30 Key Membership Site Statistics for 2023 and Tips for Boosting Your Strategy

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                  We've scoured the latest research to bring you the most current information on membership sites as well as insight into the booming membership trend.        

Contents                                       Toggle

•            Learning Management Systems (LMS) Stats
•            Association Membership Statistics
•            Subscription Model Statistics
•            Tips & Best Practices What Have We Learned?
•            In Summary

The rise of the creator landscape has opened doors for entrepreneurs to make money from their unique concepts. Thanks to tools such as Member, the idea of launching the first membership site has become much easier than before.

A comprehensive list of statistics on your membership sites will give you confidence to navigate the evolving landscape.

There's an array of membership-based sites available. In this post we will focus our attention on three categories that define the industry:

• Educational Platforms (Learning Management Systems)
• Association Membership Models
• Subscription-Based Platforms

This data will not just aid your efforts in marketing but can also provide a glimpse into trends to come in your niche.

Ready to get going? Now let the numbers begin!

Learning Management Systems (LMS) Stats

An increasing number of companies use learning management systems (LMS) to create online platforms for learning or integrate the elements of education into their membership sites. It's an effective strategy to boost the value of your business and broaden its offering.

We'll now look at the LMS platform market.

• The report on market research for 2023 from Fortune Business Insights found that in the year prior, the world LMS market size was worth $16.19billion. This year it's expected to grow to $18.26 billion.
         
  
• The number, which is expected to reach $47.47 billion by 2030 is projeced to grow to the staggering $47.47 billion.        
         
  
• The fastest growing market is Europe and the biggest markets is North Americaaccording to a report from Straits Research.
         
  
• Growth is attributed to an increase in connectivity to the internet, higher adoption of smartphone technologies within educational institutions, as well as the rising preference of customers to LMSs.
         
  
• More than 40%of Fortune 500 companies use E-learning and LMSs to integrate and teach employees, according to the eLearning Industry.        
         
  
• LMS users use the following devices to log into their online classes: desktop (89%), laptop (76 percent), tablet (25 percent), and smartphone (19 percentage). This indicates that there is a need that LMSs be adaptable in order to cater to the various preferences of students.
         
  
• The most frequently requested LMS features between 2022 and 2023 were the management of compliance and certification (53 percentage), content authoring (15 percent) and course libraries (15 percent). (Capterra)
         
  
• The typical LMS budget for software varies between $15 and $40 per user.
         
  

Statistics on Association Membership

Associations typically represent smaller entities committed to a certain career, trade or philanthropic cause. They typically collaborate with members, trade associations, or a blend of the two.

The primary purpose of these associations is to foster information exchange, encourage best practices, broaden the member network, and promote the interests of members.

In contrast to mainstream companies, associations membership organizations cater to an exclusive audience that has specific needs.

The character of every association can be influenced by the industry it is associated with or its cause. Now, let's explore some of the best practices to boost the marketing of associations and increase member enrollment.

• The most popular reasons for joining organizations are the opportunity to network (64%); continued education (39 percent) and learning how to apply best practices in their field (33%).
         
  
• 49% of associations reported the growth of membership between 2022 and 2023 rising to 38% from the year 2022, and 26% in 2021, which indicates a rapid increase in the number of members enrolled in the last 3 years.
         
  
• In 2023, used the following channels to recruit new members: email (85%), organic social media (67%) and association-sponsored events (66%).        
         
  
• The most common reasons why associations think prospects are not signing to join are perception of value as low (60%) in the absence of awareness about the brand (39 percent), lack of financial backing from employers (29 percent).
         
  
• 34% of organizations encourage members to join their online community to help in getting their members involved.
         
  
• 48 percent of associations give members an 2-3 month grace period to access benefits once their membership ends.
         
  
• Engagement is by far the most frequent issue for organizations, and associations, with 51% connecting a lack of engagement as the reason members did not renew their membership.
         
  
• Innovation is crucial when it comes to member attainment and retention. But, only 25% of associations reported as extremely or very innovative. (Marketing General)        
         
  
• 13 percent of organizations that added, altered or cancelled events saw an increase in member engagement which suggests that you need to alter your approach. (GrowthZone)
         
  
• 60% provide their members automated annual installments 14% provide auto-paying monthly, but only 26% provide the two options by 2023.
         
  
• Just 38 percent are using a procedure in place to reengage those who have been churned.        
         
  

Subscription Model Statistics

Services and businesses that are subscription-based have been popping up all over the place, and for good reason. What's not to love with predictable cashflow as well as customer loyalty?

And, not only that, customers are fast to catch onto the benefits of subscriptions instead of the actual ownership. It's no wonder this model is getting noticed by the masses.

Let's delve into some pivotal statistics defining the subscription economy. These numbers will show you why people are all on the subscription train and why it's poised to dominate over the coming years.

• An early report valued the digital subscription market at $650 billion.
         
  
• Then, by 2025 it's set to grow to $1.5 trillion as per the most current estimates. (Lineup)
         
  
• 205 million Americans report using at least one subscription that is 23 million rise since the year 2020.
         
  
• In the course of this calendar year 3 quarters (75 75 percent) of direct-to consumer brands are expected to provide subscriptions. (RetailDive)
         
  
• The typical growth of companies that offer subscriptions stands at between 30 and 50 percent each year. (The Paypers)
         
  
• In a study conducted from Global Banking and Finance, 70% of the top business leaders in key industries including retail and finance believe subscription models are key for growth..
         
  
• 53% of senior finance executives polled with the CFO said that 40 percent of their income is derived from a subscription product or service.
         
  
• More than three quarters of companies say that their subscription service improves customer retention and builds trust..
         
  
• Global acceptance of subscription economies is around 16%. It is targeted to grow at 30%. (Citi)
         
  
• By 2027 it is expected that 83 percent of U.S. households will no ever subscribe to an old-fashioned television channel. (Leichtman)
         
         

Tips & Best Practices: What Have We Learned?

Alright, that wraps the story! I hope that you've learned some solid info on the membership game by checking out those three kinds of membership.

There's also plenty of insights to help you modify your strategies and make better decisions and improve your membership website. Below are a handful of the best practices we've uncovered:

        1. LMS (Learning Management Systems) Best Practices

• Maintain Content Control: Ensure your LMS gives you full control over your content. The ability to implement immediate updates, additions, or changes is crucial in order to keep up with the changing demands of your target audience.
         
  
• Prioritize Responses Statistics reveal a wide range of gadgets utilized to connect to the courses. Choose LMS solutions that are responsive and provide a smooth experience for your students whether they're using laptops, desktops, tablets, or smartphones.
         
  

        2. Association Membership Best Practices:

• Engaging Value: Given that networking opportunities are a top motive for people to join associations, you should consider holding regular webinars, virtual meet-ups, or forums to facilitate this need.
         
  
• Tailored Marketing With a significant increase in the number of members during the last three years, it's essential to know your target audience. Utilize targeted marketing strategies that are in accordance with the particular requirements and needs of the potential members.
         
  
• Re-Engagement Strategies In the event that only 38% of organizations have a process to reengage those who have been churned, you need to develop strategies to reengage the members who gone. It could involve special offers, feedback surveys, or even highlighting the benefits of new products.
         
  

        3. Subscription Model Best Practices:

• Diversify Payment Options In light of the various preferences of people for different payment frequency Provide a range of payment options, between monthly and annually so that you can meet different needs.
         
  
• Stay ahead of the curve with the online subscription market set to increase dramatically, be sure to keep an eye on emerging trends. It will allow you to adapt your offering and keep you ahead of the competition.
         
  
• Concentrate on retention More than three quarters of companies saying that subscriptions improve retention of customers make sure you invest in strategies to improve loyalty. This could be through exclusive content, discounts for members only, or regular feedback loops.

By implementing these best practices, you'll be better placed to realize the full potential of your membership website, whether it's an LMS, an association membership or a subscription-based platform.

In Summary

It's evident that the world of subscriptions is booming and shows not slowing at all. Do you think of starting an online class or bringing some steady cash flow into your store? It's never a better time to start than right the present.

Keep in mind that it's all about providing a high-quality service that will make life simpler for your clients. Make sure you do this, and you'll be able to see profits increase every year.

Start with the right tools to make the process of setting up and running your website's members.

Have you found this blog helpful? Join us on Twitter, Facebook, YouTube, and LinkedIn for more tips and the best ways to get the most of your WordPress Membership site.

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