2022 Holiday Online Trends in Shopping: Reaching more parents

The Christmas season is the most exciting time for online stores, especially ones which cater to parents as well as their kids. To make the most of the season it is essential to understand your customers and make the process simple for the customers.

Let's take a look at this year's trends for online shopping for parents and look at the ways to use this information to boost the sales during the holiday season.

Parents are increasingly shopping online in 2022

It's affecting holiday shopping across the board, so it's no surprise that 74% of parents said they are affected by it in their buying decision making. So what does that translate to the 2022 Christmas season?

To begin it's true that parents spend less on entertainment - 59% less on in-house entertainment and 70% on out-of-home entertainment.

But they're paying more for different categories, including

• Food, drinks as well as groceries (58 percent more)
• Products for health (57 percentage more)
• Fitness (52 percentage points more)
• Jewelry (50 percent more)
• Electronics (48% more)

When it comes to holiday shopping the majority of parents stated that they'll spend the same amount as they've done in previous years, while 32% will be spending less, and 17% will spend more. It's a mixed bag. The majority (42 percentage) will split spending between both in-person and online shopping.

Fifty percent of parents typically spend $250 to $999 on presents for the holidays, yet 40% buy more than $1000. This is more than every other demographic that responded.

Parents' holiday store of choice

Okay, so those are a lot of numbers. Which way can you implement this knowledge to your store online? Here are seven ways that you are able to benefit from the latest online shopping trends during the holiday season:

1. Concentrate on the reviews, validation as well as social proof

Parents are getting more selective with regards to what they present to their kids. Moreover, they're spending less money on entertainment overall. Your job is to persuade them that your product should be included onto their exclusive gift list.

An excellent way to achieve this is by showcasing reviews from satisfied customers all over the world it is possible to. Include testimonials on your listing of products as well as landing pages. Showcase magazines, websites as well as publications featuring your products. Add your Instagram feed to your footer with quality photographs of your product that are used by children and parents.

For reviews to be collected, think about sending an review request via email after your product is given to the client. With Klaviyo allows you to set up the email to be sent out a few days after the order arrives on customers doorsteps. This gives your children time to have fun with your toys and wear clothes or even taste the food you served. It is also possible to automatically include an option to write reviews for the particular item they bought which makes it easier for parents with busy schedules to provide feedback.

2. Educate your shoppers

Along these same lines make sure you inform parents of the reasons why your products are the best choice for their children. Are they all natural? Can they aid in the development of an ability? Are they able to keep children warm in the winter months? Will they be able to ease the burden of parents?

Veer provides a lot of details to their product pages that provide details regarding the safety and technology warranty, features, and warranties of their cars. They also pack in videos and pictures to help parents imagine what their wagons have to give.

There are many options to do this. Publish blog posts showing all the ways kids can learn from your toys. Make an ebook available with more information about the importance of non-toxic plates and cups. Answer common questions on an FAQ page.

Provide all the information shoppers need to make an educated decision about your products.

3. You must be specific with your marketing campaigns

Data is more than just helpful when it comes to product decisions and also aids in your marketing activities so that it can be a positive influence on clients on a deeper degree. One of the strongest techniques to do this is by segmenting - groups of contacts with certain traits that are similar.

Imagine that you're selling various educational toys. It is possible to label these products according to the age group they're appropriate for, then make use of data from previous purchases to email parents with kids who fall into this category. For instance, anyone who has a baby isn't going to need to be looking through lists of video games bicycle accessories, dart boards. But parents with ten year olds would appreciate that!

This doesn't just apply to the aging process, but also to. It's possible to divide your mailing lists according to the latest online shopping trends or even by factors like clothing dimensions, allergen type and location or order size. The options here are nearly limitless, and allow your clients to cut down on time, and address their individual needs.

Check out this segmentation tutorial from Klaviyo to explore more options.

4. Make buying easier

The Christmas season can be a bit hectic for parents, who admit it is already occupied enough! Family photos are to snap, events to attend, holiday shows to see, gingerbread house designs to build, light shows to experience baking food and endlessly. Therefore, if you are able to help people buy gifts as easily as it can be, you'll be much more likely to gain their business.

How exactly can you do that? Here are some suggestions:

5. Let shoppers be able to locate what they're looking for

If parents are unable to find the specific dimension, product, or product they'd like to purchase, they'll go elsewhere. Make your navigation simple and intuitive. Keep it to a couple of options in your primary menu, then nest secondary pages below so users aren't confused by options that don't apply to them.

If you have more than one or two items, group them into categories using data from internet buying trends. There is the option of including similar items across multiple categories to make things simpler. As an example, you could sort books according to category, genre, or the age group.

It is also possible to add filters to your shop to help customers narrow down their options. Magna-Tiles includes filters on brand, category pricing, type of product, interests, and colors.

Add a search bar to your main menu or footer and place it in an area that's easily seen. It is possible to use tools like Jetpack Search to show results that are relevant to your site, automatically correct spelling errors, or enable users to sort websites based on categories tags, dates and much more.

6. Make an omnichannel plan

An omnichannel approach connects offline and online interactions, so consumers can buy and communicate effortlessly across a range of channels - at the store, on your website, through social media, etc. And since the majority of parents plan to split their shopping between physical stores and on the internet, this strategy is crucial than ever.

There are lots of different strategies to help you maximize the benefits of the omnichannel nature of e-commerce. These include:

• Support that is top-of-the-line across every channel.
• Connecting payments online and offline in order to make sure that all purchases are connected to a single customer.
• Facilitating shoppers to return products on-line and in store.
• Utilizing a CRM system to collect the history and information about each client.

7. Give multiple options for purchase

When the holidays are in full swing Make every effort meet your customers wherever they are. People prefer all different sorts of payment methods. Many prefer paying with the credit card option while some prefer to book their items through the web and then pay with cash when they pick it up from your shop.

Get your marketing campaign started for the holidays

If you're looking to connect with parents this holiday season it is essential to know the latest online shopping trends and be able to relate to parents' needs as thoroughly as you can. and Klaviyo is here to assist.

provides powerful tools to simplify checkout, accept a variety of payment methods making finding the best products easy.

Klaviyo takes care of marketing and helps you create highly personalized emails and automate marketing campaigns, and learn more about your customers.