4 Reasons Your Small Business Should Have an online presence Media presence
Most people are aware of how important social media is for marketing today. Still, it can be simple to think that social media sites are only really beneficial to large companies, which can gather huge followings and continue to post regularly. If you're only able to update your social media accounts once per week, it may not be worth it to sustain your online presence.
Contents Toggle
- 1. You Can Increase Brand Recognition
- 2. Customers Expect to See Recent Activity
- 3. You'll Be Improving Your Return on Investment (ROI)
- 4. It's Easier to Develop a Loyal Readership
- How to Share Your Blog Posts on Social Media
- Conclusion
But the "all or all or nothing" approach is a myth. Social media can be a great way to keep your fans informed and improve your business' exposure, regardless of what size or number of followers your followers may be. Actually, over 90% of small businesses use social media. The fact is but true that smaller businesses need to have a different approach to posting than their larger rivals.
In this article we'll go over the four main reasons it's essential for small-scale businesses to be active on social media. Then, we'll give you some tips to begin. So, let's get going!
1. It is possible to increase brand recognition
Social media can be a great method to gain more branding recognition. This is because you can utilize social media to emphasize your uniqueness as a brand. This is important for small companies that want to be noticed. You'll have to help your potential customers decide why they should pick you instead of a bigger firm such as Amazon that may be able to offer similar services and products for less.
For instance, Everlane, an online retailer of clothing Everlane utilizes Snapchat to offer instruction and show viewers a glimpse behind-the-scenes of the process of making its clothing:
You can design your personal brand strategy through brainstorming about what makes your business unique, and understanding the things your customer wants to know about. It may not be solely associated with your product or services. For example, some companies emphasize that they donate a portion of their earnings to charities and that they employ solely ethical methods of production.
Also, it is important to think about the visual style of your company. It's as easy as picking the design scheme and recognizable logo to be used on your website as well as across your social media accounts. In this way, visitors will begin to recognize your brand in a single glance wherever they see it.
2. Customers Are Expecting to See Recent Activity
In order to win at marketing, you must remain in the game. Particularly especially for smaller companies. If potential customers check your Facebook page and discover only cobwebs They might think that something's wrong, or that you've folded up shop.
Ideally, you should post at least one time each week on all platforms so that you can ensure that your feeds are active. There are some guidelines for simple ways to schedule regular postings in the next article.
3. The Return You'll Earn on investment (ROI)
For a company, as a business, you need advertising. If people aren't aware of the company's existence, they will not buy your goods or services. The truth is, however, the process of putting up an ad that is physically visible like an advertising billboard, could cost hundreds worth of dollars.
It is, however, relatively little to advertise on social media. At less than 5 dollars the cost of a Facebook advert can be used to get your message across to a large audience. It can let you know quickly which advertising strategies have an effect, and which are not:
If you do not directly make a sale from ads on Facebook (or similar ads on other platforms), you're still helping to build brand awareness. As you make your business 'put out there', the more its reputation will stick in your audience members' minds for the next time they're looking to buy.
4. It's much easier to establish an enduring readership
If you write engaging blog posts, this could be an easy way to ensure that your readers return to your site. More page visitors as well as time of stay will result in improved SEO (Search Engine Optimization (SEO) as well as a boost in ad revenue, and more potential customers that you can contact.
In accordance with the type of membership site you're running, you can even use your blog to tease content that's behind an paywall. As an example, if you have a web design course, you can offer a few samples for free and plug the benefits of the paid course at the bottom of the post. You can then share that article all across social media.
How to Share Your Blog Content on Social Media
Fortunately, it's been more simple to make automatic social media posts based on the content of your blog. There are a variety of programs that can send messages on your preferred social media channels when you make the latest blog post.
Then, click on connect to your accounts on social media to enable social sharing on the platform you prefer:
When you click on the latest blog post you should see a left-hand sidebar that is labeled Publicize. Select Edit to draft a custom message.
It's that simple! it! Once the article is posted the post will automatically be published on the social media platforms you picked, along with your message. This lets you get many uses from the same content, and ensures that your social media profiles remain in good standing.
Conclusion
If you're a small company It can be difficult to be noticed and compete for your place in the market. It's the reason it's essential to be active through social media.
Four of the most compelling reasons you should use social media are:
- Better branding recognition. Building brand awareness via social media is essential, if you want to differentiate your business from the rest of your competitors.
- A proof that your company is present. Having an empty social media feed may look like a fake and put people off. Customers want to know that you're quick to respond on social media.
- A higher Return on Investment (ROI). Social media is an excellent advertising channel with relatively low barrier to entry, as well as has a very high return on investment.
- A chance to build a loyal readership. You can share blogs on social networks, and remind visitors to visit your website. If you can create good content, this is the best way to create an following and generate visitors to your site.
Do you have any questions regarding how you can develop your small-business's strategy for social media? Tell us in the section of comments below!