an entirely customizable project management software. You can use it to design Kanban boards and tables, as well as documents or any other thing you want. This software comes with Notion AI that summarizes content and create tables using connected information, as well as many more.

34. ClickUp

ClickUp is an alternative, intuitive, and adaptable tool that's easy to customize. You can use it to design documents, look at different elements of your pipeline for projects along with many more. If you're struggling to get up and running, simply pull out some of their template, and you're set.

Paying option you can consider once you are ready

Asana. It's great for projects managing tasks, work and project managing and is a wealth of connections.

Free SEO tools

Google Trends shows you how popular the keyword or phrase is within specified time intervals.

36. Keyword Ranking Checker

The Keyword Ranking Checker by Ahref shows you where the keyword that you're searching for is ranked in the results pages of the search engines.

37. Website Authority Checker

Another free tools by Ahrefs, Website Authority Checker will show you the target website's domain authority (DA).

38. AnswerThePublic

AnswerThePublic provides all the questions that people have asked about a keyword.

39. Keyword Tool

Free Keyword Search tool developed by Ryan Robinson gives you keywords that you are searching for and displays the search volume and popularity along with their ranking difficultness.

Paying options to think about when ready:

Semrush as well as Ahrefs for a full range of Keyword research, which includes link building and Clearscope to optimize web pages to improve their rankings.

Analytics tools

40. Google Analytics

Google Analytics is a free software that tracks your website's interaction and traffic (how how long people spend on a website, for instance).

41. Hotjar

Hotjar's free plan includes unlimited heatmaps so you can understand how the users of your site are doing on your website, including the CTAs users are clicking as well as the areas where they're stuck.

Paying options to contemplate once you're prepared

Chartbeat for tracking the analysis of your data in real-time.

Additional resources for free

We're sure you've come across some useful software to try in this collection of no-cost marketing tools. If you're seeking additional information on video marketing, particularly, we've lots of info to share with you:

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