14 Vibrant Online Brand Community Examples |
What should you do when you wish to provide your customers or customers something more?
You might be an influencer with an enormous following, seeking a method to monetize and connect. Maybe you're a small business looking for ways to maintain your customer's interest and assist them in getting the most value out of your service or product.
It could be an online community for brands.
Communities for brands online are where customers and their fans come together to share their thoughts and get help, go to events, buy more products or even make friends. There are lot of different ways brands have embraced communities on the internet In this post we'll highlight fourteen of the most effective.
While these online brand community examples range from small businesses to huge corporations, from creators to large corporations, the one most they share in their commonality is that they've figured out ways to make use of communities to provide their customers or fans an increased sense of connection and worth.
If you're in need of more assistance for building your online community, come join OUR Mighty Community for free as well as meet fellow new and well-established community owners! We'd love to have you join us. Join for free!
In this article...
1. What's an online brand community?
2. 14 Online brand community examples
2.1. Oiselle
2.2. Lego
2.3. L sister
2.4. The Yoga of Adriene
2.5. Airbnb
2.6. Sktchy Art School
2.7. Roblox
2.8. Topstich Makers
2.9. Apple
2.10. Artsnacks Mix
2.11. QuickBooks
2.12. Adobe
2.13. Nike
2.14. Mighty Community
What's an online branding community?
An Online community for brands is an area where users, customers as well as users and enthusiasts can come together to engage with a brand.
Usually, online brand communities provide a variety of assistance, from actual customer service to bonuses and incentives for those who have a high level of usage to the chance to connect with friends. They're built around a shared desire to gain more from an organization.
14 Community examples of brand online
Oiselle
Oiselle is a women's run-related apparel brand that has built an online community for their brand through Mighty Pro. The community they have created, called Oiselle Volee provides a venue where women can gather together to share the joy of running.
In the time that Oiselle wanted to create their online brand community, they wanted a space in which members could connect with other runners. However, they desired to provide valuable information to their members.
Their answer was to establish a brand community that's now almost four hundred members.
The community was given an entirely new look as the disease spread, shifting from being a place that people could seek out tips or meet a running buddy to being a place for those who identify as women could grab a cup of coffee and chat with similar-minded individuals. There were subcommunities that established to offer space and connection for specific groups, like LGBTQ+ women or women of color.
"It's also an expansion of what we do as a company provide this opportunity to those who might not be able to go out and talk about their identities with others." - Carolyn Gardner, Oiselle Team Leader
Oiselle Volee illustrates the kind of online community for brands can look like, and it's so much beyond just providing customer service. It helps bring people together in the spirit of values and ideals that define the brand. The brand helps its customers build true friendships around a shared love of exercising - that's the reason it's so great.
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Lego
If there's a brand online community that truly exemplifies the wonder that can happen when fans come together for enjoyment of a brand, it's Lego. The Lego brand's online community is pure magic, where members gather to connect with fellow Lego lovers, talk to each other and participate in contests.
Oh yeah, and our favourite. The users can upload their own Lego designs, and people choose which like best. These with the highest votes will eventually become officially licensed Lego kits! And when you can mix consumer-led product design with enthusiastic, enthusiastic people who offer you free market research it's awe-inspiring.
LO sister
Sadie Robertson Huff is a New York Times bestselling author and speaker. She is also a TV celebrity and a renowned voice for the next generation of Christian women. Her podcast is called WOAH, That's Good and 4.6 million followers on Insta.
In the past, Sadie used Mighty Pro to start her own brand community as well as an app - LO sister. The community is based on faith and allows young women to follow their faith , and also connect with other women in their journey to spirituality.
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Yoga class with Adriene
If your company is listed on YouTube If you're considering about utilizing an online brand community to increase the revenue of the value of your Youtube Channel, you need to listen to Adriene Mishler's tale.
She was looking to build a community to assist her more than 10 million followers get more involved in the exercise of Yoga and to connect with other people So she started The Discover What Feels Great (FWFG) Kula Community .
The founder of the website has created an impressive online community for brands that has so far over 200,000 users have access to. They are offered a variety of rewards, such as online yoga retreats, thirty-day yoga journeys, and access to different subgroups.
The community also has a totally branded, white-label app so that users are able to experience their yoga routine directly on their cell phones.
The great thing with what's great about the FWFG Kula community is that it transforms YouTube viewers into members, changing them from being passive observers to engaged members. This journey to being part of a community is essential to the creation of community-based online brands that are effective.
Airbnb
When Airbnb considers travel, they think about more than just becoming the biggest hotel chain in the world. They know that their business is only successful if they have thousands and millions of hosts who are able to make their guests' memories unforgettable.
And that's why Airbnb created a community of support to help the people who are looking to open their home go from lost newbies to superhosts.
What makes Airbnb's community so wonderful is that it functions as an all-in-one resource to onboard new hosts as well as helping them get up-to-date in understanding how Airbnb operates. You can also find a wealth of information under"Help" "Help" section on troubleshooting when things go wrong that they may encounter.
To connect hosts with guests beyond opening their properties, Airbnb also includes a section called "Interests" that encourages conversation and building friendship. Airbnb makes use of its brand community to aid its hosts do their best work and create a welcoming space for guests, and that's pretty amazing!
Sktchy Art School
Jordan Melnick knew the power of community long before he started Sketchy Art School - organizing bike scavenger hunts and recruiting local bands to play Nirvana's 'Nevermind' album.
But one community event, Sktchy Miami, seemed to have something special. It simply brought together crowds of people who wanted to meet and draw each other. He was surprised at the popularity of this live event with around about 500 to 600 participants right from the beginning, and he decided to take the idea on the internet.
A community formed around sharing pictures and drawing portraits of the photos, and has grown to be more than 18,000 members strong. Jordan provides a variety of drawings classes to the members of the community. Sktchy Art School.
What's great the best thing about Sktchy in the sense of an online community for brands is the fact that it's a community-based movement. It's not a company with a huge budget for marketing. It's simply a group of people who love making art and getting to know other artists who come in a group to create.
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Roblox
If you're not under 15 years old or are up to date about the potential new metaverse of the future it's possible that you don't know what Roblox is. Roblox is an online community of brands that's 150 million strong. It lets people build games and worlds make avatars, design avatars, and take a journey into virtual reality.
It's an informal movement where teams of people or individuals can build worlds or games and release these on the Roblox platform. They can also monetize their work, either through selling games or access to the game as well as the most popular Roblox initiatives include millions of gamers.
The thing that's most impressive concerning Roblox is how low-tech the game is. Graphics are exactly as clunky and basic as a game from 1995. PC game.
The thing that is amazing about Roblox is that it's continuing to grow like wildfire. In providing children (yeah they're mostly kids) a space in which they can make their friends, have fun, make and even hold Metaverse-based parties and metaverse concert events, Roblox works.
It's an illustration of an online brand community that shows that the sleek design of a brand doesn't matter as much in the relationship a community can create, and that's the reason why Roblox isn't going anywhere soon.
Topstich Makers
Leigh Metcalf was running a bricks-and-mortar business located in Atlanta, Topstich studio, that was built around a desire to sew. However, the pandemic struck and she wasn't able to offer her sewing classes in-person as well as sessions.
Her answer?
It was taken on the internet. She changed Topstich from being a local company to an online business, and created a brand community with sewing classes as well as workshops, sewalongs and a host of materials.
This day, Topstitch makers has over 500 members. It's the ideal spot for people who love sewing.
Leigh's story is fascinating because it's one of those examples of a brand community which eventually replaced the brick-and-mortar store with something totally online. The business never reopened her storefront again. Instead, she now focuses all her efforts on her online space and the magic that happens in there.
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Apple
Apple is a giant that has over 1.8 billion customers around the world. This is why the Apple community of brands proves every company has the potential to profit from the strength of the community. While, unlike other brands on this list, Apple utilizes its community more to help customers.
If you're thinking of a boring support line operated by Apple employees, reconsider. The community of brands online is a place for people who care A LOT about Apple products. Many of whom devote serious time at no cost to assist customers with questions, and eventually become Apple supporters.
Apple rewards its volunteers with trust-building levels and the most popular commenters eventually earning a place in a unique, dedicated Apple professional community.
Apple is among the most impressive examples of a brand-community site that is owned by a massive enterprise, and it proves that you're never too big to be able to draw support from the grassroots as well as fervent superfans.
Artsnacks Mix
Brothers and sisters artists Lee and Sarah Rubenstein were selling their art supplies boxes on Instagram. While they were excited by the rapid growth in their subscription company, they were looking for the chance to gather the new customers they had gathered for more.
So when they launched an online community for brands known as ArtSnacks Mix, they knew they'd hit on a winning combination, where artists who bought their boxes could come together, share their works, and receive feedback.
The great thing the best thing about ArtSnacks mix is that it shows that the people who purchase items love the idea of having an area to use them. It took subscribers and made them community members, which is amazing!
QuickBooks
All bookkeepers and entrepreneurs. QuickBooks is a bookkeeping program which helps companies large and small invoice, track the spending and accounts on employees, make payments, and many more.
Since bookkeeping can be a challenge and even if you get the bookkeeping incorrectly can result in a costly price as well, it's important to join the QuickBooks Community provides a place for people who utilize the software to gain the expertise they need to use properly.
QuickBooks is an online community for brands because the program itself is complex. The brand community helps people with advanced information and to ensure that they are doing their bookkeeping correctly.
Adobe
Adobe and QuickBooks probably have more in common than they realize. This isn't because bookkeepers and creatives are the same, but due to the fact that Adobe is also a complicated, industry software that takes certain knowledge to utilize.
This is the reason the Adobe support community also serves as an area where artists can get together and get assistance with the Adobe tools, particularly when they're stuck. There are a lot of excellent resources there, and lots of enthusiastic community members who are eager to assist fellow artists.
It's primarily a user support community, but since Adobe products are so complex and feature such passionate customers, it's a win!
Nike
Too many of us know the frustration of purchasing exercise clothes and then having them in your closet. Nike recognizes this too as a result, and established an online community of brands to help its customers get maximum value from their running sneakers.
The Nike community is a place where you can find workouts that to follow. However, it also offers members exclusive deals and promos as well as birthday rewards, making it more likely that customers are regular customers. Plus, Nike's run club gets you inspired to get off the couch and start moving.
Nike is a fascinating example of an online community for brands because it mixes the need for accountability, usability tips and increasing sales of its products. But since they have avid followers who often look to purchase more equipment, it does the trick.
Mighty Community
We'd be remiss if we talked about all these communities for brands online without also mentioning our own. The Mighty Community is a space in which people looking to build amazing communities or exciting courses meet to study and grow together!
Did we mention that the membership is completely free? You can join here!
Come see the online community of brands working, and also get a ton of free resources on how to make yours shine!
Conclusion
If it's for providing answers to stuck customers or to bring people together for long-lasting connections online, a community of brand ambassadors could be a boon for your company. It can bring the joy of connecting and helps your fans and customers gain more from every interaction with you.
If you're looking for an amazing place to build and host your online brand community, you should consider building a Mighty Network! Every Mighty Network comes with a robust community engine, with forums as well as articles, Q&As polls, live streaming and interconnected events. Plus you can add classes and subgroups. And it has everything you need to market your services to members.
And you can even choose to design your own personalized white-label product by using Mighty Pro. If you're a brand or business seeking a totally custom solution to the online community of your brand, schedule a call with us.
If you'd like to get started with your own Mighty Network for free, you can try it here for 14 days with no credit card required.
Do you have the right tools to create your online community?