30 key Membership Site Statistics for 2023, plus tips to boost Your Strategy

 Reader Disclosure Reader Disclosure

                  We've scoured the most recent research in order to provide you with the most current information on membership sites as well as insights into the growing subscription market.        

Contents                                       Toggle

•            Learning Management Systems (LMS) Stats
•            Association Membership Statistics
•            Subscription Model Statistics
•            Tips & Best Practices What Have We Learned?
•            In Summary

The growth of the creator environment has provided opportunities for entrepreneurs to make money from their unique concepts. Thanks to tools such as Member, the idea of launching an online membership website is now more accessible than ever.

A comprehensive list of information about your site's membership can give you the confidence to navigate the evolving landscape.

There are a myriad of membership websites available. In this article, we zoom in on three defining categories in the industry:

• Educational Platforms (Learning Management Systems)
• Association Membership Models
• Subscription-Based Platforms

The information provided will not just aid your efforts in marketing but will also give you a glimpse into trends to come in your niche.

Ready to get going? It's time to start the math!

Learning Management Systems (LMS) Stats

A growing number of businesses use learning management platforms (LMS) to create online platforms for learning or integrate education elements in their membership sites. It's a smart strategy to enhance your business's value and broaden its offering.

Now, let's delve into the LMS market for platforms.

• The report on market research for 2023 published by Fortune Business Insights discovered that the global LMS market size was estimated at $16.19billion. The market is expected to rise to $18.26 billion..
         
  
• By 2030, that number is expected to rise to the staggering $47.47 billion.        
         
  
• The fastest growing market is Europe however the largest marketplace can be found in North Americaaccording to a report from Straits Research.
         
  
• The growth is due to the improvement in internet connectivity and the increased use of smartphones within educational institutions, and the rising preference of customers to LMSs.
         
  
• Over 40%of Fortune 500 companies use elearning or LMSs to onboard and teach employees, according to the eLearning Industry.        
         
  
• LMS users utilize the following devices to access their online classes: desktop (89%), laptop (76 percent), tablet (25 percentage), and smartphone (19 percentage). This indicates that there is a need that LMSs be adaptable so that they can accommodate the different preferences of students.
         
  
• The most frequently requested LMS features between 2022 and 2023 were accreditation and compliance management (53 percent), content authoring (15%)) and course libraries (15 15%). (Capterra)
         
  
• The typical LMS software budget is between $15 and $40 per user.
         
  

Association Membership Statistics

The majority of associations are small organizations that are dedicated to a particular career, trade or charitable cause. They often collaborate with individual member organizations, trade collectives or blends of each.

The main purpose behind these organizations is to facilitate information exchange, encourage best practices, expand members' networks and advocate for the interests of members.

Unlike mainstream businesses, association membership organizations cater to a distinct audience with specialized needs.

The ethos of each association can be influenced by its sector or the cause it serves. We'll now look into the most valuable tips to improve the effectiveness of marketing for associations as well as increase recruiting.

• Most of the reasons why people join associations are: networking opportunities (64%) and continuing learning (39%) as well as learning the latest how to apply best practices in their field (33%).
         
  
• 49 Percent of associations said they had the growth of membership between 2022 and 2023 rising by 38% from 2022 and 26% in 2021 with a dramatic increase in membership uptake in the last 3 years.
         
  
• In 2023, used the following channels to recruit new members: email (85%), organic social media (67%) and association-sponsored events (66%).        
         
  
• The most common reasons why associations think prospects are not signing to join are lack of perceived value (60 percentage), lack of branding awareness (39 percent), lack of financial backing from employers (29 percentage).
         
  
• 34% of organizations ask members to join their community as a means of getting their members involved.
         
  
• 48 percent of organizations offer members a 2-3 month grace time to access benefits once their membership ends.
         
  
• Engagement is by far the most common challenge for associations which is 51% connecting a lack of engagement with the reason why members did not renew their membership.
         
  
• Innovation is essential when it comes to members' retention and acquisition. However, only 25% of companies were considered very or extremely innovative. (Marketing General)        
         
  
• 13 percent of organizations who added, modified, or canceled events observed an increase in member engagement It's crucial to alter your approach. (GrowthZone)
         
  
• 60% provide their members automatic annual payments 14% provide automatic monthly payments, but only 26% provide each option in 2023.
         
  
• Only 38 percent are using a procedure implemented to help reengage the disengaged participants.        
         
  

Subscription Model Statistics

Services and businesses that are subscription-based have been popping up all over the place, and for good reason. Aren't we all enthralled by predictable cash flow and customer loyalty?

And, not only that, the public is also quickly catching onto the benefits of subscriptions instead of the actual ownership. So it's not surprising that this type of model is catching on big time.

Let's look at some of the most important statistics defining the subscription economy. These statistics will reveal why everyone's hopping on the subscription train and why it's poised to be the dominant market in the coming time.

• An early report put the market for digital subscriptions at $650 billion.
         
  
• By 2025 it's expected to increase up to $1.5 trillion as per the most current estimations. (Lineup)
         
  
• 205 million Americans have reported using at least one subscription, marking a 23 million increase since 2020.
         
  
• At the end of the season, three quarters (75 percent) of direct-to-consumer companies will offer subscription-based services. (RetailDive)
         
  
• The average growth of subscription billing vendors ranges from 30 and 50% each year. (The Paypers)
         
  
• In a study conducted of Global Banking and Finance, 70% of the top business leaders from key industries, including retail and finance believe subscription models are crucial for growth..
         
  
• 53 The majority of finance chiefs interviewed with the CFO reported hat 40 percent of their income comes in via the subscription of a product or service.
         
  
• More than three quarters of businesses say that their subscription program improves customer retention and builds loyalty.
         
  
• Worldwide acceptance in the world of subscriptions is around 16%, expected to increase by 30 percentage. (Citi)
         
  
• By 2027 it is expected that 83% of U.S. households will no be able to subscribe to the traditional TV service. (Leichtman)
         
         

Tips & Best Practices What's been learned?

Okay, let's wrap all that's left! I hope that you've learned an understanding of the subject of membership by looking through the three kinds of membership.

There's also plenty of information to help change your approach and take better choices and improve your membership website. Here are just a few of the best methods we've discovered:

        1. LMS (Learning Management Systems) Best Practices

• Maintain Content Control: Ensure your LMS gives you full control over your content. Being able to make immediate updates, additions or modifications is essential for adapting to the ever-changing requirements of your customers.
         
  
• Prioritize Responses Statistics show a diverse range of gadgets used to access the courses. Opt for LMS solutions that are responsive, ensuring a seamless experience whether your members are on desktops, laptops, tablets, or smartphones.
         
  

        2. Best Practices for Association Membership:

• Engaging Value In light of the fact that networking opportunities are the primary motivation for joining organizations, think about hosting regularly scheduled webinars, virtual meetings or forums that can help meet this need.
         
  
• Tailored Marketing: With a sharp increase in the number of members during the last three years, you must know your target audience. Utilize targeted marketing strategies that are in accordance with the particular needs and preferences of potential members.
         
  
• Re-engagement Strategies As only 38% have an approach to engage the members who were churned out, create strategies to reengage the members who gone. This can be done through promotions, incentives, feedback surveys or even highlighting the benefits of new products.
         
  

        3. Subscription Model Best Practices:

• Multiply Payment Options In light of the various preference for frequency of payment Provide a range of payment options, between monthly and annually in order to meet the different preferences.
         
  
• Keep up with the latest trends with the online subscription market set to increase dramatically, be sure to be aware of new trends. It will allow you to adapt your services and remain competitive.
         
  
• Attention to Retention: With over three quarters of companies saying that subscription services improve customer retention put money into strategies to improve loyalty. This could be through exclusive content, discount offers for members and regular feedback loops.

By implementing these best techniques, you'll find yourself better in a position to make the most of your membership site whether it's an LMS, an association membership, or a subscription-based platform.

In summary

It's obvious: the world of subscriptions is growing rapidly and has no sign of slowing down. Thinking of launching an online course, or adding some steady cash flow into your store? The best time to do it is than the present.

It's about providing a high-quality service that makes life easier for your clients. If you can do that, you'll be able to see profits increase each year.

And hey, start with the best tools for creating and maintaining your website's members.

Found this blog useful? Follow our blog via Twitter, Facebook, YouTube, and LinkedIn to get more advice and best practices to make the most out of your WordPress website membership.

It is also possible to like...

Recent Posts

"We've tried a couple of different membership tools which came as part of the packages we'd purchased. However, none of them can compete with Membership. There's certainly lots of awesome stuff out there that people have created through the years. But when it comes to customization, if you use WordPress, you can't touch this. Of course, I'm bias, but we've made thousands of dollars through this software."

Tristan Truscott                        Satori Method                                                                                                                                     I've moved Member] into my top list of options for people. The new Member has a lot to offer! And the price for Member is a great bargain.

Chris Lema                        LiquidWeb                                                                                                                                     Members integrates with all the tools I'm using today. And they're so eager to connect with the new products that are being released. It's amazing how they do it. If I had to purchase an membership-related plugin this day... for me, I would opt for Member.

Adam Preiser                        WPCrafter