30 key member site statistics for 2023 and Tips to Boost Your Plan

     Read Disclosure and Reader Disclose

The most up-to-date HTML0 studies to provide you with the latest membership site statistics and insights into the growing membership trend.

Contents toggle

•       Learning Management Systems (LMS) Stats
•       Association Membership Statistics
•       Subscription Model Statistics
•       Best Practices and Tips What Have We Learned?
•       in Summary

The growth of the creator landscape opens the doors to entrepreneurs to make money from their own ideas. Through tools like Member, creating an online membership site is much more simple than it's been before.

Having a comprehensive set of membership site statistics can give you the assurance of navigating the ever-changing world.

There is a myriad of membership websites available. This article will focus our attention on three categories that define the market:

• Educational Platforms (Learning Management Systems)
• Association Membership Models
• Platforms that are subscription-based

These data won't just help you with your marketing, but will also provide a glimpse into trends to come in the field you are in.

Are you prepared to begin? Now let the numbers start!

Learning Management Systems (LMS) Stats

A lot of companies are embracing learning management systems (LMS) for the purpose of creating online educational platforms or incorporate educational elements into their websites for members. It's an effective strategy to enhance your business's value and increase the range of offerings it provides.

We'll now look at the LMS market.

• The report on market research for 2023 by Fortune Business Insights discovered that the global LMS market was valued at $16.19billion. It is predicted that the market will grow by $18.26 billion..
  
• The amount, predicted to rise to $47.47 billion before 2030 could surpass $47.47 billion.      
       
  
• The fastest growing market is Europe and the largest market is North Americaaccording to a research conducted by Straits Research.
       
  
• Growth is attributed to the improvement of internet connectivity and also the increasing use of smartphones in educational institutions and the growing interest of students to LMSs.
       
  
• Over 40%of Fortune 500 companies use elearning or LMSs to onboard and teach employees, as per the industry of e-Learning.      
       
  
• LMS students use these devices to take advantage of their online classes: desktop (89%), laptop (76 percent), tablet (25 percent), and smartphones (19 percent). It is evident that there is an imperative that the LMS be flexible to be able to adapt to the different demands of students.
       
  
• The most frequently requested LMS features between 2022 and 2023 were certification and compliance management (53 percent), content authoring (15 15%) and course libraries (15 15%). (Capterra)
       
  
• The typical LMS software budget ranges between $15 to $40 for each user.
       
  

Statistic on Membership in Associations

The majority of associations are small, specialized organizations that dedicate themselves to a particular industry, profession, or charitable cause. They typically collaborate with groups and trade unions, or a combination of each.

The primary goal of these associations is to foster the exchange of information, to promote best practices, broaden the member network, and promote the interests of their members.

As opposed to traditional businesses the association members have a specific audience which meets specific requirements.

The nature of each organization is usually shaped by the sector it is in or the cause it serves. Let's look at some of the best practices to boost the marketing of associations and increase membership recruitment.

• The main reason people join associations is networking opportunities (64 percent) and ongoing learning (39 percent) and acquiring the most current practices for their work (33 per cent).
       
  
• 49% of associations reported increased members by 2023 which increased by 38% over 2022 and the 2021 report was 26% which indicates a rapid rise in membership over the last three years.
       
  
• In 2023, used the following channels to recruit new members: email (85%), organic social media (67%) and association-sponsored events (66%).      
       
  
• The top reasons for associations' members as to why that prospects don't sign to join are the perception there's no benefit (60 percentage) in the absence of brand recognition (39 percentage), lack of financial assistance from employers (29 percent).
       
  
• 34% of businesses encourage members to sign-up for their community as a means of engaging existing members.
       
  
• 48 percent of associations give members an 2-3 month grace time that allows them to avail their membership benefits after the date that expires on their membership.
       
  
• Engaging is probably the most frequently encountered problem in association, as well as associations. 51 percent of associations saying that insufficient engagement to the reasons why members did not renew their membership.
       
  
• Innovation is crucial for members' retention and attainment. But, only 25% of associations reported as extraordinarily or highly innovating. (Marketing General)      
       
  
• 13 percent of associations that added, modified or canceled their activities reported the increase in engagement of members, indicating the need to modify the approach you take. (GrowthZone)
       
  
• 60% provide clients monthly automatic payments, 14% offer automatic monthly installments. However, only 26% offer each option in 2023.
       
  
• Only 38 percent have an option that could be utilized to connect those that have been cut off.      
       
  

Subscription Model Statistics

Services and businesses that offer subscriptions are being launched all over all over the place and with reasons that are legitimate. What's not to appreciate about regular cash flow and loyal customers?

In addition, people are quickly becoming aware of the benefits of subscriptions instead of outright ownership. Therefore, it's not a surprise that this type of method is being noticed by the masses.

Let's take a look at the most important data which define the market for subscriptions. These figures will help you understand how everyone is rushing to join the wagon of subscriptions, and the reason it's set to dominate over the coming period of.

• The report that was released at the beginning of the year put the value of digital subscriptions at $650 billion.
       
  
• In 2025 it is anticipated to reach $1.5 trillion as per the most current estimates. (Lineup)
       
  
• 205 million Americans are using a type of subscription. This is an 23 million rise since the year in 2020.
       
  
• By the end of this year, 3 quarters (75 percent) of direct-to-consumer brands are anticipated to offer subscription services. (RetailDive)
       
  
• The average growth rate of businesses offering subscriptions can be as high as 30% to 50 percent per year. (The Paypers)
       
  
• According to a research conducted by Global Banking and Finance, 70% of the top business leaders in key industries including finance and retail think the subscription model is essential to growth..
       
  
• 53 per cent of senior finance managers interview with the CFO stated that 40% of their business income is derived from the subscription of a product or service.
       
  
• A majority of companies claim that their subscription service help retain customers and builds trust..
       
  
• Global use of subscription economies is around 16% and is predicted to grow by 30 percent. (Citi)
       
  
• Then, in 2027, the estimated 83 percent of U.S. households won't be able to sign up for the old-fashioned television channel. (Leichtman)
             
           

Tips and Best Practices What Have We Learned?

Okay, we've covered everything that's left! We're hoping you've learned an understanding of the membership game through the three kinds of membership.

There's also plenty of information to help modify your strategies and make better decisions to improve the performance of your site's membership. Here are some of the strategies and tips we've found:

     1. LMS (Learning Management Systems) Best Techniques

• Maintain Content Control: Ensure your LMS gives you full control over your content. It is essential to be able to apply real-time modifications, upgrades or changes is crucial to adapt to the ever-changing requirements of your clients.
       
  
• Prioritize responsiveness Statisticians have revealed a vast range of devices being utilized for connecting to classes. Choose LMS options that are quick and smooth user experience for your students no matter if they're on tablets, laptops, desktops, or mobile phones.
       
  

     2. Best Practices for Membership in Associations:

• valued-driven involvement In light of the fact that networking is a major motivation for joining associations, you ought to think about holding regularly scheduled webinars, online forum or meetings to meet this need.
       
  
• customized marketing with a dramatic increase in the number of members within the last three years, it's essential to keep track of your client base. Use targeted marketing strategies that are based on the particular needs and needs of prospective members.
       
  
• Re-engagement strategies since only 38% of members have the capability of reconnecting people who were cut off, create strategies to reengage those who left. This could be achieved via promotions, special offers and feedback surveys or even highlighting the benefits of new product.
       
  

     3. Subscription Model Best Practices:

• Differentiate Payment Options Based on the different preferences for the frequency of payments Offer a variety of options of payment between annual and monthly to be able to respond to different member requirements.
       
  
• Be Ahead of the Trends The digital subscription market set to grow exponentially, you must keep an eye on the latest developments. This will help you modify your offerings and stay in the game.
       
  
• Pay attention to Retention More than three quarters of companies saying that subscription services increase customer retention, make sure you put money into strategies that enhance the loyalty of your customers. It could be via exclusive content, discounts for members only or a regular cycle of feedback.

If you implement these top strategies, you'll find yourself better in achieving the maximum potential of your membership site regardless of whether it's an LMS as well as an association membership or even a subscription-based system.

In Summary

It's obvious: the market for subscriptions is on the rise and that it is not slowing down at all. Are you thinking of launching an online course, or adding an ongoing flow of money into your business? It's never a better time to start than today.

It's about providing an excellent service that makes life simpler for your members. If you can do that and you'll begin to see your earnings increase every year.

Begin with the best equipment to set up and managing your website's membership in a snap.

Have you found this article useful? Join us on Facebook, Twitter, Facebook, YouTube, and LinkedIn to get additional advice and best practices to get the most of your WordPress membership site.

There is also...

Recent Posts

"We've tested a few other tools for membership that were part of packages we'd purchased. However, there's nothing that can surpass Membership. There are certainly plenty of awesome products that members have built throughout time. But when it comes to personalization, if your use WordPress you can't alter the way it works. Naturally, I'm biased, nevertheless, we've been able to earn hundreds of dollars using this program."

Tristan Truscott's Satori Method The Tristan Truscott Satori Method has been moved by Member on my top lists of top choices for everyone. The new Member can be a powerful bundle! and the cost for it is an excellent deal.

Chris Lema LiquidWeb Member is integrated with tools I'm currently using. It's extremely easy to integrate with the new products being developed. It's amazing how they do it actually. If I was going to buy the current membership plugin... to me I would go with Member.

Adam Preiser WPCrafter

Article was posted on here